Twitter today is introducing a revamped version of its website, which the company says will make the site more accessible, less cluttered and easier to use. Among the changes, which are also rolling out to iOS and Android, is the implementation of Twitter’s new font, “Chirp,” and changes to various elements that will make them more high-contrast, among other things. Soon, Twitter will roll out new color palettes as well.
Chirp was first introduced in January as Twitter’s first proprietary typeface. In the past, the company had relied on fonts like SF Pro, Roboto and Helvetica Neue for its brand. The goal with Chirp — beyond giving Twitter its own form of visual expression — was to offer a typeface that’s sharp and legible for everyday use, but also one that would allow for more personality, including when put into motion or used for brand advertising.
At the time of its debut, however, Twitter had not yet committed to making Chirp the typeface for its wider product, though the creative director for Twitter’s global brand, Derrit DeRouen, said it was his “personal desire” to do so.
Today, Twitter is making Chirp a core part of the new Twitter website, as well as iOS and Android devices, including mobile web.
It’s also making all Western-language text align left, which the company says will make it easier to read as you scroll. (Non-Western text is unchanged.)
The colors on Twitter.com have been updated to be more high-contrast, too, as have the buttons. One notable change is that there’s a lot less of Twitter’s blue on the site. For example, the tweets and the navigation have now shifted to black when using the default Twitter theme with the white background. And the changes to buttons — like Twitter’s “Follow” buttons, for instance — are aimed at making the most important actions stand out, notes Twitter.
These tweaks may seem minor for now, but they could become more important as Twitter rolls out its expanded feature set — like the Super Follow and other features — as they give the company a way to emphasize particular actions it wanted the user to take.
The redesign has removed some of the visual clutter on the screen, too, like what Twitter refers to as “unnecessary divider lines.” There are fewer gray backgrounds, as well as increased space to make text easier to read.
The changes prepare Twitter to make room for a different type of online experience that goes beyond just sharing text-based posts with the occasional photo or other media attached.
With Super Follow, Twitter is aiming to bring more creators onto the platform, and the company is also rolling out e-commerce shopping features, a subscription service for power users, live audio with Spaces, redesigned bookmark collections and more.
But adding features could lead to a more confusing experience, particularly for newcomers, as the new options could begin to crowd the screen. That’s why it makes sense that Twitter is redesigning its website now. However, whether Twitter users will appreciate the update remains to be seen.
The company says today’s changes are just the start of more visual updates to come, though it didn’t hint at what those future tweaks may include. It only noted that it would roll out more color palettes “soon.” This update will be about closely aligning palettes with Twitter’s updated brand look, we’re told.
Updated 8/11/21, 4:30 PM ET to clarify changes extend to mobile and better explain plans for color palettes.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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