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Facebook makes education push in India

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Facebook, which reaches more users than any other international firm in India, has identified a new area of opportunity to further spread its tentacles in the world’s second largest internet market.

On Sunday, the social juggernaut announced it had partnered with the Central Board of Secondary Education, a government body that oversees education in private and public schools in India, to launch a certified curriculum on digital safety and online well-being, and augmented reality for students and educators in the country.

Through these subjects, Facebook and CBSE aim to prepare secondary school students for current and emerging jobs, and help them develop skills to safely browse the internet, make “well informed choices,” and think about their mental health, they said.

Facebook said that it will provide these training in various phases. In the first phase, more than 10,000 teachers will be trained; in the second, they will coach 30,000 students. The three-week training on AR will cover fundamentals of the nascent technology, and ways to make use of Facebook’s Spark AR Studio to create augmented reality experiences.

“I encourage the teachers and students to apply for the programs commencing on July 6, 2020,” said Ramesh Pokhriyal, Union Minister of Human Resources Development in India, in a statement.

Facebook has in recent years ramped up its efforts to create awareness about the ill side of technology as its platform confronts with misuse of its own services in the country. Last year it partnered with telecom giant Reliance Jio Platforms — in which it would eventually invest $5.7 billion — to launch “Digital Udaan,” the “largest ever digital literacy program” for first-time internet users in the country. India is the biggest market for Facebook by users count.

Instagram’s Guide for Building Healthy Digital Habits, which has been developed in collaboration with the Jed Foundation and Young Leaders for Active Citizenship, aims to help youngsters better understand the “socio-emotional space” they operate in and engage in health conversations.

“I am proud to share that CBSE is the only Board that has introduced the modules of Digital Safety and Online Well-being, Instagram Toolkit for Teens and Augmented Reality. Incorporating technology and digital safety into school curriculum will ensure students are not only gaining knowledge to succeed in the digital economy but also learning and collaborating in a safe online environment,” said Manoj Ahuja, Chairperson of CBSE, in a statement.

The announcement today caps a remarkable week in India that started with New Delhi blocking nearly 60 services developed by Chinese firms over cybersecurity concerns. TikTok, one of the services that has been hit by India’s order, identified Asia’s third-largest economy as its biggest market outside of China.

The service, run by Chinese giant ByteDance, reaches more than 200 million users in India, most of whom live in small towns and cities. TikTok began working with scores of content creators and firms in India last year to populate its short-form video service with educational videos.

TechCrunch

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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