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Google Says Its Algorithms Aren’t Lazy & Don’t Take Time Off

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Google Says Its Algorithms Aren't Lazy & Don't Take Time Off


Google’s John Mueller responded to a complaint that Google’s search algorithms around crawling and indexing are being lazy. John said on Twitter “algorithms like those used for crawling & indexing don’t take time off to play pool or to drink more coffee; they’re always working.”

This was in response to a comment John made, which he made numerous times, that if you are noticing indexing issues, it might not be a technical issue but rather an issue with your site’s quality.

Here is the context:

John’s response:

Now, the person who said that was half joking, he knows how Google does not index everything.

But some might not know this, that Google’s algorithms really do not take a break. And if you think Google’s algorithms are being lazy on your site, maybe you need to take another look. “If they’re currently not working on your site, they’re working on a site they feel is more important. Convince them that they’re missing out,” John wrote.

Of course there are bugs and issues that come up from time to time but those are more rare and outliers.

Forum discussion at Twitter.





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Jeff Ferguson On Starting His Own Digital Marketing Agency

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Google Pier 57 Display Wall

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Display Wall At Google Pier 57

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.

I spotted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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