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5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

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5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Looking to up your Twitter game as we head into the holiday shopping season?

While it may not have as many total users as some other platforms, Twitter is still highly influential, with many industry leaders and journalists using Twitter as a key research and outreach tool.

That means that your key messages can get amplified beyond Twitter to much larger audiences, and if you can get it right, this can be a hugely valuable marketing play to boost brand and product awareness.

So what are the key Twitter best practices to note? Here are five tips.

1. Research relevant hashtags

Hashtags are not as important as they used to be, but they do still play a key role in helping to organize tweet discussions, which can highlight how people are engaging in topic-specific elements. As such, it’s worth noting the key hashtags that people are using in your niche.

To assess this, first, you need to get a listing together of hashtags used in your target sector. You can start with general tags that you’re aware of, or those being used by known influencers, other brands, etc.

For this experiment, let’s say we’re selling basketball shoes – using a tool like Hashtagify, you can find info on hashtag popularity, based on usage, as well as related tags.

Research each tag and its related recommendations, build an expanded list of all these examples, then sort that listing by popularity score (based on overall usage), and you’ll end up with a fairly comprehensive collection of the top hashtags used by people tweeting in your niche.

2. Research your target accounts

As noted, on Twitter, it’s less about reaching the masses directly and more about getting your content in front of key influencers who can then help to amplify your message to a broader audience.

Of course, if you can reach the maximum number of people straight up, that’s great too, but again, Twitter’s total audience of 238 million monetizable daily active users is far smaller than Instagram or Facebook, which both see over a billion active users.

With this in mind, what can be a more effective amplification tactic is to research the people, profiles and publications that you want to reach, who can then help to boost your messaging.

How do you do this?

First, you need to research the most influential voices in your niche.

One way you can do this is via Twitter search – you can use Twitter’s advanced search operands, for example, to look up the key profiles in your industry and region.

Twitter search example

As you can see in this example, I’ve used some of the top hashtags from the previous step in my search, helping to hone in on the key accounts that are tweeting about my focus topic.

You can also use a tool like BuzzSumo to research top influencers on any topic.

BuzzSumo example

This research will give you a solid listing of the various Twitter profiles that you’d ideally love to get your brand messaging in front of.

You can then dig further into where these profiles are looking, by analyzing who they follow for the latest industry news.

Using Followerwonk, for example, you can enter in three Twitter handles at a time, and get info on which accounts they follow in common.

Followerwonk example

Hone in on those accounts, and you’ll get a better idea of which Twitter profiles are viewed as news sources in your niche. Identify any key publications from these lists, and that will provide a clear indicator of which publishers you want to connect with, and ideally, secure coverage from, to get in front of key influencers in your sector.

So again, the idea here is less about reaching potential customers directly via tweet, and more about maximizing exposure through key accounts that can then get you in front of top influencers in your niche.

3. Tweet structure

Now that you know who you’re trying to reach, you next need to understand what works best in terms of grabbing attention, and getting noticed in the busy tweet stream.

Twitter advises that brands should stick to its ‘three C’s’ approach for optimal tweeting:

  • Concise
  • Clear
  • Conversational

You’ve only got 280 characters, so you need to be concise, but it’s important to also be clear, and to look to prompt discussion among your audience.

Twitter also published these guidance notes earlier this year:

Twitter Connect Playbook

In terms of content formats, tweets with video see the most engagement, followed by tweets with GIFs, photos than plain text.

And again, hashtag usage can be variable. If you’re sharing a link that you want people to click, then hashtags can distract from that, by giving people more things to click in the tweet. In instances like this, it may be better to not use any hashtags at all, but based on step one, you also have a solid list of the top hashtags, based on usage, to refer to for your experiments.

Twitter also advises that a strong call to action can be effective:

Be clear and straightforward with your desired action and explicitly say “follow us”, “click to read more”, or “reply with your favorite [insert here]”.

There are variables to this too – it can be overly pushing or promotional to be so direct. But it’s another element to experiment with in your tweets.

4. Best times to tweet

In order to reach the maximum number of people, it’s also worth considering when your target audience is most active in the app.

There are generic best advice notes on this – Sprout Social’s analysis of best times to tweet from earlier this year suggests that Mondays, Tuesdays, Wednesdays, Fridays and Saturdays, between 9 am and 12pm, are the best tweeting times.

Sprout Best Times to Post Report 2022

But if you want to get more specific, you can analyze individual Twitter handles to see when their audience is most active, including your own, using Followerwonk.

Followerwonk example

That will give you a clearer idea of when more of your audience is active, or when more of the audience that you want to reach is online, based on your research handles.

Schedule, experiment, and see what results you get based on this insight.

5. Professional Profiles

It’s not a ‘must-have’ just yet, but Twitter’s Professional Profile option is definitely worth also considering to maximize your tweet opportunities.

Twitter Professional Profiles

Twitter made its Professional Profile option available to all brands and creators back in March, which enables you to add various business info panels to your Twitter page, including business category, location, contact info and more.

That can add an extra level of credibility to your Twitter presence, along with the additional info panels and tools, which can help to boost brand and product awareness.

Realistically, more people are going to see your tweets than your profile, so again, it’s not a must-have, as such. But it may be worth exploring, and as Twitter adds even more elements to its Professional account suite, it could be an increasingly valuable consideration for brands.

You can learn more about Professional Profiles here.

These notes will help you improve your Twitter approach heading into the new year, and capitalize on key discussions and trends, which could give your Twitter outreach a big boost.

But the key note is in how you look at Twitter – it’s not going to give you the direct reach benefits that other apps can, but it can help to boost your brand awareness and community efforts, when used right.

Hopefully, these tips get you thinking about how to boost your Twitter presence.



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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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