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YouTube Tests New Product Tags for Shorts, Expands Music Options for Shorts Clips

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YouTube Tests New Product Tags for Shorts, Expands Music Options for Shorts Clips

YouTube’s launching another monetization option for Shorts, with a new experiment that will see some creators able to tag products for purchase within their Shorts clips.

As reported by The Financial Times, YouTube has begun a new pilot program with selected creators in the US, which will see product tags displayed within Shorts, with viewers in the US, India, Brazil, Canada and Australia able to see the tags and shop directly in the app.

As per FT:

[YouTube’s] currently piloting its ‘affiliate marketing’ scheme – paying commission to creators that sell products – with a select number of US-based creators. YouTube, the merchant, and the creator all take an undisclosed cut of the sale.”

That could provide a key lifeline for Shorts creators, and another key element in YouTube’s favor, as the battle for creative talent heats up in the space.

The challenge with short-form video is that you can’t just insert pre and mid-roll ads, like you would on longer content, which makes direct monetization difficult. YouTube has already announced a new ad program, which will see ads displayed in-between Shorts, with a percentage of all revenue generated split with creators based on Shorts performance.

But direct monetization, via product listings, could be a more lucrative and direct means to allocate funds to creators in the app, which could make Shorts a more appealing option for those looking to make money from their clips.

TikTok is also developing its own in-stream commerce options, with live-stream commerce a specific focus. TikTok has already seen great success with the integration of commerce in Douyin, the Chinese version of the app, which is why it sees buying links as a key path forward for its app.

TikTok also already has its own version of product tagging options for its video clips.

Whether YouTube’s new product tags look similar to this is unclear, but as noted, it’s another step in YouTube’s development of enhanced monetization pathways for short-form creators in the app.

In other Shorts news, YouTube will also now enable Shorts creators to include more than 15-seconds of popular tracks in their Shorts clips.

YouTube Shorts music

Creators: You’ve been asking for the ability to use more than 15 seconds of audio in your Shorts, and now you can! You’ll be able to use 30s-60s of music for most tracks and up to 60s of original audio from eligible Shorts and VODs.”

That will provide more capacity to use music in the app, which will help boost music promotion, while also fueling new creative trends.

The audio picker will display how much audio you can use from each music track or video (15s, 30s, or 60s) and you’ll need change your video recording duration to 60s to use more than 15s of audio.”

YouTube says that the new, longer music clips option is being rolled out to users from today.

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New Guide Highlights Key Considerations for Effective TikTok Ads

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New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?

This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.

You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.

The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.

CreatorIQ’s five key TikTok marketing notes are:

  • Grab attention from the start
  • Foster a personal connection
  • Show your product in action
  • Use high-impact creative elements
  • Close with a clear call to action

For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:

Tips on TikTok-specific trends and tools:

CreatorIQ TikTok Ads Report

As well as case study examples to underline each point:

CreatorIQ TikTok Ads Report

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.

As per CreatorIQ:

The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.

So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

CreatorIQ TikTok Ads Report

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.

Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.

You can download CreatorIQ’s full TikTok marketing report here.

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Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

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Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?

This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.

Based on its research, the Adobe team has established four creative trends that are worthy of note:

  • Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
  • Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
  • Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
  • The New Nostalgia – Contemporary interpretations of vintage styles

Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.

There are handy notes and insights for each, which help to illustrate how to use them in your process.

Adobe 2024 Creative Trends Report

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

Adobe 2024 Creative Trends Report

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.

Either way, some additional, data-backed considerations, which could be helpful in your process.

You can download Adobe’s “2024 Creative Trends Report” here.

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Elon Musk’s X and Amazon discuss potential collaboration

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Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …

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