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Google July 2022 Product Review Algorithm Update Rolling Out Now

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Google July 2022 Product Review Algorithm Update Rolling Out Now

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out.

The update begins rolling out today, July 27 and concludes within two to three weeks.

Google made the announcement on Twitter while linking to the official page for search ranking updates.

If Google’s announcement comes as a surprise to you, that’s because it is. Many of Google’s algorithm changes come without warning, including all of the product review updates so far.

However, that doesn’t have to be a bad thing. With every algorithm update, there’s a chance for ranking improvements, especially if the last update hurt you.

Here’s what you need to know about the July 2022 product reviews algorithm change.

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What’s Changing?

Today’s update is a refinement of Google’s product review algorithm that was introduced in March 2021.

The algorithm is designed to reward reviews that share in-depth research rather than thin content that summarizes the information you can find on a manufacturer’s website.

No new guidance is included in today’s update. Websites that publish product reviews are encouraged to continue focusing on meeting Google’s stringent criteria for high-quality content.

In short, Google wants to see that you’ve tested and experimented with the product you’re reviewing first-hand.

You can make this clear to Google, and your readers, by including information such as quantitative measurements, benefits and drawbacks, comparisons with other products, and so on.

Rewriting the same content that already exists on the web will not cut it anymore. Google is now prioritizing reviews that offer unique value. Even original photos are practically mandatory.

Will I Be Impacted?

If you don’t publish product reviews on your site, this update doesn’t apply to you. It’s not a core update that impacts all search results.

If you sell products that customers can review on your website, this update still doesn’t apply to you because that’s not considered the same as a review article.

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This update applies to websites that publish long-form product reviews, such as those seen on websites like Wirecutter and CNET.

Should you notice rankings for product review pages fluctuate over the coming weeks, it’s likely due to the July 2022 product review update.

If you’re impacted negatively, the best way to recover is to improve the quality of your product review pages by following Google’s guidance.


Featured Image: Thongden Studio/Shutterstock

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Decoded Headless CMS & SEO

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Decoded Headless CMS & SEO

What is headless CMS? Why are more companies looking into it nowadays?

Powered by greater flexibility and scalability, it might be the next generation of content management systems.

Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses.

I don’t have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00]

I think there’s a little bit of a misconception about headless. A lot of people out there, the conversations I’m having with people that are not tech SEOs is they feel that just utilizing a headless means that it’s automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15]

For most ecommerce sites, I would recommend going with a headless solution, especially if you’re on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09]

[00:00] – Lidia’s background.
[10:36] – What is headless CMS & how is it helpful?
[17:20] – Do you build from scratch in a headless environment?
[22:00] – Are headless CMS quicker?
[26:00] – SEO optimizations in headless.
[31:30] – Other benefits of using a headless CMS system.
[36:00] – How well does AI content rank in it?
[39:52] – Where does Lidia see headless going in the next four to five years?
[44:45] – What kind of business should look into headless CMS?
[49:59] – How important is JavaScript?

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Resources mentioned:
https://www.sanity.io/shopify
https://www.sanity.io/sej – Free boosted Sanity plan for SEJ readers
https://www.dangler.co.uk/

Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00]

Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19]

B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It’s more similar to the experience they can provide in a shop. –Lidia Infante

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Lidia Infante:

Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia.

She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites’ success!

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As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women’s rights on her website.

Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/
Follow her on Twitter: https://twitter.com/LidiaInfanteM
Visit her website: https://www.lidia-infante.com/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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