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Listen To Google Talk About de-SEOing The Search Central Website

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Listen To Google Talk About de-SEOing The Search Central Website


Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before but it is interesting to hear Googlers who are intimate with how Google Search works tackle this issue on their own site.

Here is the embed:

One thing, they take credit for coining the name “de-SEOing” but what they describe as de-SEOing is what SEOs would call working on over optimization – something both Gary (who was on the podcast) and Matt Cutts talked about before. Here is where Gary mentioned it:

Before listening, it might make sense to read about Google relaunching the Google Webmasters brand to the Search Central brand and then the year later progress report.

One final point, at the end, at the 27 minute mark or so, Gary talks about he finds it annoying that he cannot use the internal Google tools to debug these issues. He has to use the public tools that you or I use, such as Google Search Console, to debug these issues because otherwise it would not be fair. He said:

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And it’s also kind of annoying because when we are looking into how people reach those pages, I could use the internal tools. It could be very simple to do it. Like I could just hit up the debug interfaces that we have and tools and just look at how it happens. But we can’t do that. We actually have to use the same tools that anyone else, external to Google, has to use or could use. And it’s very annoying because the information is less obviously. I know why it’s less than what we have internally. Still annoying. But yeah, we will have to figure it out with Search Console and other similar tools.

Forum discussion at Twitter.





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SEARCHENGINES

Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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