Google Is Retiring tCPA and tROAS Bidding Strategies

Google Is Retiring tCPA and tROAS Bidding Strategies

On February 23, a quiet post went live on Google’s developer blog. In case you missed it, Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a…

December 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of…

Fall 2019 Updates to Google Merchant Center

Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While these updates were minor…