Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t...
Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what...
Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...
We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning....
In its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers, USA Today reporters had to digest...
Google is testing a rounded corner design for the favicons displayed in the mobile search results on snippets. Brodie Clark shared some examples on Twitter saying...
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day....
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should...
In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not...