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6 Best Metaverse Marketing Techniques to Adopt in 2022

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6 Best Metaverse Marketing Techniques to Adopt in 2022

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Metaverse is taking the world of virtual reality to unimaginable heights. It’s a whole new world, after all. And with that, not just entertainment but the future of marketing is here too. Metaverse marketing techniques allow marketers to explore new frontiers to deliver the ultimate immersive brand experience. 

With metaverse marketing, you can promote your brand digitally in a way that’s never been done before. You get to target your audience like PPC marketing but can put those ads up on billboards inside the metaverse like traditional marketing. 

Grayscale Research predicts that by 2030, the metaverse market size will be more than $1 trillion. The report also says that advertising forms over 40% of the total addressable market on the metaverse.

Image via Grayscale

So, it’s clear that marketing is going to be big in the metaverse, which makes it important to get on the bandwagon sooner than later. But as complex as it is, the metaverse can be overwhelming.

To help you get started well, I’m sharing 6 metaverse marketing techniques you can consider for your business in 2022. 

Let’s take a look. 

What is Metaverse? 

Metaverse is exciting. But what is it really? 

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The word means “beyond the universe.” Metaverse technology is a combination of multiple innovative technologies like artificial intelligence, augmented reality, virtual reality, the Internet of Things (IoT), and 5G.

It consists of several elements, as you can see in the image below.

Image via Gartner

In simple words, it’s a 3D virtual world that delivers a fully-immersive media experience. Think of it as a digital world that you can experience on your gadgets. 

From a marketer’s perspective, a whole new and advanced dimension can be added to advertising by exploring metaverse marketing techniques. 

6 Metaverse Marketing Techniques to Deliver Ultimate Brand Experience

As an entrepreneur, if you want to get your business future-ready, it’s important to consider including metaverse marketing techniques into your strategy mix.

Take a look at these top 6 metaverse marketing techniques you can adopt in 2022 to get ahead of your competition. 

1. Replicate Real-Life Marketing in Metaverse 

The introduction of the metaverse doesn’t mean that your real-life marketing strategies become redundant. In fact, many metaverse marketing techniques are based on the most successful techniques that you and I already use. 

If you learn to successfully replicate your real-life marketing strategy in the metaverse, you can surely achieve the same brand awareness and engagement. In fact, you can get targeted advertising while getting the complete attention of your target audience.

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And the best part is that you don’t even need to change your tech stack for it. You could still use the same lead generation software or keyword research tools to create and manage ads for the metaverse.

2. Consider Creating Metaverse Brand Assets 

To engage users and deliver unique experiences, businesses need to invest in creating a brand identity on social media and other digital platforms.

And you can do that in the metaverse too.

One of the top metaverse marketing techniques is to create distinct metaverse brand assets to drive brand awareness and distinguish your brand from others. 

Non-Fungible Tokens or NFTs, badges, collector coins, and so on can all be used to support your brand identity on the metaverse. In fact, you could even open your brand outlets in the metaverse to build your presence there.

Take a look at some of the cool NFTs Coca-Cola created for its metaverse fans. 

Image via Coca-Cola

Remember, when you are creating NFTs, make sure that they are something your audiences will cherish. 

3. Incorporate Gaming into Your Strategy 

In its most basic form, the metaverse is a virtual reality game. The excitement that gaming renders is unmatched, and an element of the same excitement can be induced into your metaverse marketing strategy too.

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One of the most effective metaverse marketing techniques you should consider is to create mini-games within the metaverse to grab the attention of your audience. Whether you are a fashion brand, sports brand, or something else, you can use a series of metaverse games to engage your visitors. 

These could include things like football, fashion shows, cooking games, and so much more. Think of it as a game within the game.

You can incentivize users with points, gaming cards, or brand assets to have them come back to play the next level of games and stay connected with your brand. 

4. Create Live Immersive Environments

Your metaverse marketing strategies should not be limited to preset scenes. You can go ahead and create highly immersive live environments where users can interact with your brand and each other in real time.

You should consider hosting events, concerts, hangouts, live video shopping events, and parties in the metaverse.

When planned thoughtfully, these can deliver the same degree of fun and socialization that people experience in the real world. 

Such metaverse live events can draw a lot of following, gaining visibility and even sales for your business.

5. Sell Digital Products for Metaverse Avatars

Here’s one of the top metaverse marketing strategies that several brands are already using to generate revenue. To exist in the metaverse, users create their digital avatars, and they would love to customize them in various ways. 

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Brands can cash in on this opportunity by creating digital products for their avatars and generating revenue from them. You can even come up with creative ways for partner marketing and influencer marketing to promote your products in the metaverse. For instance, you could work with an influencer and have them try out your apparel in the metaverse.

And the best part?

You can create any kind of digital product, right from accessories to apparel and much more. And for the payment, you can generate QR codes that avatars can scan to make a payment, just like they do in the real world. 

Nike recently purchased RTFKT Studios, a digital merchandise company. They are now creating and selling digital products for avatars and generating sales for the company. 

Image via YouTube

Are You Ready to Explore Metaverse Marketing Techniques for Your Business?

We are living in an era where technology is evolving rapidly. Be it AI tools for digital marketing or metaverse, the advancement is phenomenal. 

And while metaverse is becoming increasingly popular among users, it’s also a great avenue to promote your business in a virtual world just like you’d do in the real world.

If you are looking to get ahead of your competitors, you should consider the metaverse marketing techniques discussed above. Go ahead and try out these techniques to create unparalleled brand experiences for your audiences. An exciting world awaits you. 



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5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results

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5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results

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Do you want your social media advertising efforts to succeed?

Of course, you do. 

According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads.

The figure highlights how ads are more than just one of the social media marketing trends of 2022

With the right strategies, social media ads can help you raise awareness, boost website traffic, generate leads, and grow your sales. 

Jumpstart your efforts to optimize social media advertising with the five tips below. 

Let’s get right to it. 

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1. Set Clear Social Media Advertising Goals

Reaching your goals is challenging if you don’t have a clear set of objectives to run your social media ads. 

You need to know what you want your social media advertising efforts to achieve since this will shape and inform your strategy. 

It can also help you choose the right tools, audiences to target, and the best platforms to run your ads.

For example, if your goal is to boost your engagement rate, you could run ads with trending or popular quotes on TikTok

It’s one way of drawing more eyeballs to your ads while engaging audiences with familiar content.   

Your social media advertising goals can include the following:

  • Raise awareness
  • Expand your brand’s reach
  • Drive traffic social traffic to your website
  • Boost your engagement rate
  • Generate more leads, clicks, and downloads
  • Increase your conversions and sales 

Once you’ve identified your goals, you can start looking for the best-fitting tools to help you implement your ad strategy and reach your targets. 

Consider platforms such as Vista Social. 

The social media management platform helps you plan, organize, prioritize, and schedule your content posting with its content calendar and auto-publishing features. 

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Image source: vistasocial.com.

Identify your social media advertising objectives to determine how to best implement your strategy. 

Your goals can also tell you what metrics to track and measure to assess your ad’s performance. 

2. Understand Your Audience and How They Spend Their Time Online

Get the best bang for your buck by targeting audiences who need or want your products, services, and offers in your ads. 

After all, you’re not likely to achieve your social media ad campaign goals if you advertise to the wrong audience. 

For instance, running ads about your UI/UX software to people looking for reliable security testing tools won’t get you conversions. 

Know your target audience by developing personas (or refining your existing ideal buyer personas). 

It can help you understand the people and segments to target and focus your social advertising efforts on. 

Use Facebook Audience Insights to get an overview of your target audience demographics, interests, liked pages, activities, etc. 

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Understanding your ideal buyers can help you to tailor your social media ads to their pain points and needs. It can increase the chances of your audiences clicking on your ads and acting on your offers. 

It also helps to know how your audiences spend their time online, including the social media platforms they frequent. 

Doing so gives you a good idea of the social media channels you should focus on and the content types that appeal to your potential customers. 

For instance, most younger audiences (teenagers to early 30s) are on Instagram. Visual elements such as images and videos work best for running ads on the platform. 

Determine your ideal buyers’ preferences, main interests, and the platform on which they’re most active.

Use the information to create social media ads that cater to your target audience’s needs, making your content irresistible. 

3. Learn About Your Social Advertising Options

While casting a wide net by advertising on multiple social media platforms can have certain benefits, it can also be tedious and resource-draining.

The key is to focus on at least three social media platforms to run your advertising campaigns. It can help you avoid stretching your team and resources too thin while getting results.  

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Run ads on the following platforms depending on your social media advertising goals, target audiences, and campaigns.

  • Facebook. You can run various ad formats on Facebook, including videos, photos, and carousels that display on users’ news feeds. Other FB advertisement options are Messenger and Story ads. 

Facebook also offers the Lookalike audiences feature that lets you create targeted ads based on your known audiences or existing customers.  

Image source: mention.com
  • Instagram. Instagram offers similar ad formats and audience targeting features as Facebook under Meta Business.

For example, you can run an IG Story ad on how customers can buy SEO articles as part of your efforts to promote your SEO marketing services.

  • Twitter. Select or create a tweet that you want Twitter to show people who are not following you to advertise on the platform. You can choose audiences to target based on user behavior, demographics, interests, and who they follow.  

The Twitter Promote option can advertise your tweets with a monthly charge. 

  • TikTok. You can run TikTok video ads with brand filters and branded hashtags. TikTok also provides an automated creative optimization feature. It tests combinations of your video, copy, and images to the ads that work best for you.  

Focus on running ads on the social media platforms that make the most sense for you. 

Follow content writing time-tested tips to help you create compelling ad copies and Calls-to-Action (CTAs). 

4. Test Your Social Media Ads

Test your various social media ads to assess and improve their performance. 

Start A/B testing several ads initially with small audiences. It can help you determine the ads (and ad elements) that work best and use the top-performing ad in your main campaign. 

You get instant feedback with social media, so you can learn what ads work (and don’t) for your brand faster. 

Use a reliable social media ad analytics tool to test your ads and make improvements efficiently. 

For instance, Facebook offers a built-in A/B testing feature for your ads.  

Image source: hubspot.com

A/B testing takes away the guesswork on what ad element or variation you need to tweak and improve to get better results. 

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5. Track and Measure Social Media Ad Results and Performance

Tracking and measuring your social media ad performance can tell you if you’ve reached your targets. 

You’ll know whether your social media ads perform well (or not) and what aspects worked and didn’t work. It gives you the information you need to improve your ads moving forward. 

Measure your results to get reliable data about your ad’s value to your company, such as leads and purchases, and prove Return on Investment (ROI) or Return on Ad Spend (ROAS). 

Develop a well-thought-out content tracking strategy to help monitor and assess your social media ads’ performance and returns. 

It can also help you determine if your ads contribute to your entire social media marketing efforts. 

Nail Your Social Media Advertising

Social media advertising isn’t as easy as pie, but it’s not rocket science. 

Kick off your efforts with this guide’s social media advertising tips to set you on the path to success. 

Continue learning, testing, and improving to run effective social media ads that help you reach your targets and get the results you expect. 

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