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How safe is being online? Views of parents points towards the unknown

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“The business model is reaching deeper and deeper down the brainstem at a younger and younger age, much like the tobacco companies had to get kids addicted early,” said Tristan Harris, president co-founder of the Center for Humane Technology. — © AFP

In their survey of 2,000 people in the UK, Veriff has uncovered the UK’s thoughts and feelings towards online safety. The survey focuses on parents and the issue of age restrictions, probing the parenteral responsibility versus technology company responsibility issues.

In the latest research from international identity verification provider, there is a relative low awareness about Internet developments. For example, 22 million (41 percent) people say they do not know what the metaverse is. This is a potential worry, particularly for parents for with those who are aware of this next phase in the development of the Internet, 44 percent say they are concerned about how the metaverse could impact their child’s safety online.

As to where responsibility falls, 59 percent of parents believe technology companies are responsible for their children’s protection online. This is a surprising figure, given what might have traditionally been expected in relation to parenteral responsibility. In relation to this, almost three-quarters (73 percent) of parents believe that online identity verification should be a legal requirement for social media platforms.

Remarkably, almost half (45.43 percent) of parents of girls were unaware of age restrictions for social media platforms. Is this something that should rest with the parent to ascertain the content or of the technology firm?

For different social media platforms, the ages that parents would wish to see in place compared with what social media providers permit, is shown in the following table:

  Platform Average age parents would allow their children to use platform Age restriction
YouTube 12.39 13
Roblox 12.36 7
Playstation Network 12.7 18
Xbox Live 12.9 18
Whatsapp 13 16
Twitch 14.1 13
Instagram 14.26 13
Discord 14.03 13
TikTok 14.09 13
Snapchat 14.27 13
Facebook 14.35 13
Reddit 14.63 13
Twitter 14.74 13

The study revealed that parents felt that the average age for using YouTube and gaming sites such as the Playstation Network and Xbox Live should be, on average, 12-years-old. However, the age restriction is 18 – though it can be accessed at a younger age with parental consent. In contrast, most parents found that sites such as Twitter would be acceptable at 14.

The findings point to 46 percent of parents being unaware of such platforms’ age restrictions.

Overall, 80 percent of parents are worried about their child’s online safety and most parents would prefer children to be over 14 before using social media platforms – a year older than the age requirement. It is uncertain why parents are not putting in place measures to ensure this age requirement is met.

Another finding of interest is that what would equate to six million U.K. citizens (should the survey results be representative and extrapolatable) have admitted to having lied about their identity online. For example, 9 percent of respondents admitted to having pretended to be someone else online.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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