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Threat of inauguration violence casts a long shadow over social media

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As the U.S. heads into one of the most perilous phases of American democracy since the Civil War, social media companies are scrambling to shore up their patchwork defenses for a moment they appear to have believed would never come.

Most major platforms pulled the emergency break last week, deplatforming the president of the United States and enforcing suddenly robust rules against conspiracies, violent threats and undercurrents of armed insurrection, all of which proliferated on those services for years. But within a week’s time, Amazon, Facebook, Twitter, Apple and Google had all made historic decisions in the name of national stability — and appearances. Snapchat, TikTok, Reddit and even Pinterest took their own actions to prevent a terror plot from being hatched on their platforms.

Now, we’re in the waiting phase. More than a week after a deadly pro-Trump riot invaded the iconic seat of the U.S. legislature, the internet still feels like it’s holding its breath, a now heavily-fortified inauguration ceremony looming ahead.

(Photo by SAUL LOEB/AFP via Getty Images)

What’s still out there

On the largest social network of all, images hyping follow-up events continued to circulate mid this week. One digital Facebook flyer promoted an “armed march on Capitol Hill and all state Capitols,” pushing the dangerous and false conspiracy that the 2020 presidential election was stolen.

Facebook says that it’s working to identify flyers calling for “Stop the Steal” adjacent events using digital fingerprinting, the same process it uses to remove terrorist content from ISIS and Al Qaeda. The company noted that it has seen flyers calling for events on January 17 across the country, January 18 in Virginia and inauguration day in D.C.

At least some of Facebook’s new efforts are working: one popular flyer TechCrunch observed on the platform was removed from some users’ feeds this week. A number of “Stop the Steal” groups we’d observed over the last month also unceremoniously blinked offline early this week following more forceful action from the company. Still, given the writing on the wall, many groups had plenty of time to tweak their names by a few words or point followers elsewhere to organize.

With only days until the presidential transition, acronym-heavy screeds promoting QAnon, an increasingly mainstream collection of outrageous pro-Trump government conspiracy theories, also remain easy to find. On one page with 2,500 followers, a QAnon believer pushed the debunked claim that anti-fascists executed the attack on the Capitol, claiming “January 6 was a trap.”

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QAnon sign

(Photo by Win McNamee/Getty Images)

On a different QAnon group, an ominous post from an admin issued Congress a warning: “We have found a way to end this travesty! YOUR DAYS ARE NUMBERED!” The elaborate conspiracy’s followers were well represented at the deadly riot at the Capitol, as the many giant “Q” signs and esoteric t-shirt slogans made clear.

In a statement to TechCrunch about the state of extremism on the platform, Facebook says it is coordinating with terrorism experts as well as law enforcement “to prevent direct threats to public safety.” The company also noted that it works with partners to stay aware of violent content taking root on other platforms.

Facebook’s efforts are late and uneven, but they’re also more than the company has done to date. Measures from big social networks coupled with the absence of far-right social networks like Parler and Gab have left Trump’s most ardent supporters once again swearing off Silicon Valley and fanning out for an alternative.

Social media migration

Private messaging apps Telegram and Signal are both seeing an influx of users this week, but they offer something quite different from a Facebook or Twitter-like experience. Some expert social network observers see the recent migration as seasonal rather than permanent.

“The spike in usage of messaging platforms like Telegram and Signal will be temporary,” Yonder CEO Jonathon Morgan told TechCrunch. “Most users will either settle on platforms with a social experience, like Gab, MeWe, or Parler, if it returns, or will migrate back to Twitter and Facebook.”

That company uses AI to track how social groups connect online and what they talk about — violent conspiracies included. Morgan believes that propaganda-spreading “performative internet warriors” make a lot of noise online, but a performance doesn’t work without an audience. Others may quietly pose a more serious threat.

“The different types of engagement we saw during the assault on the Capitol mirror how these groups have fragmented online,” Morgan said. “We saw a large mob who was there to cheer on the extremists but didn’t enter the Capitol, performative internet warriors taking selfies, and paramilitaries carrying flex cuffs (mislabeled as “zip ties” in a lot of social conversation), presumably ready to take hostages.

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“Most users (the mob) will be back on Parler if it returns, and in the meantime, they are moving to other apps that mimic the social experience of Twitter and Facebook, like MeWe.”

Still, Morgan says that research shows “deplatforming” extremists and conspiracy-spreaders is an effective strategy and efforts by “tech companies from Airbnb to AWS” will reduce the chances of violence in the coming days.

Cleaning up platforms can help turn the masses away from dangerous views, he explained, but the same efforts might further galvanize people with an existing intense commitment to those beliefs. With the winds shifting, already heterogeneous groups will be scattered too, making their efforts desperate and less predictable.

Deplatforming works, with risks

Jonathan Greenblatt, CEO of the Anti-Defamation League, told TechCrunch that social media companies still need to do much more to prepare for inauguration week. “We saw platforms fall short in their response to the Capitol insurrection,” Greenblatt said.

He cautioned that while many changes are necessary, we should be ready for online extremism to evolve into a more fractured ecosystem. Echo chambers may become smaller and louder, even as the threat of “large scale” coordinated action diminishes.

“The fracturing has also likely pushed people to start communicating with each other via encrypted apps and other private means, strengthening the connections between those in the chat and providing a space where people feel safe openly expressing violent thoughts, organizing future events, and potentially plotting future violence,” Greenblatt said.

By their own standards, social media companies have taken extraordinary measures in the U.S. in the last two weeks. But social networks have a long history of facilitating violence abroad, even as attention turns to political violence in America.

Greenblatt repeated calls for companies to hire more human moderators, a suggestion often made by experts focused on extremism. He believes social media could still take other precautions for inauguration week, like introducing a delay into livestreams or disabling them altogether, bolstering rapid response teams and suspending more accounts temporarily rather than focusing on content takedowns and handing out “strikes.”

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“Platforms have provided little-to-nothing in the way of transparency about learnings from last week’s violent attack in the Capitol,” Greenblatt said.

“We know the bare minimum of what they ought to be doing and what they are capable of doing. If these platforms actually provided transparency and insights, we could offer additional—and potentially significantly stronger—suggestions.”

TechCrunch

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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