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Google Says Update Internal Links From HTTP To HTTPS

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Google Says Update Internal Links From HTTP To HTTPS

If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP URL format to the HTTPS URL format. Google’s John Mueller was asked about this on Reddit and he said “I’d always try to fix internal links, it just makes things cleaner, and is under your own control. I doubt it would have any visible effect though.”

Generally, doing a find and replace in your CMS and database from your HTTP version of your URLs to make them all HTTPS instead is not a huge lift for your developers. If you have to do that manually, that is more of a pain. But a find and replace can and probably should be done.

What is a bigger pain is getting all your external links, links you do not control, to get them to update it from HTTP to HTTPS. In that case, Google said in 2015, don’t bother.

Even for internal links, John said “I doubt it would have any visible effect though” because you have those redirects in place. But why not do it assuming you won’t break anything while doing it?

Here is the old tweet from Gary Illyes of Google:

So in short, if you can easily make the switch with a find and replace, do it. Otherwise, don’t worry too much about it.

Forum discussion at Reddit.

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Source: www.seroundtable.com

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Google Showing Fewer Review Rich Results In Shopping Category

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Google Showing Fewer Review Rich Results In Shopping Category

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.

Aleyda Solis noticed this and posted on Twitter that when you filter the Semrush Sensor chart in the Shopping category and then dig into review stars, you will see the drop from about 69% of results having review stars to only 62%. Here is the chart:

click for full size

Here is Aleyda’s tweet:

Super interesting and yes, the product reviews update can result in rich results not showing up, so it does make sense that this directly impacted that category. But I am surprised the results that replaced those sites do not have review rich results to replace them. Something seems out of whack.

The other tools do not let you filter by vertical and SERP feature. Did you notice this?

Forum discussion at Twitter.

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Source: www.seroundtable.com

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