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How To Get a Business Verified on Instagram



How To Get a Business Verified on Instagram

“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.” is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable. 

In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.

What is an Instagram verification badge?

An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone’s profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.

instagram verified symbolImage Source

Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).


Why and when should you get verified on Instagram?

Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don’t follow an impersonator. It helps you create a credible and trustworthy presence on the app.

Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.

Instagram Verification Criteria

Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.

Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram’s Terms of Use and Community Guidelines.

Your account also needs to be:

  • Authentic: Your account represents a real person (public figure, influencer, etc.) or a real registered business or entity.
  • Unique: The content you share needs to represent the unique qualities of the person or business requesting verification.
  • Complete: When you apply, your profile must be a public profile that contains a bio and profile photo and an active presence on the app.
  • Notable: Your account needs to represent someone that is well known or often searched for. Instagram reviews news sources for notability, but it does not consider paid or sponsored media.

How many followers to get verified on Instagram?

Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.

It’s best to seek out verification that isn’t based on follower count but more about the presence you’re hoping to build on the app and if you think there is a possibility for impersonation.

Why Your Instagram Verification Application Could Be Denied

If your Instagram verification request is denied, it can be due to various reasons:

  • Your profile was not complete when you requested verification (i.e., you don’t have a profile photo).
  • The only content available to display your notability is paid or sponsored media.
  • You provided misleading information during the verification process.
  • You attempted to verify your account through a third party.
  • You applied for a verification badge multiple times before receiving a final decision from Instagram.

You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.

How to Request To Get Verified on Instagram

Now that you know everything about the verification process, let’s go over how you can apply.


1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.

get verified on instagramImage Source

2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.

get verified on instagram: select account and then request verificationImage Source

3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.

image 3Image Source

In the form fields, you’ll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It’s a best practice to include as much information as possible.

5. Once you’ve entered the relevant information, select Submit at the bottom of the application.

How long does it take to get verified on Instagram?

Instagram says you’ll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it’s best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.

Whether you’re verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you’re there to help them succeed, and they’ll view you as a credible source.

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3 content challenges and how marketers can overcome them



How to get the best out of creative talent in a data-driven world

The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically.

“[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder and CEO of creative work software company Ziflow at The MarTech Conference. “It also sets the brand apart from competitors and visually demonstrates a broader purpose or mission. And when brands and agencies produce great creative, it makes an impact.”

Here are three major challenges to content creation and how to overcome them.

1: Scattered feedback

In order to produce content as a team, all hands have to be on deck. With more people involved, however, feedback can come from anywhere and gunk up the content production if the feedback isn’t orderly.

“A fundamental part of our creative process is getting feedback on all our creative assets,” said Welgemoed. “It’s mission critical for us to get fast, relevant, accurate feedback. Without this, we can’t deliver great work, and we certainly can’t deliver that work quickly.” 

He added, “Unfortunately, the process that most teams use to manage all the feedback is broken and often badly broken.”

Solution. Determine a single destination for feedback and establish clear systems of record that welcome feedback.


“The team should be clear and specific when providing feedback, and the feedback should be precise,” Welgemoed said. “Identify the exact location page or frame of the creative asset and what changes are required. Solving these challenges provides richer feedback to the creator and gives them the autonomy to deliver their best work.”

Read next: We’re implementing DAM! Where do I start?

2: Lack of visibility

Content creators lose valuable time tracking down the feedback mentioned in the previous challenge. This can be due to an overall lack of visibility into the content project and its workflow.

“Increasing visibility and control across asset management may seem overwhelming, but teams can easily improve collaboration with some of these tips,” said Ryan Dunagan, Ziflow’s vice president of marketing.

Solution. Define the project with a summary of what assets the campaign will include.

“Give everyone involved in an overview, including the purpose of the campaign, assets required, the goal [for the campaign], and milestones with the right information,” said Dunagan.

Also, keep the assets organized.

“This one is easier said than done,” Dunagan cautioned. “Don’t let brainstorms and multiple versions get out of control. Organize assets and relevant files while collaborating so the most up-to-date version and historical look [of the assets] are easily accessible. Staying organized will help teams to recall what worked and what didn’t in the future.”


To increase visibility even further, provide version transparency so team members can see the evolution of a project and what decisions were made along the way.

Finally, appoint a person on the team who will make the final decision about an asset to avoid stalemates and project fatigue.

3: Adapting to change

Buyers’ demands have changed. They look for more content across a larger number of digital channels, plus they require a cohesive experience across these channels. These changing demands, in turn, force marketing teams to produce more content at a higher rate, often with the same number of people on the team, or with a reduction in staff.

“And to compound these challenges, a survey of marketing teams indicated that nearly half of their technology goes unused, which makes reaching the true potential of these tools impossible,” said Welgemoed.

Solution. Map out the creative workflow. Make sure the tools that are used to create assets are integrated in a way that mirrors the creative production process.

“These amazing platforms typically come with really great native integration capabilities,” Welgemoed said. “Teams can maximize business investment while adapting to changes by finding vendors that integrate with where they already are. [Creative teams should] look at existing systems and their available integrations.”

He added, “Connected systems have the added benefit of improving adoption across the organization and ultimately speeding up project delivery.”

These improvements to the creative process will help make the team more adaptable as the content landscape continues to grow more complicated and demanding. Meeting these challenges also sets up the marketing team for success in a remote work environment, when team members are looking to collaborate efficiently using remote, digital tools.


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Deliver exceptional creative, faster from Third Door Media on Vimeo.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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