SEARCHENGINES
Google Search Essentials Replaces The Google Webmaster Guidelines
Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google’s ongoing efforts to remove the term “webmaster” so that these tools and documentation do not narrow the focus to just “webmasters,” but expands it to publishers, site owners, developers, creators, and so on.
Before I even started blogging (which was in 2003), Google launched the Google Webmaster Guidelines back in 2002 – yes, two decades ago. The name stuck for 20 years but now Google decided it was time to change the name and refresh the guidelines in a very big way.
What Changed
Google changed more than just the name, Google also changed the overall format, added clearer terms and examples and also tried to simplify them for easier consumption. Google explained they updated the:
- Technical requirements: It is a new section to help people understand how to publish content in a format that Google can index and access.
- Spam policies: Google updated its guidance for its policies against spam, to help site owners avoid creating content that isn’t helpful for people using Google Search. Google explained that most of the content in these spam policies has already existed on Google Search Central in the “Quality Guidelines”, Google did make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud.
- Key best practices: Google published new guidance with key best practices that people can consider when creating sites, to create content that serves people and will help a site be more easily found through Google Search.
The new spam section has content on:
- New deceptive behavior related-topics such as misleading functionality
- New section on other behaviors that can lead to demotion and or removal, such as
online harassment, and scam and fraud - Consolidated topics related to link spam and thin content
Drilling in, here is the list of changes from Google:
SEO Community Diving In
Here are some of the observations made from the SEO community on the changes here, mostly from Marie Haynes and Glenn Gabe:
Under technical requirements:
“There are actually very few technical things you need to do to a web page; most sites pass the technical requirements without even realizing it.” pic.twitter.com/toF3W6cBxm— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
Nice that Google added “Spammy” to autogenerated content. It used to just say “autogenerated content intended to manipulate search rankings. Again, this is a tough area for Google with AI writing software on the move. 🙂 pic.twitter.com/YppvHrEg0i
— Glenn Gabe (@glenngabe) October 13, 2022
Spam policies can lead to an entire site being ranked lower or completely omitted from Google search. pic.twitter.com/ud80KOAfRh
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
Google also included “Thin” in the guideline for affiliate pages. They did have “thin” in the description in the past, but I think it’s a good idea they added “thin” in the specific guideline title. Avoids confusion with affiliate content vs. thin affiliate content. pic.twitter.com/aWGdMCQH2Y
— Glenn Gabe (@glenngabe) October 13, 2022
Also, “Misleading functionality” is new. “Site owners intend to manipulate search ranking by intentionally creating sites w/misleading functionality & services that trick users into thinking they would be able to access some content or services but in reality can not.” pic.twitter.com/h6yPyUxosM
— Glenn Gabe (@glenngabe) October 13, 2022
The first key best practice is to create helpful, reliable people first content.https://t.co/F8Xnaclkzs
Looks like this document is the former core update questions questions plus more😍 pic.twitter.com/kJc9pLrZDO
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
They added new questions
-do you have an existing audience?🤔
-does your content clearly demonstrate expertise? pic.twitter.com/k14KiKxNZF— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
Does your site have a primary focus?
Does content fulfill searcher’s goal?
Will the reader leave feeling satisfied? pic.twitter.com/9ceRXni5Dp
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
And more questions to ensure we’re not creating content just for search engines.
These look like they are the helpful content update questions. pic.twitter.com/yYRKw5Cmcv
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
Don’t worry. Google doesn’t hate SEO. pic.twitter.com/EYn2NTmsJh
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
“our systems give even more weight to content that aligns with strong E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society.”
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
There are more key best practices
Use words ppl would use.
Place them in prominent places.Make links crawlable.
Tell people about your site, like in forums related to your topic. pic.twitter.com/pdwKGxI8h3
— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
And lastly
Follow best practices for images, videos, structured data and JavaScript
There’s a lot more under “how your site appears” as well. pic.twitter.com/YqS4U2rraJ— Dr. Marie Haynes🐼 (@Marie_Haynes) October 13, 2022
That nothing’s changed. pic.twitter.com/cqBl7IYvM6
— Rohan Ayyar (@searchrook) October 13, 2022
Relevant new section about what G considers spam:
“A site that claims to provide certain functionality (for example, PDF merge, countdown timer, online dictionary service), but intentionally leads users to deceptive ads rather than providing the claimed services”
— Lily Ray 😏 (@lilyraynyc) October 13, 2022
it’s essential you look at this 👀 https://t.co/l1r31o38Ix
— Lizzi (@okaylizzi) October 13, 2022
An update on Google’s Webmaster Guidelines …
… they’re now called Search Essentials, and split into technical requirements, spam policies, and key best practices. The content is largely the same as before. Check them out, & update your links :-). https://t.co/gOTnj7QvC0
— ⛰ johnmu is not a cat ⛰ (@JohnMu) October 13, 2022
It wouldn’t be a bad thing, but regardless, pretty much nobody in the corporate world calls themselves a “webmaster” anymore. It’s outdated terminology. https://t.co/6hSMsNSm7v
— ⛰ johnmu is not a cat ⛰ (@JohnMu) October 13, 2022
Yeah, some of those have a lot of historical significance, I think “webmaster” never really got there, people moved on fairly quickly. (That said, even things of historical significance can be improved – just because something’s old doesn’t mean it’s still appropriate today)
— ⛰ johnmu is not a cat ⛰ (@JohnMu) October 13, 2022
How does that contradict that?
— ⛰ johnmu is not a cat ⛰ (@JohnMu) October 14, 2022
(and first good morning, and the statement that you are not a cat must be true, as you are an early bird 😀)
— Rüdiger Dalchow (@RuedigerDalchow) October 14, 2022
thanks that clarfies it for me. 🙂 Never really understood why to waste time on chasing low-quality links anyway.
— Rüdiger Dalchow (@RuedigerDalchow) October 14, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Daily Search Forum Recap: September 16, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.
Search Engine Roundtable Stories:
-
Google Search App Stopped Working Saturday Night
The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media. -
Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets
Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens. -
Google Reviews Restrictions For Business Profile Policy Violations
Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.” -
Google US DOJ Trial Exhibit Files, Documents & Responses
As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time. -
Google Search Tests Recent Posts Carousel
Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts. -
Google Asks On Social If You Will Use Gemini AI For SEO
In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings. -
Sheds Inside The Google
Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?
Other Great Search Threads:
- I found out today what happens when google deletes a vertical you’re using | NAP, Categories, Dashboard Data, Local Search Forum
- The Digital Advertising Alliance has new standards for CTV, using its “Ad Choices” opt-out framework. Ad Choices has been a near-total failure and it’s effectively a fiction. Most consumers don’t understand AdChoices (the DAA, Greg Sterling on X
- This is a friendly reminder to make sure automatic asset creation is turned off for Google search ad campagins, Nate Louis on X
- This is not new. A social security number or Individual Taxpayer Identification Number (ITIN) may be required to complete verification. This information will be deleted and will not be stored after comple, AdsLiaison on X
- Heads-up: There’s been a lot of chatter about crazy swings in rankings AFTER the August core update. I am now picking up some wild reversals, surges, and drops post-August core update. And a lot of that seems tied to the tremors I re, Glenn Gabe on X
- More about forums, hidden gems, and recent adjustments: Here’s another example of a forum that surged with the hidden gems update in the fall of 2023, but has seen adjustments in the spring of 2024 (right after the March core update ende, Glenn Gabe on X
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
- DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules, AdExchanger
- EU break-up order to Google unlikely for now, sources say, Reuters
- Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial, AdWeek
- How Google altered a deal with publishers who couldn’t say no, The Verge
- Microsoft’s Hypocrisy on AI, The Atlantic
- Democratic Senators Urge US DOJ To Investigate Google’s AI Overviews, Hall Analysis
- Even Facebook Couldn’t Compete With Google, Bloomberg
- Sam Altman told OpenAI staff the company’s non-profit corporate structure will change next year, Fortune
- Data centers strain power grids. Should tech firms pay for upgrades?, Washington Post
- Google Dodged Jury in Antitrust Trial With a Check, Business Insider
- Google sheds its nice guy poise as the legal heat dials up, Digiday
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Search App Stopped Working For A Few Hours Last Night
The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.
This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”
Here is one of many screenshots I saw in the Google Search Support forums:
The issue started at about midnight last night and lasted for a few hours until it was resolved.
You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.
9to5Google was the only other site reporting on this issue, as far as I can tell.
Google wrote:
There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.
That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.
Google said the issue was fully resolved at 4:11 AM ET.
If you noticed a dip in your Android traffic from Google between that time, this may be why.
Forum discussion at Google Web Search Help and Reddit.
SEARCHENGINES
Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local
For the original iTunes version, click here.
Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.
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