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A Guide To Automatic Accessibility Solutions For Search Marketers



A Guide To Automatic Accessibility Solutions For Search Marketers

There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone.

It’s unrealistic to look for a solution that automatically makes a website or web app functional.

And yet digital marketers try to inject search engine superpowers by promising increased conversions for a growing new target market of persons who use the web with assistive technology, by using automation they don’t fully understand.

Before purchasing automatic accessibility testing solutions, be sure you understand what they are, how they help, and what may attract ADA lawsuits.

You do what you do because:

  • Mobile applications live in every home and in kids’ hands.
  • There are 123 companies doing exactly the same thing and you’re going to outrank them, by golly.
  • ‘Raised by Wolves’ Season 2 has started and you no longer have time to fiddle around with title tags that Google is going to rewrite anyway.

I see you.

The most commonly asked question I’m asked is whether or not to use an overlay as a solution for web accessibility repairs. So in this column, we’ll explore:

  • Why do companies use them?
  • Are overlay marketing claims true?
  • Is automation for accessibility testing bad?

What You Need To Know About Accessibility Overlays

If you thought learning how to improve conversions by re-working information architecture and focusing on usability was aggravating, wait until you meet web accessibility.

Why is accessibility important?

This is the second most commonly asked question I’m asked.

You have only to consider yourself to find the answer.

Let’s look at you.

You don’t like being excluded or treated differently.

You want to be included and involved, participate, and conduct everyday actions without much fuss.

  • Maybe you can’t read this page without reading glasses.
  • Maybe you can’t see this page and need a screen reader to read it to you.
  • Maybe you’re sitting outside, and the glare of the sun is obstructing the screen.
  • Maybe your brain can’t handle ads inserted into articles that distract you, ruining readability and your ability to retain the information.
  • Maybe you hate long articles.

How difficult would it be to design web pages that are easy to read, understand and access with assistive software?

Do Overlays Fix All Accessibility Issues?

It’s not difficult to solve the most common accessibility issues on your own.

If you use WordPress, for example, many themes offer customization options providing everything from adding custom focus states to content adjustments for links so that they motivate clicks for sighted users and persons listening with screen readers.

If you’re considering paying for an overlay or widget because they sound miraculous, remember that accessibility overlays are not designed to know the unique needs of your target market.

Overlays check the same WCAG criteria that free automated tools like AXE, WAVE, and Lighthouse do.

Overlays can be expensive. They are marketed as the total solution for automatically fixing accessibility errors in web pages and web apps.

If you depend on a solution that works quietly in the background, how do know it found everything?

The rub is overlays and plugins provide no motivation to care about who accessibility enhancements are for or why.

Free automated testing tools bring back data on issues, provide hints or full details on where and how to fix an issue, and invite you into the process.

You can learn more about the importance of web accessibility when you are directly testing.

Maybe anchor text choices or alt text needs some additional discussion, for example.

You can dig in to fine-tune your baby if you are willing to get your hands into the code.

The Overlay Promise That Could Cause Legal Trouble

The ADP/San Francisco Lighthouse settlement agreement ‘HR and Payroll Software Leader ADP to Enhance Product Accessibility’ states:

 “For the purpose of this Agreement, ‘overlay’ solutions such as those currently provided by companies such as
AudioEye and AccessiBe will not suffice to achieve Accessibility.”

It’s important to know when a claim is utterly false.

Overlays have been banned at conferences and organizations like the IAPP are reviewing their official stance.

Accessibility specialists have signed a pledge to never use overlays after investigating the research.

Nevertheless, businesses still invest a large chunk of their budget on automated overlays claiming to automatically find and repair Web Content Accessibility Guidelines (WCAG), and Section 508 compliance violations to save them from an ADA lawsuit.

An accessibility overlay product promises to act as your own fairy godmother, ready to squash any WCAG bug and clean up the mess so that your target users have a blissfully perfect user experience.

Be careful.

Not every WCAG criteria can be fixed by the wave of an overlay magic wand.

Hands-On Accessibility Testing Demonstrates Commitment To Design For Persons With Disabilities

It takes more skill to know where, when, and how to meet WCAG or Section 508 requirements or add accessibility enhancements to improve the user experience.

There is often a close relationship between UX and accessibility because both camps want the same outcome.

Accessibility is now a requirement for many companies, built into their culture and marketed to customers as proof of their expertise and concern for meeting the needs of all customers and clients.

Spend some time looking at the explosive rise in job openings for accessibility specialists in every sector, all around the world.

There is a concerning shortage of developers trained to build accessible mobile apps.

An even smaller number of people are trained in SEO, UX, IA, and Accessibility.

Each area enhances the depth of understanding needed to advocate for inclusion.

When WCAG2.2, which is available for you to see now, is officially adopted in 2022, all automated tools will need to be updated.

So will accessibility audit criteria.

Mobile apps are programmed differently than HTML, CSS, JavaScript, or PHP.

Some of them cannot be automatically crawled at all.

Mobile app functions on iOS and Android devices provide better feedback when manually tested with screen readers turned on and still, the test experience is not complete.

Each individual customizes most accessibility settings.

Overlays should not meddle with accessibility settings already set up by users who depend on them.

Commonly Found Mobile App Accessibility Test Failures

The focus on design for mobile layouts isn’t new.

We’ve had years to prepare and learn how to create user experiences for smaller screens.

Google lit the fire by adding performance criteria to meet.

Increasingly, apps follow us wherever we go such as banking, shopping, school, and appointments.

Self-serve checkouts must be accessible to persons in wheelchairs,  who may be sight impaired or are simply intimidated by tech.

Small businesses and bloggers using WordPress themes may rely on visual content such as images, videos, and articles.

They choose plug-ins for added support.

This is where accessibility starts to fail.

Learn To Use Screen Readers For Accessibility Testing

The way screen reader users interact with the web is by listening and following audio instructions and descriptions for what the visual front end displays.

Screenshot from iOS, February 2022

If you want to experience listening to a website you are working on for search engine marketing, take your mobile device, go to settings, and choose accessibility.

For iOS, you will find Voiceover, which activates the screen reader.

For Android, you will see Talkback.

I recommend following their quick tutorials first so that you know how to operate the screen reader and quit when finished.

The most common accessibility problems are:

  • Missing alt text.
  • Missing field labels.
  • Duplicate links, especially non-descriptive ones like “learn more.”
  • Failure to magnify text.
  • Poorly structured headings.
  • Unidentified iframes.
  • Modals.
  • Sliders and carousels.
  • Log in pages.
  • Captchas with pictures.
  • 2-Step Authorization.

Mobile app testing with screen readers is performed manually to improve accuracy.

It cannot be assumed that an app functions unless the screen reader is turned on.

The same is true for screen reader testing with MAC and PC. It’s easy to activate MAC VO with Siri, by saying “OK Siri, turn on VoiceOver.”

The experience of hearing a web page or web application provides opportunities to make decisions to improve the design or fix bugs before you receive a complaint.

Android Talkback Settings Instructions from a mobile device.Screenshot from Android, February 2022

Benefits Of Using Automated Accessibility Tools

Automated crawls hunt for web defects, AKA bugs.

The process has been around for years and offered as browser extensions or built into web dev inspections.

Many software developers and QA engineers write their own automation scripts.

The difference is that automated crawls are not intended to automatically fix errors.

Unless a business permits testing projects in development with persons with disabilities, there is no demonstrable proof that a website or mobile app meets WCAG guidelines.

Emulation with software like BrowserStack and Polypane offers insights into browser rendering on mobile devices and layouts on various screen resolutions.

Tools such as these are valuable for QA testing.

Polypane display of a URL with 3 different layouts.Screenshot from Polypane, February 2022

Manual testing mobile apps can be done with automated testing tools for iOS and Android, with the caveat that each device has its own version of accessibility software built-in, and some automated tools may not function for hybrid apps, such as those created with Xamarin.

The accessibility test process should be backed up with recordings and test data.

Accessibility audits and follow-up regression testing provide an ongoing history that may be required in the event of an ADA complaint.

At the very least, knowing your webpages and mobile app intimately assists customer service representatives or simply someone who reaches out for ADA support.

Relying on a solution that you may not understand increases the likelihood that errors are out there, unchecked.

Why Invest In Accessibility

  1.  It’s the right thing to do for people.
  2. ADA lawsuits are expensive. And public content.
  3. Future technology advances include equal access.

Public ADA complaints do not help a company’s reputation and can negatively affect revenue.

When an unresolved accessibility issue is not addressed and escalates into an ADA lawsuit, the contents are available online.

Law firms tracking ADA lawsuits publish blogs highlighting cases and details.

The ‘P&G Website Not Accessible To Blind Individuals, Class Action Claims’ states:

“The P&G website’s screen reader allegedly fails to read the item description link and stops functioning abruptly in the middle of a sentence.”

Check your state and country for their web accessibility laws, even if there is no Section 508 legal requirement or audit required for a VPAT.

Solutions for error remediation are provided in most automation software, or at least, links to how to find them.

Since some of these automation tools are free or provide affordable trials and licensing, small businesses are not prevented from using them.

When errors are located, tested, and fixed during development cycles they do not reach production, thus avoiding an issue that could be raised on the social web.

Accessibility Investment Decisions

Inclusive design is difficult for some marketers to embrace.

It’s an additional expense passed on to clients.

You may need to educate clients on the benefits of meeting ADA compliance.

Accessibility reviews should be built into all digital marketing strategies.

When you see a breakout SEO pro from an agency giving talks about web accessibility, pay attention.

They understand that revenue comes from delighted customers whose experiences include content delivered exactly how they need them.

More resources: 

Featured Image: BRO.vector/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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