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Zuckerberg Showcases Advanced VR Headsets, as Part of Continued Showcase of His Metaverse Vision

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Zuckerberg Showcases Advanced VR Headsets, as Part of Continued Showcase of His Metaverse Vision

As it looks towards the future of digital connection, Meta is developing various tools to help facilitate that process, which includes a major focus on VR development, and making VR a more immersive, realistic, responsive experience, that people can use for anything that they desire.

But we’re not there yet. At present, the current VR experience is pretty amazing, in terms of functional, untethered headsets, but the actual in-world elements are still a way off from where Meta wants them to be, with the blocky, legless graphic experience being more of a framework for the next stage.

Which is where Meta is focused, and today, Meta CEO Mark Zuckerberg has offered a glimpse of what’s coming, with an overview of various VR units and experiments that Meta is working on to facilitate the next stage.

As explained by Zuckerberg, the various headsets have been built to focus on specific elements of VR development, including retinal resolution for enhanced visual experiences, focal depth, which enables you to focus on different objects on screen, and high dynamic range for optimal color realism in VR spaces.

The challenge then is to incorporate all of these elements into a single VR unit, which Zuckerberg says they have done with ‘Holocake II’, which is a working prototype for its most advanced, holographic VR unit.

Meta 'Holocake II' VR unit

Which is not available to consumers as yet, and won’t be for some time, if ever – but the various experiments provide some perspective on how Meta’s looking to solve the key challenges of VR, with a view to it becoming the portal to its advanced metaverse experience.

Zuckerberg’s showcase is the latest in Meta’s new push to provide more perspective on the future, and what people will be able to do within its advanced, idealistic VR worlds.

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Over the past month, Meta has been releasing new glimpses into the future of VR, which comes amid concerns that Meta’s high spending on development, and slowly shrinking ad revenue, could become problematic for the company at some stage.

As we noted recently, in some ways, it seems like Meta may have gone too early with its metaverse push, as we’re still so far away from a functional metaverse experience being a reality, but at the same time, given that it’s investing billions into its VR development, Meta needed to provide some indication of its eventual product roadmap, in order to appease investors and the broader market.

Whether that comes to fruition is another question. Sure, the metaverse looks amazing, and it very well may be the future of connection for the next generation of consumers. But there are no guarantees, and as Meta tries to chase TikTok, and recoup losses as a result of Apple’s privacy permissions update, there is a risk that, if the metaverse fails to catch on, it could end up hurting the company’s long term growth ambitions.

Of course, no one’s betting against Zuck, and clearly, modern gaming and interaction trends do point to in-world social engagement being the future, in some form. But it’s hard, right now, to bridge the gap between the current VR experience – which is fairly clunky and nauseating for any length of time – and Meta’s imagined immersive worlds, where everything and anything will be possible, all of the time.

It seems likely that’s where things are headed, but there are many stepping stones in between, which is what Meta is now trying to explain to consumers, and the market, as it progresses towards its next stage.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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