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Listen To Google Talk About de-SEOing The Search Central Website

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Listen To Google Talk About de-SEOing The Search Central Website


Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before but it is interesting to hear Googlers who are intimate with how Google Search works tackle this issue on their own site.

Here is the embed:

One thing, they take credit for coining the name “de-SEOing” but what they describe as de-SEOing is what SEOs would call working on over optimization – something both Gary (who was on the podcast) and Matt Cutts talked about before. Here is where Gary mentioned it:

Before listening, it might make sense to read about Google relaunching the Google Webmasters brand to the Search Central brand and then the year later progress report.

One final point, at the end, at the 27 minute mark or so, Gary talks about he finds it annoying that he cannot use the internal Google tools to debug these issues. He has to use the public tools that you or I use, such as Google Search Console, to debug these issues because otherwise it would not be fair. He said:

And it’s also kind of annoying because when we are looking into how people reach those pages, I could use the internal tools. It could be very simple to do it. Like I could just hit up the debug interfaces that we have and tools and just look at how it happens. But we can’t do that. We actually have to use the same tools that anyone else, external to Google, has to use or could use. And it’s very annoying because the information is less obviously. I know why it’s less than what we have internally. Still annoying. But yeah, we will have to figure it out with Search Console and other similar tools.

Forum discussion at Twitter.





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SEOs Mixed On The Importance Of Domain Age As A Google Ranking Factor

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SEOs Mixed On The Importance Of Domain Age As A Google Ranking Factor

A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll showed 40% said domain age is a significant ranking factor in Google, 26% said no, it is not. The rest of the responses, 33%, said it depends.

Is is that poll – click through to read the responses:

Now, what does Google say? Well, Google says no, domain age doesn’t matter for SEO, Google said in 2017. Google also said old domains don’t have a benefit over old domains. In 2016, Google said 2018, 2017, 2016, we’ve covered Google saying that they do not use domain registration length as a ranking factor before but it was back in 2009. We even discussed this topic a few times in the past and each time, we discussed it it came back up. In fact it didn’t stop domain registrars from using this as a marketing tactic.

But SEOs often do not agree with Google, as you can see above.

Forum discussion at Twitter.



Source: www.seroundtable.com

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