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Daily Search Forum Recap: May 17, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

It has been 6 months since the last core update, but boy did we have a ton of unconfirmed Google ranking updates – including one on Monday, May 16th. Google may replace FID with INP for core web vitals – it is looking likely. Google search can segment recipe listings by type of cooking recipe. Google is testing view full list snippets. Google Ads Scripts now supports campaign bidding strategies and gained performance updates.

Search Engine Roundtable Stories:

  • Google Search Ranking Update Monday On May 16th (Unconfirmed)

    At least we had a quiet weekend for the first time in a while, but that didn’t last long. Monday, May 16th, we once again saw multiple signals of a possible Google search ranking algorithm update that has not been confirmed by Google.
  • Google May Replace FID With INP (Interaction to Next Paint) For Core Web Vitals

    At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or may not replace FID, First Input Delay, as a Core Web Vitals metric.
  • Google Search Recipe Results Segmented By Type

    Google seems to be showing the recipe grid format not just by showing popular recipes but also showing recipe carousels broken down by recipe type. Honestly, I don’t know if that makes sense, what do chefs call this, segmentation of recipe categories?
  • Google Ads Scripts New Campaign Bid Strategies Support & Performance Improvements

    Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is “rolling out a new scripts experience featuring improved performance, support for campaign bid strategies, and more.” With this, Google also added support for ES6, a newer version of JavaScript.
  • Google Search Snippet “View Full List” Link

    Google has all sorts of search result snippets and features including sitelinks. Here is an interesting that may not be new, but Google shows a normal snippet with horizontal sitelinks that anchor down to portions of the page it links to plus an added “view full list” link that just links to the main page.

  • Google May 4th Star Wars Cup Cakes

    The Google Dublin folks had Star Wars themed cup cakes on May 4th. Here are some photos of the cup cakes that I found on Instagram. How tasty! May the fourth be with you!

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


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Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements



Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results but is also testing it on desktop. Google Search Console said the Subscribe with Google sites might see an increase in impressions and clicks in the search performance report. Google’s Gary Illyes recommended you load content before JavaScript if you get a Search Console notice. Google is testing removing the estimated number of search results. Google is testing showing short product reviews in the product thumbnail images. An SEO poll asks if link building is as effective or not. Google said SafeSearch could be triggered by a lot of explicit and extreme cursing. Google said set up tests to see if your site is blocking Googlebot. Google Business Profiles has a bug with uploading logos or images. Google updated the keyword planner to let you organize keywords into ad groups. Microsoft Advertising released a bunch of new features. I posted the monthly Google webmaster report this week. Finally, Google posted the top trending searches for 2022. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush.

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