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Brave Search Launches Discussions To Provide Better Search Answers



Brave Search Launches Discussions To Provide Better Search Answers

Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums.

Discussions augments results in Brave Search with actual conversations related to the query. The ultimate goal is to provide users with information about what real people are saying on a topic.

Brave Search, made by the same developer as the open-source web browser, is striving to overcome “SEO spam,” which it defines as content made for search engines rather than humans.

Brave Seeks To Maintain Privacy & Offer More Useful Search Results

With a goal of de-prioritizing marketing-focused and machine-generated copy, Discussions in Brave Search combs forum threads on Reddit and Stack Exchange.

Results are then shown in a breakout box whenever the browser’s search algorithm considers them relevant. Brave intends to add further sources for Discussions soon.

Available on both its desktop and mobile browsers, Brave expects these results to be particularly useful for users with questions about products, current events, travel, computer programing and coding, or highly specific questions.

Recently surpassing 12 million daily queries, Brave Search provides a privacy-centric alternative to Google. Discussions maintains Brave’s commitment to not tracking users, while seeking to provide more useful search results.


This is just the first step in Brave’s efforts to broaden the appeal of its search engine by providing higher-quality results.

Its next initiative will be Brave Goggles, which will allow users to perform searches based on their own filters and rules.

Feature Comes As Users Question Quality Of Google Searches

In a Reddit thread from April 19, user PizzaInteraction posed the question, “Does anyone else think Google search quality has gone downhill fast?

The thread, posted to r/NoStupidQuestions, had received more than 40,500 upvotes and nearly 3000 responses at the time of this writing, many of which supporting the position that SEO tactics have negatively impacted results on the search engine giant.

In the top comment, user Pierson230 said:

“I find myself adding ‘Reddit’ the search fairly often, because at least it will show people asking/answering something like the question I have. Nothing worse than getting linked to a bunch of poorly written ‘articles’ about what the 10 best widgets are with links to Amazon products in the body of the message.”

This thread comes on the heels of a viral blog post from search engine blogger DKB on February 15, entitled “Google Search is Dying.” The article claims there has been a steady increase in Google searches using the term “Reddit,” which is attributed to user trust in responses from the social site.

Source: Brave

Featured Image: Faber14/Shutterstock


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B2B PPC Experts Give Their Take On Google Search On Announcements



B2B PPC Experts Give Their Take On Google Search On Announcements

Google hosted its 3rd annual Search On event on September 28th.

The event announced numerous Search updates revolving around these key areas:

  • Visualization
  • Personalization
  • Sustainability

After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.

The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).

The Struggle With Images

Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.

Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.

Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:

  • How is a B2B product or B2B service supposed to portray what they do in an image?

Images in search are certainly valuable for verticals such as apparel, automotive, and general eCommerce businesses. But for B2B, they may be left at a disadvantage.

More Uses Cases, Please

Ginny asked the group what they’d like to change or add to an event like Search On.


The overall consensus: both Search On and Google Marketing Live (GML) have become more consumer-focused.

Greg Finn said that the Search On event was about what he expected, but Google Marketing Live feels too broad now and that Google isn’t speaking to advertisers anymore.

Marvin acknowledged and then revealed that Google received feedback that after this year’s GML, the vision felt like it was geared towards a high-level investor.

The group gave a few potential solutions to help fill the current gap of what was announced, and then later how advertisers can take action.

  • 30-minute follow-up session on how these relate to advertisers
  • Focus less on verticals
  • Provide more use cases

Michelle Morgan and Melissa Mackey said that “even just screenshots of a B2B SaaS example” would help them immensely. Providing tangible action items on how to bring this information to clients is key.

Google Product Managers Weigh In

The second half of the roundtable included input from multiple Google Search Product Managers. I started off with a more broad question to Google:

  • It seems that Google is becoming a one-stop shop for a user to gather information and make purchases. How should advertisers prepare for this? Will we expect to see lower traffic, higher CPCs to compete for that coveted space?

Cecilia Wong, Global Product Lead of Search Formats, Google, mentioned that while they can’t comment directly on the overall direction, they do focus on Search. Their recommendation:

  • Manage assets and images and optimize for best user experience
  • For B2B, align your images as a sneak peek of what users can expect on the landing page

However, image assets have tight restrictions on what’s allowed. I followed up by asking if they would be loosening asset restrictions for B2B to use creativity in its image assets.

Google could not comment directly but acknowledged that looser restrictions on image content is a need for B2B advertisers.

Is Value-Based Bidding Worth The Hassle?

The topic of value-based bidding came up after Carlo Buchmann, Product Manager of Smart Bidding, said that they want advertisers to embrace and move towards value-based bidding. While the feedback seemed grim, it opened up for candid conversation.

Melissa Mackey said that while she’s talked to her clients about values-based bidding, none of her clients want to pull the trigger. For B2B, it’s difficult to assess the value on different conversion points.


Further, she stated that clients become fixated on their pipeline information and can end up making it too complicated. To sum up, they’re struggling to translate the value number input to what a sale is actually worth.

Geddes mentioned that some of his more sophisticated clients have moved back to manual bidding because Google doesn’t take all the values and signals to pass back and forth.

Finn closed the conversation with his experience. He emphasized that Google has not brought forth anything about best practices for value-based bidding. By having only one value, it seems like CPA bidding. And when a client has multiple value inputs, Google tends to optimize towards the lower-value conversions – ultimately affecting lead quality.

The Google Search Product Managers closed by providing additional resources to dig into overall best practices to leverage search in the world of automation.

Closing Thoughts

Google made it clear that the future of search is visual. For B2B companies, it may require extra creativity to succeed and compete with the visualization updates.

However, the PPC roundtable experts weighed in that if Google wants advertisers to adopt these features, they need to support advertisers more – especially B2B marketers. With limited time and resources, advertisers big and small are trying to do more with less.

Marketers are relying on Google to make these Search updates relevant to not only the user but the advertisers. Having clearer guides, use cases, and conversations is a great step to bringing back the Google and advertiser collaboration.

A special thank you to Ginny Marvin of Google for making space to hear B2B advertiser feedback, as well as all the PPC experts for weighing in.


Featured image: Shutterstock/T-K-M

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