SEARCHENGINES
Google Search Ranking Algorithm Update Around February 14th

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.
I am seeing an increase in chatter starting on the 13th of February into today as well as some of the Google automated tracking tools are picking up on volatility and fluctuations.
We are due a broad core update soon, so maybe we are all getting that itch?
SEO Chatter
Here is some of the chatter here in the comments and also on WebmasterWorld:
Is it me or has traffic died the last couple of days? Really died!
Today, my traffic showed a steep drop, the worst value I have seen in 2023. How about yours?
No traffic on 14th feb. organic traffic is less than 20% as compared to previous year comparison.
Something is definitely going on, for the first time in years in the last 24 hours I have not received ONE piece of email spam, not one, zero spam … Considering the usual volume of garbage I get this is very significant.
The past week and a bit – nearly 2 weeks we had higher traffic and loads of conversions. We took around 3 weeks worth of orders in this space of time. Then last Tuesday / Wednesday google closed down that traffic and we have not had a single order since.
I’m in a different market, lead generation, but the timeline sounds remarkably similar. For 2-3 weeks we saw higher volume, steady, quality traffic to our services. Around the 4th of Feb it all seemed to have steadied out, but now the quality traffic arrives in short bursts. Meaning, we may be slow for the first 6 hours of our business day, then at some point in the afternoon we’ll see a flurry of lead activity for 1-2 hours, before it all turns back off again. It’s not related to a single service, a single area, or a specific thing. At one point, I thought it was ad-related, but I’m no longer sure since the hour or three of activity might come at 9am today, or 2pm tomorrow.
Definitely not normal traffic trends.
Well, I haven’t see this in quite some time, so far today one visitor 2hrs and 4 mins with 254 page views and still on the site !
Interesting that so many of us have noticed a huge drop in sales recently. My visibility is at a high point going back as far as I can see, but today my search traffic is -25%. USA / Canada are -43% and -40% this morning at 11am. Traffic to my landing pages is down dramatically…almost all of them simultaneously.
My SERPs are all over the place today. If I get the layout with the favicons I am always 1st, if I get the layout without favicons then the top 4 seem to just be shuffling about, I can go from 1st to 3rd to 4th & back to 1st again just by opening new incognito tabs..
Daily, my two websites are shuffling their position front and back, no stability.
Whatever is going on, traffic is very low today…USA is -30% at 4:30pm and most of my major landing pages are way down. Canada is -66%, Australia is at zero today. This is while my visibility is higher than at any time in the last two years according to SEM. I checked and for the first time I am coming in 1st place in searches that I have been at 2 or 3 for years now…but the traffic just isn’t there.
Huge drop the last 3 days, but metrics on website backend are consistent.
More emails from possible customers, maybe the end of my zombie traffic increase I’m having since 2 months..
Glenn Gabe posted another site that is on this rollercoaster:
Remember the 1/26 unconfirmed update I covered, and further impact and reversals on 2/3? Well here we go again. Here’s a product reviews site that surged on 1/26, made it through 2/3, but just tanked again on 2/13. Google is clearly testing or tweaking something… Stay tuned. pic.twitter.com/wkRqbRac9t
— Glenn Gabe (@glenngabe) February 15, 2023
So as you can see, there is a lot of chatter in the past couple of days.
Google Tracking Tools
Some of the tools have picked up on the volatility today and yesterday, some have not picked up on it yet. Here is what I see from the popular tracking tools right now.
What are you all noticing?
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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