Connect with us

SEARCHENGINES

Google Maps Details How It Handles Review Spam & Policy Enforcement

Published

on

Google Maps Details How It Handles Review Spam & Policy Enforcement


I believe for the first time, Google has provided more detail on how it handles review spam policy enforcement for Google Maps. The search company wrote a blog post, accompanied by a short video, describing what they do to tackle issues with reviews in Google Maps.

The blog post goes over the policies, the enforcement of the policies, how Google moderates reviews with machine learning and human help and more.

Here is the video if you want to watch it first or not:

Google said “when governments and businesses started requiring proof of COVID-19 vaccine before entering certain places, we put extra protections in place to remove Google reviews that criticize a business for its health and safety policies or for complying with a vaccine mandate.” So I asked some local SEO experts on this and this is what I heard:

Google added it uses both humans and algorithms to fight review spam, and machine learning is Google’s “first line of defense,” the company said. Google’s algorithms look at reviews from these angles:

  • The content of the review: Does it contain offensive or off-topic content?
  • The account that left the review: Does the Google account have any history of suspicious behavior?
  • The place itself: Has there been uncharacteristic activity — such as an abundance of reviews over a short period of time? Has it recently gotten attention in the news or on social media that would motivate people to leave fraudulent reviews?

Google’s automated methods look for patterns, Google disclosed a couple patterns it looks for including (1) a group of people leaving reviews on the same cluster of Business Profiles to a business or (2) a single place receiving an unusually high number of 1 or 5-star reviews over a short period of time.

Google said its “human operators regularly run quality tests and complete additional training to remove bias from the machine learning models.”

But while the automated methods act quickly, sometimes things do need human review. And humans can flag reviews in the platform for human review. Google said its “human operators works around the clock to review flagged content. When we find reviews that violate our policies, we remove them from Google and, in some cases, suspend the user account or even pursue litigation.”

Anyway, we all know Google has its issues, espesially with map spam and review spam – but it is nice to see Google trying to be more transparent about it – on some level.

Forum discussion at Twitter.





Source link

Advertisement
See also  Google Maps Others Are Asking Box

SEARCHENGINES

Google Updates Crawl Stats Report Help Documentation

Published

on

Google Updates Crawl Stats Report Help Documentation

Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document.

You can see this crawl stats help document here and the changes were summed up very nicely by Brodie Clark on Twitter who said:

  • Note about robots.txt 404ing (can crawl any URL)
  • Using a 12hr – 30 day timeframe for fetching
  • Details about homepage usage

He posted the document before and after changes as well:

click for full size

Brodie wrote, “Heads-up: Google just added some interesting clarifications to their Crawl Stats Report doc.” Nice catch Brodie!

Forum discussion at Twitter.



Source: www.seroundtable.com

See also  How To Rank Higher In Google With Semantic SEO
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish