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5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push



5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Looking to up your Twitter game as we head into the holiday shopping season?

While it may not have as many total users as some other platforms, Twitter is still highly influential, with many industry leaders and journalists using Twitter as a key research and outreach tool.

That means that your key messages can get amplified beyond Twitter to much larger audiences, and if you can get it right, this can be a hugely valuable marketing play to boost brand and product awareness.

So what are the key Twitter best practices to note? Here are five tips.

1. Research relevant hashtags

Hashtags are not as important as they used to be, but they do still play a key role in helping to organize tweet discussions, which can highlight how people are engaging in topic-specific elements. As such, it’s worth noting the key hashtags that people are using in your niche.

To assess this, first, you need to get a listing together of hashtags used in your target sector. You can start with general tags that you’re aware of, or those being used by known influencers, other brands, etc.

For this experiment, let’s say we’re selling basketball shoes – using a tool like Hashtagify, you can find info on hashtag popularity, based on usage, as well as related tags.

Research each tag and its related recommendations, build an expanded list of all these examples, then sort that listing by popularity score (based on overall usage), and you’ll end up with a fairly comprehensive collection of the top hashtags used by people tweeting in your niche.

2. Research your target accounts

As noted, on Twitter, it’s less about reaching the masses directly and more about getting your content in front of key influencers who can then help to amplify your message to a broader audience.

Of course, if you can reach the maximum number of people straight up, that’s great too, but again, Twitter’s total audience of 238 million monetizable daily active users is far smaller than Instagram or Facebook, which both see over a billion active users.

With this in mind, what can be a more effective amplification tactic is to research the people, profiles and publications that you want to reach, who can then help to boost your messaging.

How do you do this?

First, you need to research the most influential voices in your niche.

One way you can do this is via Twitter search – you can use Twitter’s advanced search operands, for example, to look up the key profiles in your industry and region.

Twitter search example

As you can see in this example, I’ve used some of the top hashtags from the previous step in my search, helping to hone in on the key accounts that are tweeting about my focus topic.

You can also use a tool like BuzzSumo to research top influencers on any topic.

BuzzSumo example

This research will give you a solid listing of the various Twitter profiles that you’d ideally love to get your brand messaging in front of.

You can then dig further into where these profiles are looking, by analyzing who they follow for the latest industry news.

Using Followerwonk, for example, you can enter in three Twitter handles at a time, and get info on which accounts they follow in common.

Followerwonk example

Hone in on those accounts, and you’ll get a better idea of which Twitter profiles are viewed as news sources in your niche. Identify any key publications from these lists, and that will provide a clear indicator of which publishers you want to connect with, and ideally, secure coverage from, to get in front of key influencers in your sector.

So again, the idea here is less about reaching potential customers directly via tweet, and more about maximizing exposure through key accounts that can then get you in front of top influencers in your niche.

3. Tweet structure

Now that you know who you’re trying to reach, you next need to understand what works best in terms of grabbing attention, and getting noticed in the busy tweet stream.

Twitter advises that brands should stick to its ‘three C’s’ approach for optimal tweeting:

  • Concise
  • Clear
  • Conversational

You’ve only got 280 characters, so you need to be concise, but it’s important to also be clear, and to look to prompt discussion among your audience.

Twitter also published these guidance notes earlier this year:

Twitter Connect Playbook

In terms of content formats, tweets with video see the most engagement, followed by tweets with GIFs, photos than plain text.

And again, hashtag usage can be variable. If you’re sharing a link that you want people to click, then hashtags can distract from that, by giving people more things to click in the tweet. In instances like this, it may be better to not use any hashtags at all, but based on step one, you also have a solid list of the top hashtags, based on usage, to refer to for your experiments.

Twitter also advises that a strong call to action can be effective:

Be clear and straightforward with your desired action and explicitly say “follow us”, “click to read more”, or “reply with your favorite [insert here]”.

There are variables to this too – it can be overly pushing or promotional to be so direct. But it’s another element to experiment with in your tweets.

4. Best times to tweet

In order to reach the maximum number of people, it’s also worth considering when your target audience is most active in the app.

There are generic best advice notes on this – Sprout Social’s analysis of best times to tweet from earlier this year suggests that Mondays, Tuesdays, Wednesdays, Fridays and Saturdays, between 9 am and 12pm, are the best tweeting times.

Sprout Best Times to Post Report 2022

But if you want to get more specific, you can analyze individual Twitter handles to see when their audience is most active, including your own, using Followerwonk.

Followerwonk example

That will give you a clearer idea of when more of your audience is active, or when more of the audience that you want to reach is online, based on your research handles.

Schedule, experiment, and see what results you get based on this insight.

5. Professional Profiles

It’s not a ‘must-have’ just yet, but Twitter’s Professional Profile option is definitely worth also considering to maximize your tweet opportunities.

Twitter Professional Profiles

Twitter made its Professional Profile option available to all brands and creators back in March, which enables you to add various business info panels to your Twitter page, including business category, location, contact info and more.

That can add an extra level of credibility to your Twitter presence, along with the additional info panels and tools, which can help to boost brand and product awareness.

Realistically, more people are going to see your tweets than your profile, so again, it’s not a must-have, as such. But it may be worth exploring, and as Twitter adds even more elements to its Professional account suite, it could be an increasingly valuable consideration for brands.

You can learn more about Professional Profiles here.

These notes will help you improve your Twitter approach heading into the new year, and capitalize on key discussions and trends, which could give your Twitter outreach a big boost.

But the key note is in how you look at Twitter – it’s not going to give you the direct reach benefits that other apps can, but it can help to boost your brand awareness and community efforts, when used right.

Hopefully, these tips get you thinking about how to boost your Twitter presence.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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