An Intro to Amazon Sponsored Display Ad Campaigns

Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers…

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Are High Shipping Prices Killing Your Ecommerce Sales?

As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or…

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Fall 2019 Updates to Google Merchant Center

Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While these updates were minor…

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Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce

You may be thinking…..isn’t it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN’T make sense, most of the time, it does! There are a…

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