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Fall 2019 Updates to Google Merchant Center

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fall 2019 updates to google merchant center

Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While these updates were minor in nature, as advertisers it’s important to find ways to leverage new features as they are rolled out to continue bringing innovative ideas to grow our clients’ businesses. I’m going to recap some of the smaller updates and explain how the larger updates fit into (what I think is) Google’s long term plan for Merchant Center, managing feeds/shopping, and integrating their various products.

Navigation and Design Updates 

My two favorite Fall 2019 updates are the updated design and navigation elements for the Merchant Center UI. Google has simplified the left-hand navigation menu, condensing the most commonly used features into tabs labeled products, marketing, growth, and a few more depending on what is active. The overview tab gives a high-level view of different programs being managed through the Merchant Center to get a quick look to see if things are functioning correctly. 

GMC main tab overviewExample of Merchant Center overview page

Less used tabs from the previous left-hand navigation menu have been moved to the wrench drop-down in the top right. Here you can find all the tools and settings related to Shipping and Returns, Taxes, Business information, and much more. 

The overall design of the site has been revamped to closely resemble the re-branding of other Google products over the last year. This is a continuation of the play for Google to integrate their products, improve cohesion across entities, and reduce friction when learning interfaces. This usability change will especially help smaller advertisers who have less time to spend on each platform and can get in and out more easily. 

Changes to Promotions & Diagnostics

In the new “marketing” tab on the left navigation menu, you can find all the promotional feed and setup options. Advertisers now have the ability to see the different stages of approvals for promotion extensions for Google Shopping. This is an expansion of the Fall 2018 update that completely overhauled the promotion extension creation interface. E-commerce account managers that have a hefty promotion schedule will appreciate this update because it allows for more transparency into the review process to reduce the unknown of when your promotions will go live.

GMC promotion extension exampleExample of updated Merchant Center promotion approvals

Along the lines of product disapprovals, I have to also mention Google has updated their product diagnostics page from updating twice daily to near real-time updates. This will help immensely when a product feed is being updated or switched and less time will be needed to wait for updates to see if your changes worked or not. 

Bonus tip: Google also confirmed in August that GTINs, MPNs, and Brand Names are no longer required for products to be approved for Google Shopping. Having these fields will still enrich your product data and make the products easier to find. 

GMC disapproval exampleExample of diagnostics page

The Meat of the Revamp

The newest feature added into Merchant Center is the ‘growth’ tab on the left-hand nav menu which houses three main components:  opportunities, market insights, and manage programs. 

The opportunities section is a clear replica of the ‘recommendations’ section within Google Ads and provides high-level ideas for optimizing your Shopping campaigns. This is aligned with Google’s market position of focusing more on self-serve advertisers that don’t have time for many day-to-day optimizations. We have seen this trend in the industry for years now, with Google catering more and more to smaller advertisers who have less time to spend in accounts and need to leverage machine learning for 1-click optimizations. Find out what other trends you can get in front of now in our latest webinar, predictions for online marketplaces in 2020

GMC optimizations exampleExample of Merchant Center opportunities

The ‘market insight’ tab is a competitor product tool that aggregates product pricing and volume insights. The ‘top products tab’ shows overall top products on Google you aren’t advertising, while the ‘personalized’ tab shows products that related to what’s in your feed that you’re not advertising. 

GMC market insights exampleExample of Merchant Center market insights

At first glance, this section may not help many advertisers who have set product SKUs or are the sole distributor of certain products, but there are several out-of-the-box ways we can leverage this data as digital advertising managers. We can:

  • Use this product data to provide clients with insight into trends in their industry that are specific to digital
  • Investigate  a dip in performance for a particular SKU, see if any products in this list overlap with that SKU, and what search volume it is experiencing
  • Get in front of potential query exclusion through analyzing the current top products. 

Conclusion 

Google has been amping up the frequency of updates relating to the Merchant Center, product feeds, and Shopping programs throughout  2019. Moving into 2020, my prediction is for Google to continue rolling out updates aimed at smaller advertisers that reduce barriers to entry into the online marketplace. 

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

images

AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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