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Marketing is a creative field that involves things like crafting clever social media content, writing compelling copy, designing eye-catching infographics, and more.
However, marketing also requires organizational skills. That’s where having a robust marketing calendar comes in handy.
Calendars help you keep track of everything your marketing team is producing and publishing. In order to be useful, a marketing calendar needs to contain several key pieces of information.
We’ll teach you everything you need to know about these calendars to help you make the most of them, including:
- What Is a Marketing Calendar?
- Why Do You Need a Marketing Calendar?
- What Should Be Included In a Marketing Calendar?
- What to Look For When Comparing Marketing Calendars
- Marketing Calendar Templates
What Is a Marketing Calendar?
A marketing calendar is a calendar that helps you plan and execute your brand’s marketing strategy. A practical calendar displays both campaign overviews and more detailed information about projects, such as who is responsible for them, what progress has been made, and when tasks will be completed.
Your team should use an overarching calendar to display all of its initiatives, as well as granular calendars for specific campaigns or media, like a marknadsföring i sociala medier calendar, advertising calendar, or redaktionell kalender for your content marketing activities.
Shared digital calendars are more useful than paper or whiteboard calendars because they allow for greater visibility and collaboration. Although you can build a calendar in a spreadsheet, it’s best to find a solution that integrates with the rest of your marketing tools to streamline processes.
Why Do You Need a Marketing Calendar?
A marketing calendar can help your team increase accountability, alignment, and visibility, meet goals, prevent overlapping efforts, and stay on budget.
Increased Accountability
A calendar is an essential project management tool that helps you execute your marketing plan and meet deadlines. When you know when a LinkedIn post will go up or who needs to provide approvals for a newsletter, your team can go ahead and just do the work.
Meeting Goals
When you follow through with your plans, you can meet your marketing goals more easily. A calendar helps you stay on target so that no task gets left behind.
Increased Alignment
A calendar can keep your team aligned on projects that are planned and in progress. When everyone knows who is working on what, you can manage expectations and bandwidth more easily.
Avoid Overlapping Efforts
Calendars help your team avoid an overlap in efforts. A social media calendar, for example, can help prevent accidental double posts from team members who work on different campaigns but manage the same accounts.
Increased Visibility
Calendars can also give external stakeholders insight into the inner workings of your team. Your calendar should serve as a single source of truth to ensure clients, bosses, and investors are in the know about upcoming and in-progress projects.
Staying on Budget
When you’re aware of everything that’s going on within your team, you can better control your marketing budget. That includes managing your freelance budget, understanding your entire team’s bandwidth, and knowing when you need and have the resources to add people to your team.
What Should Be Included In a Marketing Calendar?
Using Different Types of Marketing Calendars
Your team doesn’t need to work off of just one marketing calendar. In fact, it’s best to have a comprehensive calendar that lets you quickly see which blog posts are in the works and what ad creative is going live at any time, and several content-specific calendars to help the team members assigned to these projects stay focused.
So, in addition to a main timeline, you may also want to consider creating calendars for each of your marketing channels, including a(n):
- Content marketing calendar for organizing blog posts, reports, whitepapers, web pages, and more.
- Social media calendar that keeps your social media campaigns organized by showing what is being published to which channels and when.
- Email marketing calendar for planning your newsletter publication schedule.
- Advertising campaign calendar that shows when you’re running digital, print, radio, and out-of-home ads.
- Events and partnerships calendar for organizing webinars, conferences, influencer campaigns, and more.
Let’s take a deeper dive into three major types of marketing calendars you may want to use:
1. Marketing Plan Calendar
This is the mother of all planning calendars, from a marketing perspective. This will include everything in your marketing plan.
Your marketing plan calendar moves beyond just content creation. It also includes project timelines, major milestones, and expected dates of completion for the campaign in general.
This is the resource your team members will look at when they need to remember any dates involved in your marketing plan, be those content or task-related.
2. Editorial Calendar
En redaktionell kalender is a calendar you’ll use to organize all of your content thematically throughout the duration of your campaign. This is where you’ll include themes, topics, and dates for various content types as well as other important dates to remember during the campaign.
Here’s an example: let’s say you’re a flower shop planning your editorial calendar for the year. You may want to highlight dates such as Christmas or Mother’s Day (high volume periods) as particularly important time frames in your content planning approach.
3. Social Media Calendar
An editorial calendar encompasses all your content, whereas a social media calendar only captures your social media platforms. This content may be a part of your editorial calendar, but only social content will be included in your social media calendar.
This is particularly helpful if you have a robust, multi-channel sociala media presence. If you’re active on several channels, having a calendar strictly for your social media marketing efforts will prove invaluable.
Essential Elements of Marketing Calendars
In order for these different types of marketing calendars to work together (and work for you), each calendar should include:
- A high-level overview of projects. Color coding helps you visualize what is happening when.
- Deadlines, including not just final due dates, but also intermediary milestones that help keep the project moving along.
- Who is involved in the project. When you use a sophisticated calendar tool like Welcome’s, you can easily tag all parties involved so that they automatically know when it’s their turn to take action.
- Project details, like a brief, resources, and assets that should be used. All of these details can be difficult to fit into a calendar built through Microsoft Excel or a Google Calendar. But with a calendar tool built for marketers, all of this information can fit seamlessly into your timeline.
These features and organizational tactics help your team stay on track of marketing campaigns and facilitate your workflow.
What to Look For When Comparing Marketing Calendars
There are lots of marketing calendar solutions out there. While creating something in Google Sheets or Docs can help get the job done, a more sophisticated tool can help empower your team’s best work and increase efficiency.
When comparing tools, look for one that:
- Lets you do more than just see projects and deadlines. The best calendars facilitate projects by letting you add briefs, share resources, and upload assets.
- Streamlines collaboration. You should be able to easily add both internal and external stakeholders, like freelancers and clients, to projects in the calendar.
- Promotes visibility. Stakeholders should easily be able to access the calendar to understand what’s going on at any given time.
- Helps you stay on target. Look for progress tracking features that make it clear what’s been done and what’s left to do on a project. Your calendar should be part timeline, part checklist.
- Lets you customize as much as possible. You should be able to customize views, filters, calendars, colors, and more so that your calendar works for you, instead of the other way around. Bonus points if you can save these customizations for easier use next time.
- Lets you toggle views. Since what works for one member of your team may not work as well for another team member, it’s important to look for a calendar that offers various layouts, such as traditional calendar, timeline, and Gantt views.
- Makes it easy to sort through projects. Look for advanced filtering tools that help you find in-progress and planned campaigns in a breeze.
- Plays well with your other marketing tools. Just like your team works with other departments at your company, your calendar should integrate with the other tools in your tech stack.
- Helps you grow. Your calendar should be more than just a calendar. It should help your marketing team do its best work by offering other capabilities, such as a place to brainstorm and draft different types of content, tools for leaving feedback on a podcast, or the ability to track KPIs and metrics.
Don’t settle for a calendar that doesn’t come with these capabilities.
Marketing Calendar Templates
What Makes A Good Content Calendar Template
There’s a thin difference between a good calendar template and a great marketing calendar.
That said, marketers who document their strategies are 313% more likely to succeed.
An editorial calendar is the logical foundation of your content strategy. That’s why you need an effective content calendar.
Some of its qualities include:
- Customer-Centricity in an Editorial Calendar
- A Calendar Template That Is Goal Defined
- A Calendar That Qualifies and Categorizes Leads
- Research and Metrics in a Content Calendar
- Capacity Planning Goes A Long Way
Customer-Centricity in an Editorial Calendar
What was the reason behind that decision to have social media posts each Friday, or similarly the sending of emails each morning?
It could be because your team members are burnt out, your customers show more social media engagement on weekends, or that you just like posting on Fridays?
An effective editorial calendar should always have the customer at the center. If you’re posting on Fridays, it should be because the customer is more active on Fridays.
Instances in the calendar should use metrics to discover:
- When the customers are more active for a particular medium
- Seasons and holidays when the prospect favors a specific medium
- Feedback on the pieces of content the audience likes
A Calendar Template That Is Goal Defined
Goal definition is one of the most crucial aspects of an effective marketing strategy.
What are your marketing efforts set to achieve? It could be:
For lead generation, a marketing campaign calendar will mostly lean on blogs and email marketing. For thought leadership, on the other hand, long-form content such as white papers should have more prominence.
An occasional podcast on the content marketing strategy will be great for building a knowledge base, brand loyalty, and customer retention.
A Calendar That Qualifies and Categorizes Leads
One thing we can all agree on is that all leads and prospects are not the same. That said, the journey of conversion should reflect on your content calendar since the development of leads is not linear but an arc.
Your content marketing strategy should map out the top-funnel lead, middle funnel, and bottom-funnel lead. Always see to it that:
- Content creation is at all levels of lead qualification
- The start of your marketing campaign should leverage top-funnel marketing strategies
- The types of content should become more intensive as the marketing strategy progresses
- Content should not leave out loyal and existing customers
Research and Metrics in a Content Calendar
Content ideas and planning should happen in the context of a lot of research and metrics. There should be a statistic or metric behind each instance in your content calendar.
While creating your integrated marketing calendar, ensure to:
- Leverage feedback on already existing blogs
- Get guiding statistics from Google Analytics
- Perform a content audit
Capacity Planning Goes A Long Way
Your content calendar should also consider the amount of workload your team members can handle at a time.
To streamline workflows, it should also equally distribute tasks across teams, departments, and stakeholders to ensure that no single person is overburdened by the work.
The following welcome tools come in handy:
- Progress tracking
- Time management
- Productivity management
That’s A Lot Of Trouble: Why Go Through It All In The First Place?
Well, why spend time on a marketing calendar template?
Marketers have better things to do on Fridays, beer included. Excel spreadsheets are also cheap, and your marketing is probably doing fine.
Benefits of content calendars include:
- To Effect Your Marketing Strategy
- Creating Your Marketing Crystal Ball
- Empowering Your Marketing Teams
1. To Effect Your Marketing Strategy
Though many marketers may not admit it initially, content marketing is hard. Subsequently, many large and small businesses run on almost ineffective marketing strategies.
Social media posts go unnoticed, public relations are in dire straits, and email campaigns are a disaster where prospects unsubscribe unceremoniously.
This is often due to the lack of a plan in marketing activities, something a content marketing template is here to fix.
2. Creating Your Marketing Crystal Ball
A well-documented marketing plan will enable you to strategize on tomorrow’s marketing today. No shocks and surprises again.
You don’t want a situation where it’s the 4th of July, when prospects always respond best to your marketing efforts, but you already spent your budget on other marketing activities.
3. Empowering Your Marketing Teams
Show me your marketing team, and I’ll tell you how successful your marketing strategy is. Is your team running around with ancient and outdated marketing tools?
Do they use sticky notes and spreadsheets with no plan whatsoever while missing due dates and deadlines?
If so, then, Houston, we have more than a problem.
A marketing calendar template empowers your marketing team. It takes their productivity and marketing efforts and puts it to the best use.
Eventually, you end up with:
- Happier
- Motivated
- More productive team members.
What a Social Media Calendar Template Looks Like
As noted above, your social media calendar will look slightly different from an editorial calendar or even your marketing plan calendar. It only covers your social assets.
A typical social media calendar will contain the following information:
- Length of the social media campaign
- Frequency of posts
- Platforms you plan to use
Here’s how a hypothetical week of social content may look:
- Monday: 2 tweets, 1 Facebook post, 1 blog on LinkedIn
- Tuesday: 2 tweets, 1 Facebook post, 1 Instagram post and story
- Wednesday: 2 tweets, 1 Facebook Post, 1 blog on LinkedIn
- Thursday: 2 tweets, 1 Facebook post, 1 Instagram post and story
- Friday: 2 tweets, 1 Facebook Post, 1 blog on LinkedIn
Note: these aren’t necessarily best practices for the number of posts or which platforms to use. This is just an example to show you how your calendar may look after you’ve selected the social networks you’d like to use.
A Marketing Calendar Template that Supports Winning Marketing Campaigns
So what will a successful marketing calendar template look like? Some of the basics include clearly listing the campaign the calendar belongs to as well as the responsible team members for each task/content format.
Your calendar should match the length of the campaign. In other words, don’t include months/weeks falling outside the campaign’s range – that’s useless data your team doesn’t need.
When it comes to the actual calendar part of the template, here are some of the features you’ll want to include:
- An overview of all major campaign-related tasks and associated deadlines
- The schedule for all content marketing posts
- The schedule for all of your social media posts
- The schedule for all your email marketing efforts
Different members of your team may be responsible for each aspect of your marketing plan. Still, it’s good to have all this information in one place.
View your marketing plan as an ecosystem, with all parts interrelated. Your calendar enables your team members to understand how these pieces will function together and when they will occur. That way, there’s less confusion and clutter.
Creating the Ultimate Editorial Calendar Template
There is no perfect way to create an editorial calendar. However, the following steps are a constant in almost all effective calendar templates:
- Choose A Content Marketing Calendar Tool
- Perform Some Role Definition In Your Content Calendar
- Single Out Your Social Media Target Audience
- Content Ideation For Your Content Marketing
- Choose Your KPIs and Metrics
- Come Up With A Publishing Schedule For Your Marketing Plan
- Calendarize Your Publishing Schedule
1. Choose A Content Marketing Calendar Tool
Before you begin, you have to choose a content marketing calendar tool. Some marketing management software like Welcome offer free marketing calendar templates that you can customize to your functionality.
However, for a simple and non-complex marketing plan, you can use free tools like:
- Google Kalkylark
- Microsoft Excel templates
- Free download marketing templates
2. Perform Some Role Definition In Your Content Calendar
Role definition goes a long way to streamline the workflows in your marketing campaign. This is something that should spill even into your content calendar.
In so doing, each instance of your marketing template should answer the question “by who?” Ensure to:
- Assign roles such as head of email marketing and head of social media
- Assign a team leader to each team
- Assign each task to a team member
- Assign different pieces of content to content creators
- Cluster social media platforms and put someone in charge
3. Single Out Your Social Media Target Audience
Now that all stakeholders have defined roles, what’s left is to define your audiences. Remember, you can attract different audiences for different marketing channels.
Your elderly prospects are not likely to be on Instagram. Similarly, your teenage leads are probably now discovering LinkedIn.
Customers like relevant and personalized content. That’s why vague and non-personalized content has 88% lower response rates than personalized content. For successful content mapping, ensure you have:
- A target audience for each social media platform
- Buyer personas for an effective marketing strategy
- A separate tab for email marketing target audiences
4. Content Ideation For Your Content Marketing
After defining your target audience, what your content calendar template needs is content ideas. At this stage, your stakeholders not only brainstorm the content creation and ideation but also:
- The marketing channels for the content, i.e., social media and email marketing
- The types of content, i.e., blogs, podcasts, email
- The social media platforms for each type of content
With this vision in mind, a marketing team can then go ahead and plan current and future content for their marketing strategy. Ensure to:
- Brainstorm on keywords for search engine optimization
- Come up with topics that are relevant to the target audience
- Ensure to have a healthy balance between recent news and evergreen content
5. Choose Your KPIs and Metrics
What good is a marketing plan if you can’t tell whether it’s working? This is where the key performance indicators (KPIs) come in.
These are metrics that help you measure your marketing campaign’s progress and discover whether your marketing efforts are paying off. Key marketing metrics include ROI, SEO, engagement, and time on site, among others. Ensure to:
- Leverage progress tracking tools on platforms like Welcome
- Utilize free analytics tools such as Google Analytics
- Perform content audits every once in a while
6. Come Up With A Publishing Schedule For Your Marketing Plan
With all that as a foundation, what’s left and probably the most crucial is scheduling. This is determining when to disseminate the content to your target audience.
Remember, content creation is nothing without timely content distribution. To achieve your marketing goals, you have to ensure:
- You appreciate seasonality (engagement spikes) in your marketing schedule
- Your publishing schedule is at the prospect’s convenience
- Your social media marketing can be automated
- Your publishing schedule respects special marketing days for your small business
7. Calendarize Your Publishing Schedule
With the wealth of insight and information, the second last step before content creation is filing your content marketing template. If it was a social media calendar, fill it with the social media content relevant to your marketing plan.
Using Welcome’s Marketing Calendar Template
Looking for a calendar template? Look no further than Welcome.
Our marketing orchestration platform comes with a calendar that has all of the must-have features listed above. The best part is, you can access our calendar template with a free Welcome account.
Here’s how to use Welcome’s marketing calendar feature:
- Head to the “Plan” tab on the left side of your dashboard.
- To add a new project to the calendar, click on the purple plus sign on the top right corner. You can create a new campaign, event, task, work request, or pitch request.
- Depending on what type of project you want to create, you’ll need to provide different information. For example, to create a blog post, you’ll need to enter a tentative title, a brief, a start date, a deadline, links to media assets, and attachments (if needed), and then assign the blog post to a team member.
- Once you fill your calendar with projects, you can toggle between various views: list, calendar, timeline, and board. You can even create and save custom views for custom calendars, such as a social media calendar or editorial calendar.
- You can even sort the calendar using various filters, such as by assignees, campaigns, important dates, status, and more.
- While you can tag external stakeholders on your calendar in Welcome, you can also easily export your calendar as a PDF or CSV to use off the platform.
Welcome’s calendar has all the features you need to keep campaigns moving along seamlessly.
A Marketing Calendar Should Empower Your Team’s Best Work
At the end of the day, a calendar shouldn’t be the focus of your work. It should be a helpful resource and project management tool that sits in the background and empowers you to do your best work.
Welcome’s all-in-one marketing orchestration platform has all the tools you need to plan, execute, and measure the success of your marketing efforts.
Sign up for a free trial i dag.
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5 Steps To Better Brainstorming That Works
Re:Think Innovation author Carla Johnson warns content marketers about brainstorming without doing anything to prime the work.
Omitting the critical preparation step, she says, prevents fresh inspiration. It can also lead to ideas that lack the proper audience focus, don’t align with your content strategy, and fall outside execution capabilities.
To help marketers avoid that trap, Carla developed an approach to generating valuable, viable innovation ideas. She calls it the Perpetual Innovation Process (PIP).
PIP shifts your team from their legacy thought patterns to surface novel ideas and manifests them into actionable marketing. It also builds a path around the pitfalls of traditional brainstorming.
Shift your #content team from legacy thought patterns to surface novel ideas and actionable marketing, says @joderama via @CMIContent. Klicka för att tweeta
Here’s what the process involves and how you can use it to bring more exciting, innovative ideas to market.
Follow the Perpetual Innovation Process
Think of a marketing challenge for which you need an innovative solution. For example, you may struggle to think of a unique theme for a new brand podcast or create an event that advances your thought leadership.
Carla details each step in Re:Think Innovation, but with her permission, I’ve summarized the key points:
Set the stage
You need to know where you hope to arrive. So, before you start the perpetual innovation process, create an objective statement that puts the critical elements into focus.
“Setting an objective creates consensus about the outcome you’re ultimately looking to achieve. It helps you decide what problem you want to solve and how it bubbles up to your goal. It also aligns your team around the work that will need to get done,” Carla says.
Use Carla’s simple template (below) to set that objective. Fill in the blanks to detail why you need ideas, what they’re meant to accomplish for your business, and what constraints you’ll face on the way:
- The intention: “We need ideas to ___.”
- The impact: “So we can ____.”
- The realistic conditions: “With these constraints ____.”
Establish a brainstorming objective: We need ideas to ____, so we can _____, with these constraints _____ via @CarlaJohnson @joderama @CMIContent. Klicka för att tweeta
Carla says constraints are part of the equation to come up with innovative ideas rather than just creative ones. “Anybody could have an amazing idea if they didn’t have to work within constraints like budget and time,” she says.
Setting real-world boundaries pushes a more disciplined form of thinking. “It provides a more cohesive view of your brand, which can spark opportunities to tell bigger, more impactful stories than the ones you initially envisioned,” Carla says.
Seek inspiration and make purposeful connections
Next, set your objective aside (you’ll return to it later) and work through the five steps in Carla’s innovation framework. In the end, not only will you have a stream of actionable ideas, but you can pitch them to secure stakeholder buy-in:
Step 1: Observe. Pay attention to the world around you, using all your senses. For example, you might see children, a ball, a few squirrels, or some trees if you’re outside. If you close your eyes, you might hear music playing faintly somewhere, smell food cooked on a grill, or feel a warm breeze.
You don’t need to ascribe any meaning to your observations or focus on an objective. Simply be mindful of your surroundings and write each detail you notice.
Step 2: Distill. Scrutinize those individual details and discern their meaning in relation to each other. Look for similarities and categorize them into larger groups and patterns. For example, if you group children and a ball, that might bring to mind the idea of play; the sound of music and the smell of the grill could connect to ideas of entertainment or friendship.
Step 3: Relate. See where opportunities might exist to tell a bigger story about your brand. Compare the similarities and differences in the identified patterns and look for ways they might fit into your working world.
Ask yourself: “How might we transplant the ‘essence’ of friendship into our event challenge?” Or, “How might we apply the idea of play to the theme of our podcast?”
Not all patterns will translate but remember: There are no wrong connections, just ones that may not fit your needs. Prioritize the most evident connections to your business for step four.
Step 4: Generate. Solidify those abstract ideas into real possibilities. Take the broad list of how-might-we questions from the previous step and generate as many content ideas as possible for each. Don’t set any limitations. In fact, the wilder and crazier your ideas are, the closer you get to a truly innovative – and executable – idea. Form them as what-if questions, such as “What if we tried to …” or “What if we combine X and Y into …?”
Systematically probe the viability of each one after the ideas stop flowing. Use the constraints from your objective statement to make go or no-go decisions on which to develop. Whittle the go idea list by asking practical questions. For example:
- Does the idea align with the brand’s priorities?
- Is it something the audience needs right now?
- Does the team have the bandwidth and budget to see it through?
- Will implementation require unavailable capabilities or technologies?
- Will other functional teams need to get involved?
Step 5: Pitch. You’ve already done the hard work by the time you reach this step. Carla refers to the pitch as “the journey of an idea, told in the form of a story.” If you can’t pitch the idea so others will understand and embrace it, you’ll never get it off the ground.
If you can’t pitch an idea so others embrace it, you’ll never get it off the ground, says @CarlaJohnson via @joderama @CMIContent. Klicka för att tweeta
Tell the story of your idea, starting with observe (step one) and working the idea through generate (step four). Present that story through the lens of your audience. Think about what matters to them and how your idea will fit into their world as a cultural product.
Formulate three versions of the pitch – 30 seconds, 90 seconds, and five minutes. Practice delivering each one until you are comfortable enough to deliver them to your stakeholders.
Prepare to conquer your innovation challenges
With a systematic process for generating fresh – and properly focused – ideas, your team can rev up your creative output – and ramp up your ability to add real value to your brand’s experience.
Editor’s note: This article originally appeared in CCO.
HANDPLOCKAT RELATERAT INNEHÅLL:
Omslagsbild av Joseph Kalinowski/Content Marketing Institute
MARKNADSFÖRING
Moz Links API: Tryck på varje slutpunkt i Python
The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab.
If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here.
Confused? Be sure to check out my intro to the Moz Links API.
Do global imports
The import statements at the top of a Python program are used to load external resources that are not loaded by default in the Python interpreter. These resources may include libraries or modules that provide additional functionality to the program.
Import statements are usually placed at the top of a program, before any other code is executed. This allows the program to load any necessary resources before they are needed in the program.
Once the resources have been loaded using import statements, they can be used anywhere in the program, not just in the cell where the import statement was written. This allows the program to access the functionality provided by the imported resources throughout its execution.
The libraries here not part of the standard Python library are requests och sqlitedict. You can install the with pip-installationsförfrågningar och pip install sqlitedict in your terminal or a Jupyter cell. If you’re using Anaconda, requests is pre-installed.
import json import requests from headlines import * from pprint import pprint from sqlitedict import SqliteDict as sqldict
Load login values from external file
The code below reads a file named “linksapi.txt” from the “assets” directory, which contains the login credentials, including the access ID and secret key needed to access the Moz API. These credentials are extracted from the file and assigned to two variables named ACCESSID och SECRETKEY. The with statement is used to ensure that the file is properly closed after it’s been read. Create a file whose contents look like this with your credentials manually retreived from moz.com:
ACCESSID: mozscape-1234567890 SECRETKEY: 1234567890abcdef1234567890abcdef
Once the credentials are extracted from the file, they are stored in a tuple named AUTH_TUPLE. This tuple can be used as an argument to the Moz API functions to authenticate and authorize access to the data.
The purpose of this approach is to avoid hard-coding sensitive login credentials directly in the program, which could pose a security risk if the code was shared or published publicly. Instead, the credentials are kept in a separate file that is not included in the repository, and can be easily created and updated as needed. This way, the code can be shared without exposing the credentials to the public.
with open("../assets/linksapi.txt") as fh:
ACCESSID, SECRETKEY = [x.strip().split(" ")[1] for x in fh.readlines()]
AUTH_TUPLE = (ACCESSID, SECRETKEY) # Don't show contents
Configure variables
In this code, there are several configuration variables that are used to set up the API call to the Moz Links API.
The first variable, COMMON_ENDPOINT, is a constant that stores the endpoint URL for the Moz API. The second variable, sub_endpoint, is a string that represents the endpoint subpath for the anchor text data, which will be appended to the COMMON_ENDPOINT URL to form the complete API slutpunkt URL.
The fourth variable, data_dict, is a dictionary that contains the parameters for the API request. In this case, the data_dict specifies the target URL for which we want to retrieve anchor text data, the scope of the data (in this case, page-level), and a limit of 1 result.
Finally, the json_string variable is created by converting the data_dict dictionary into a JSON-formatted string using the json.dumps() function. This string will be used as the request body when making the API call.
These variables are used to configure and parameterize the API request, and can be modified to perform any data_dict request against any Moz Links API sub_endpoint.
COMMON_ENDPOINT = "https://lsapi.seomoz.com/v2/"
sub_endpoint = "anchor_text"
endpoint = COMMON_ENDPOINT + sub_endpoint
data_dict = {"target": "moz.com/blog", "scope": "page", "limit": 1}
json_string = json.dumps(data_dict)
Actually hit the API (ensure success)
In JupyterLab, the last line of a code cell is automatically printed to the output area without requiring an explicit print() statement. The code you provided is using the requests module to send a POST request to a URL url with data in the form of a JSON string json_string. The authentication details are passed using the AUTH_TUPLE variable.
After sending the request, the response object r is printed using the print() statement. This will print the HTTP status code, such as 200 for success, 404 for not found, etc., along with the response headers.
Finally, the .json() method is called on the response object svar to parse the response data as JSON and return it as a Python dictionary. This dictionary can be assigned to a variable, used for further processing, or simply printed to the output area without requiring an explicit print() statement due to JupyterLab’s automatic printing behavior for the last line of a code cell.
response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE) pprint(response.json())
Outputs:
{'next_token': 'JYkQVg4s9ak8iRBWDiz1qTyguYswnj035nqjRF0IbW96IGJsb2e58hGzcmSomw==',
'results': [{'anchor_text': 'moz',
'external_pages': 7183,
'external_root_domains': 2038}]}
List Sub-endpoints
This code defines a list of different sub-endpoints that can be appended to a common URL prefix to make different API endpoints. An API endpoint is a URL where an API can be accessed by clients. It is a point of entry to the application that acts as a gatekeeper between the client and the server. Each endpoint is identified by a unique URL, which can be used to interact with the API.
In this code, the list of sub-endpoints is defined in the sub_endpoints variable, and each endpoint is represented as a string. The for loop iterates over the list, prints the index number and name of each sub-endpoint using the print function, and increments the index by 1. The enumerate function is used to generate a sequence of pairs consisting of an index and a value from the list.
This code is useful for exploring the available endpoints for a particular API and for selecting the endpoint that corresponds to the desired functionality. By changing the sub-endpoint in the URL, clients can access different resources or perform different operations on the server.
sub_endpoints = [
"anchor_text",
"final_redirect",
"global_top_pages",
"global_top_root_domains",
"index_metadata",
"link_intersect",
"link_status",
"linking_root_domains",
"links",
"top_pages",
"url_metrics",
"usage_data",
]
for i, sub_endpoint in enumerate(sub_endpoints):
print(i + 1, sub_endpoint)
Outputs:
1 anchor_text 2 final_redirect 3 global_top_pages 4 global_top_root_domains 5 index_metadata 6 link_intersect 7 link_status 8 linking_root_domains 9 links 10 top_pages 11 url_metrics 12 usage_data
Human-friendly labels
This code defines two lists: names och descriptions. The names list contains human-friendly labels for the set of sub-endpoints, while the descriptions list provides a brief description of each endpoint. The two lists are kept in the same order as the points list defined earlier in the code.
By keeping the three lists in the same order, they can be “zipped” together into a single list of tuples using the zip function. This produces a new list where each tuple contains the name, endpoint, and description for a particular API endpoint. This makes it easy to display a user-friendly summary of each API endpoint with its name and description.
De zip function combines the elements of the three lists element-wise, creating a tuple of the first elements from each list, then a tuple of the second elements, and so on. The resulting list of tuples can be iterated over, and each tuple unpacked to access the individual name, endpoint, and description elements for each API endpoint.
names = [
"Anchor Text",
"Final Redirect",
"Global Top Pages",
"Global Top Root Domains",
"Index Metadata",
"Link Intersect",
"Link Status",
"Linking Root Domains",
"Links",
"Top Pages",
"URL Metrics",
"Usage Data",
]
descriptions = [
"Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
"Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
"This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
"This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
"This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
"Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.",
"Use this endpoint to get information about links from many sources to a single target.",
"Use this endpoint to get linking root domains to a target.",
"Use this endpoint to get links to a target.",
"This endpoint returns top pages on a target domain.",
"Use this endpoint to get metrics about one or more urls.",
"This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.",
]
# Simple zipping example
list(zip(names, sub_endpoints, descriptions))
Outputs:
[('Anchor Text',
'anchor_text',
'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
('Final Redirect',
'final_redirect',
'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
('Global Top Pages',
'global_top_pages',
'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
('Global Top Root Domains',
'global_top_root_domains',
'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
('Index Metadata',
'index_metadata',
'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
('Link Intersect',
'link_intersect',
"Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets."),
('Link Status',
'link_status',
'Use this endpoint to get information about links from many sources to a single target.'),
('Linking Root Domains',
'linking_root_domains',
'Use this endpoint to get linking root domains to a target.'),
('Links', 'links', 'Use this endpoint to get links to a target.'),
('Top Pages',
'top_pages',
'This endpoint returns top pages on a target domain.'),
('URL Metrics',
'url_metrics',
'Use this endpoint to get metrics about one or more urls.'),
('Usage Data',
'usage_data',
'This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.')]
Show an example request for each endpoint
This is a list of API requests in Python dict format, where each dictionary represents a request to a specific endpoint. Don’t hurt your brain too much trying to read it. Just know that I lifted each example from the original Moz documentation and listed them all here in order as nested Python dicts.
You could call the format is a dict of dicts, where each sub-dictionary corresponds to a specific endpoint, same order as the sub_endpoints, names, och descriptions lists for easy combining. The output of running the below cell is doing that list-combining to document every sub_endpoint.
dict_of_dicts = {
"anchor_text": {"target": "moz.com/blog", "scope": "page", "limit": 5},
"links": {
"target": "moz.com/blog",
"target_scope": "page",
"filter": "external+nofollow",
"limit": 1,
},
"final_redirect": {"page": "seomoz.org/blog"},
"global_top_pages": {"limit": 5},
"global_top_root_domains": {"limit": 5},
"index_metadata": {},
"link_intersect": {
"positive_targets": [
{"target": "latimes.com", "scope": "root_domain"},
{"target": "blog.nytimes.com", "scope": "subdomain"},
],
"negative_targets": [{"target": "moz.com", "scope": "root_domain"}],
"source_scope": "page",
"sort": "source_domain_authority",
"limit": 1,
},
"link_status": {
"target": "moz.com/blog",
"sources": ["twitter.com", "linkedin.com"],
"source_scope": "root_domain",
"target_scope": "page",
},
"linking_root_domains": {
"target": "moz.com/blog",
"target_scope": "page",
"filter": "external",
"sort": "source_domain_authority",
"limit": 5,
},
"top_pages": {"target": "moz.com", "scope": "root_domain", "limit": 5},
"url_metrics": {"targets": ["moz.com", "nytimes.com"]},
"usage_data": {},
}
for i, sub_endpoint in enumerate(sub_endpoints):
h1(f"{i + 1}. {names[i]} ({sub_endpoint})")
print(descriptions[i])
h4("Example request:")
pprint(dict_of_dicts[sub_endpoint])
print()
Outputs:
# 2. Final Redirect (final_redirect)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
Example request:
{'page': 'seomoz.org/blog'}
[...]
Write a function that hits the API
If we’re going to hit an API over and over in mostly the same way, we want to spare ourselves re-typing everything all the time. That’s why we define functions. That’s the def in the below cell. Once that cell is run, the moz() function can be used anywhere in this Notebook. You need only feed it the sub_endpoint you want to use and a Python dict of your request. It will return the API’s response.
def moz(sub_endpoint, data_dict):
"""Hits Moz Links API with specified endpoint and request and returns results."""
json_string = json.dumps(data_dict)
endpoint = COMMON_ENDPOINT + sub_endpoint
# Below, data is a string (flattened JSON) but auth is a 2-position tuple.
response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE)
return response
This does not output anything to the screen. It just defines the function.
Conditionally hit the API
The code uses a Python package calledb which provides a persistent dictionary-like object that can be stored on disk using the SQLite database engine. The with statement in the code sets up a context manager for the SqliteDict object, which automatically handles opening and closing the database connection. The database file is stored at ../dbs/linksapi.db
The code iterates through each sub-endpoint in the sub_endpoints list, and checks if that data has already been retrieved. If it hasn’t, the API is called using the moz() function and the result is saved in the SqliteDict. The db.commit() statement ensures that any changes made to the dictionary during the iteration are saved to the database.
The SqliteDict serves as a local cache to prevent the API from being hit every time the code block is run if the data has already been collected. By using this cache, the code reduces the number of API requests required, which is useful when working with APIs that have quota limits. Congratulations, you’re using a database!
with sqldict("../dbs/linksapi.db") as db:
for sub_endpoint in sub_endpoints:
if sub_endpoint not in db:
print(sub_endpoint)
result = moz(sub_endpoint, dict_of_dicts[sub_endpoint])
db[sub_endpoint] = result
db.commit()
print("API hit and response saved!")
print()
h2("Done")
This does not output anything to the screen. It saves the results of the API-calls to a local database.
Show the locally-stored API responses
This code uses the sqldict context manager to open the SQLite database containing the previously retrieved API data. It then iterates over the keys in the database, which correspond to the endpoints that were previously retrieved.
For each key, the code prints the endpoint name, description, and the data retrieved from the API. The pprint function is used to print the JSON data in a more human-readable format, with indentation and line breaks that make it easier to read.
with sqldict("../dbs/linksapi.db") as db:
for i, key in enumerate(db):
h1(f"{i + 1}. {names[i]} ({key})")
print(descriptions[i])
print()
pprint(db[key].json())
print()
Outputs:
1. Anchor Text (anchor_text)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
{'next_token': 'KIkQVg4s9ak8iRBWDiz1qTyguYswnj035n7bYI0Lc2VvbW96IGJsb2dKBcCodcl47Q==',
'results': [{'anchor_text': 'moz',
'external_pages': 7162,
'external_root_domains': 2026},
{'anchor_text': 'moz blog',
'external_pages': 15525,
'external_root_domains': 1364},
{'anchor_text': 'the moz blog',
'external_pages': 7879,
'external_root_domains': 728},
{'anchor_text': 'seomoz',
'external_pages': 17741,
'external_root_domains': 654},
{'anchor_text': 'https://moz.com/blog',
'external_pages': 978,
'external_root_domains': 491}]}
2. Final Redirect (final_redirect)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
{'page': 'moz.com/blog'}
3. Global Top Pages (global_top_pages)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)
{'next_token': 'BcLbRwBmrXHK',
'results': [{'deleted_pages_to_page': 11932076,
'deleted_pages_to_root_domain': 23942663640,
'deleted_pages_to_subdomain': 21555752652,
'deleted_root_domains_to_page': 64700,
'deleted_root_domains_to_root_domain': 3688228,
'deleted_root_domains_to_subdomain': 3516235,
'domain_authority': 96,
'external_indirect_pages_to_root_domain': 5042652519,
'external_nofollow_pages_to_page': 31163,
'external_nofollow_pages_to_root_domain': 12375460748,
'external_nofollow_pages_to_subdomain': 11393036086,
'external_pages_to_page': 118102549,
'external_pages_to_root_domain': 91362310623,
'external_pages_to_subdomain': 83283626903,
'external_redirect_pages_to_page': 0,
'external_redirect_pages_to_root_domain': 445730476,
'external_redirect_pages_to_subdomain': 432323198,
'http_code': 5,
'indirect_root_domains_to_page': 0,
'indirect_root_domains_to_root_domain': 701121,
'last_crawled': '2023-01-15',
'link_propensity': 1.76710455e-05,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 2,
'nofollow_pages_to_page': 31163,
'nofollow_pages_to_root_domain': 12375623717,
'nofollow_pages_to_subdomain': 11393036179,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 0,
'nofollow_root_domains_to_page': 980,
'nofollow_root_domains_to_root_domain': 3696150,
'nofollow_root_domains_to_subdomain': 3622349,
'page': 'www.facebook.com/Plesk',
'page_authority': 100,
'pages_crawled_from_root_domain': 1810872,
'pages_from_page': 0,
'pages_from_root_domain': 5289,
'pages_to_page': 118102549,
'pages_to_root_domain': 91368257043,
'pages_to_subdomain': 83288001442,
'redirect_pages_to_page': 0,
'redirect_pages_to_root_domain': 447189164,
'redirect_pages_to_subdomain': 433411292,
'root_domain': 'facebook.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 32,
'root_domains_to_page': 491956,
'root_domains_to_root_domain': 59416650,
'root_domains_to_subdomain': 50993087,
'spam_score': 1,
'subdomain': 'www.facebook.com',
'title': ''},
{'deleted_pages_to_page': 5828966,
'deleted_pages_to_root_domain': 79909678,
'deleted_pages_to_subdomain': 79909678,
'deleted_root_domains_to_page': 16552,
'deleted_root_domains_to_root_domain': 98416,
'deleted_root_domains_to_subdomain': 98416,
'domain_authority': 94,
'external_indirect_pages_to_root_domain': 1177381629,
'external_nofollow_pages_to_page': 453328699,
'external_nofollow_pages_to_root_domain': 1643990147,
'external_nofollow_pages_to_subdomain': 1643990147,
'external_pages_to_page': 456279611,
'external_pages_to_root_domain': 2808523112,
'external_pages_to_subdomain': 2808523112,
'external_redirect_pages_to_page': 125,
'external_redirect_pages_to_root_domain': 24941546,
'external_redirect_pages_to_subdomain': 24941546,
'http_code': 3,
'indirect_root_domains_to_page': 723,
'indirect_root_domains_to_root_domain': 252606,
'last_crawled': '2023-01-14',
'link_propensity': 0.118001014,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 121166,
'nofollow_pages_to_page': 453328699,
'nofollow_pages_to_root_domain': 1644293277,
'nofollow_pages_to_subdomain': 1644293277,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 67627,
'nofollow_root_domains_to_page': 9800973,
'nofollow_root_domains_to_root_domain': 4959747,
'nofollow_root_domains_to_subdomain': 4959747,
'page': 'wordpress.com/?ref=footer_blog',
'page_authority': 100,
'pages_crawled_from_root_domain': 1731019,
'pages_from_page': 0,
'pages_from_root_domain': 1080338,
'pages_to_page': 456293004,
'pages_to_root_domain': 2817137385,
'pages_to_subdomain': 2817137385,
'redirect_pages_to_page': 125,
'redirect_pages_to_root_domain': 25449067,
'redirect_pages_to_subdomain': 25449067,
'root_domain': 'wordpress.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 204262,
'root_domains_to_page': 9878742,
'root_domains_to_root_domain': 12653294,
'root_domains_to_subdomain': 12653294,
'spam_score': 1,
'subdomain': 'wordpress.com',
'title': ''},
{'deleted_pages_to_page': 3904778,
'deleted_pages_to_root_domain': 23942663640,
'deleted_pages_to_subdomain': 21555752652,
'deleted_root_domains_to_page': 11671,
'deleted_root_domains_to_root_domain': 3688228,
'deleted_root_domains_to_subdomain': 3516235,
'domain_authority': 96,
'external_indirect_pages_to_root_domain': 5042652519,
'external_nofollow_pages_to_page': 4449343,
'external_nofollow_pages_to_root_domain': 12375460748,
'external_nofollow_pages_to_subdomain': 11393036086,
'external_pages_to_page': 59602588,
'external_pages_to_root_domain': 91362310623,
'external_pages_to_subdomain': 83283626903,
'external_redirect_pages_to_page': 12625,
'external_redirect_pages_to_root_domain': 445730476,
'external_redirect_pages_to_subdomain': 432323198,
'http_code': 5,
'indirect_root_domains_to_page': 1632,
'indirect_root_domains_to_root_domain': 701121,
'last_crawled': '2023-01-16',
'link_propensity': 1.76710455e-05,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 2,
'nofollow_pages_to_page': 4449343,
'nofollow_pages_to_root_domain': 12375623717,
'nofollow_pages_to_subdomain': 11393036179,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 0,
'nofollow_root_domains_to_page': 28624,
'nofollow_root_domains_to_root_domain': 3696150,
'nofollow_root_domains_to_subdomain': 3622349,
'page': 'www.facebook.com/home.php',
'page_authority': 100,
'pages_crawled_from_root_domain': 1810872,
'pages_from_page': 0,
'pages_from_root_domain': 5289,
'pages_to_page': 59602589,
'pages_to_root_domain': 91368257043,
'pages_to_subdomain': 83288001442,
'redirect_pages_to_page': 12626,
'redirect_pages_to_root_domain': 447189164,
'redirect_pages_to_subdomain': 433411292,
'root_domain': 'facebook.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 32,
'root_domains_to_page': 239697,
'root_domains_to_root_domain': 59416650,
'root_domains_to_subdomain': 50993087,
'spam_score': 1,
'subdomain': 'www.facebook.com',
'title': ''},
{'deleted_pages_to_page': 3440567,
'deleted_pages_to_root_domain': 3440700,
'deleted_pages_to_subdomain': 3440700,
'deleted_root_domains_to_page': 60839,
'deleted_root_domains_to_root_domain': 60840,
'deleted_root_domains_to_subdomain': 60840,
'domain_authority': 1,
'external_indirect_pages_to_root_domain': 7,
'external_nofollow_pages_to_page': 288,
'external_nofollow_pages_to_root_domain': 1499,
'external_nofollow_pages_to_subdomain': 1499,
'external_pages_to_page': 140954613,
'external_pages_to_root_domain': 140959216,
'external_pages_to_subdomain': 140959213,
'external_redirect_pages_to_page': 70,
'external_redirect_pages_to_root_domain': 70,
'external_redirect_pages_to_subdomain': 70,
'http_code': 200,
'indirect_root_domains_to_page': 0,
'indirect_root_domains_to_root_domain': 0,
'last_crawled': '2018-02-05',
'link_propensity': 0.3998428881,
'nofollow_pages_from_page': 12,
'nofollow_pages_from_root_domain': 805,
'nofollow_pages_to_page': 288,
'nofollow_pages_to_root_domain': 10799,
'nofollow_pages_to_subdomain': 10799,
'nofollow_root_domains_from_page': 2,
'nofollow_root_domains_from_root_domain': 7,
'nofollow_root_domains_to_page': 30,
'nofollow_root_domains_to_root_domain': 30,
'nofollow_root_domains_to_subdomain': 30,
'page': 'music.skyrock.com/',
'page_authority': 100,
'pages_crawled_from_root_domain': 2546,
'pages_from_page': 61,
'pages_from_root_domain': 3382,
'pages_to_page': 140956009,
'pages_to_root_domain': 141008586,
'pages_to_subdomain': 141008583,
'redirect_pages_to_page': 70,
'redirect_pages_to_root_domain': 70,
'redirect_pages_to_subdomain': 70,
'root_domain': 'music.skyrock.com',
'root_domains_from_page': 19,
'root_domains_from_root_domain': 1018,
'root_domains_to_page': 10609865,
'root_domains_to_root_domain': 10609868,
'root_domains_to_subdomain': 10609868,
'spam_score': 9,
'subdomain': 'music.skyrock.com',
'title': 'Blog de Music - DES NEWS, DES CLIPS, DES INTERVIEWS - '
'Skyrock.com'},
{'deleted_pages_to_page': 64159924,
'deleted_pages_to_root_domain': 17641375891,
'deleted_pages_to_subdomain': 336246205,
'deleted_root_domains_to_page': 63574,
'deleted_root_domains_to_root_domain': 1728606,
'deleted_root_domains_to_subdomain': 234073,
'domain_authority': 100,
'external_indirect_pages_to_root_domain': 19281720347,
'external_nofollow_pages_to_page': 34635431,
'external_nofollow_pages_to_root_domain': 7885369442,
'external_nofollow_pages_to_subdomain': 184067821,
'external_pages_to_page': 285612569,
'external_pages_to_root_domain': 55013651418,
'external_pages_to_subdomain': 1492976347,
'external_redirect_pages_to_page': 593282,
'external_redirect_pages_to_root_domain': 250423075,
'external_redirect_pages_to_subdomain': 5678006,
'http_code': 302,
'indirect_root_domains_to_page': 1072,
'indirect_root_domains_to_root_domain': 231256,
'last_crawled': '2023-04-01',
'link_propensity': 0.006248265505,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 991472,
'nofollow_pages_to_page': 34635436,
'nofollow_pages_to_root_domain': 7948674425,
'nofollow_pages_to_subdomain': 184068512,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 182393,
'nofollow_root_domains_to_page': 126656,
'nofollow_root_domains_to_root_domain': 2322389,
'nofollow_root_domains_to_subdomain': 304381,
'page': 'youtube.com/',
'page_authority': 100,
'pages_crawled_from_root_domain': 41258009,
'pages_from_page': 0,
'pages_from_root_domain': 11109186,
'pages_to_page': 285612606,
'pages_to_root_domain': 55255620288,
'pages_to_subdomain': 1493073570,
'redirect_pages_to_page': 593282,
'redirect_pages_to_root_domain': 263224806,
'redirect_pages_to_subdomain': 5678383,
'root_domain': 'youtube.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 257791,
'root_domains_to_page': 598403,
'root_domains_to_root_domain': 23134271,
'root_domains_to_subdomain': 1927717,
'spam_score': 4,
'subdomain': 'youtube.com',
'title': ''}]}
4. Global Top Root Domains (global_top_root_domains)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)
{'next_token': 'BcLbRwBmrXHK',
'results': [{'domain_authority': 100,
'link_propensity': 0.006248265505,
'root_domain': 'youtube.com',
'root_domains_to_root_domain': 23134271,
'spam_score': 4,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 100,
'link_propensity': 0.008422264829,
'root_domain': 'www.google.com',
'root_domains_to_root_domain': 14723695,
'spam_score': 14,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 100,
'link_propensity': 0.0001607139566,
'root_domain': 'www.blogger.com',
'root_domains_to_root_domain': 30580427,
'spam_score': -1,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 99,
'link_propensity': 0.04834850505,
'root_domain': 'linkedin.com',
'root_domains_to_root_domain': 12339087,
'spam_score': 1,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 99,
'link_propensity': 0.006264935713,
'root_domain': 'microsoft.com',
'root_domains_to_root_domain': 5344181,
'spam_score': 11,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}}]}
5. Index Metadata (index_metadata)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)
{'index_id': 'NE+lX5bFh06baS9ojUwVbw==',
'spam_score_update_days': ['2019-02-08',
'2020-03-28',
'2020-08-03',
'2020-11-13',
'2021-02-24',
'2021-05-19',
'2021-08-16',
'2021-11-02',
'2022-02-01',
'2022-05-10',
'2022-11-16']}
6. Link Intersect (link_intersect)
Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.
{'next_token': 'AcmY2oCXQbbg',
'results': [{'domain_authority': 100,
'matching_target_indexes': [0],
'page': 'www.google.com/amp/www.latimes.com/local/lanow/la-me-ln-aliso-viejo-shooting-20171012-story,amp.html',
'spam_score': 14,
'title': ''}]}
7. Link Status (link_status)
Use this endpoint to get information about links from many sources to a single target.
{'exists': [False, False]}
8. Linking Root Domains (linking_root_domains)
Use this endpoint to get linking root domains to a target.
{'next_token': 'IokQVg4s9ak8iRBWDiz1qTyguYswnj035qBkmE3DU+JTtwAVhsjH7R6XUA==',
'results': [{'domain_authority': 99,
'link_propensity': 0.006264935713,
'root_domain': 'microsoft.com',
'root_domains_to_root_domain': 5344181,
'spam_score': 11,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 2,
'redirect_pages': 0}},
{'domain_authority': 98,
'link_propensity': 0.02977741137,
'root_domain': 'wordpress.org',
'root_domains_to_root_domain': 12250296,
'spam_score': 2,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 2,
'pages': 2,
'redirect_pages': 0}},
{'domain_authority': 96,
'link_propensity': 0.09679271281,
'root_domain': 'github.com',
'root_domains_to_root_domain': 2948013,
'spam_score': 2,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 12,
'pages': 12,
'redirect_pages': 0}},
{'domain_authority': 96,
'link_propensity': 0.004641198553,
'root_domain': 'amazon.com',
'root_domains_to_root_domain': 5023132,
'spam_score': 28,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 2,
'redirect_pages': 0}},
{'domain_authority': 95,
'link_propensity': 0.005770479795,
'root_domain': 'shopify.com',
'root_domains_to_root_domain': 2948087,
'spam_score': 1,
'to_target': {'deleted_pages': 3,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}}]}
9. Links (links)
Use this endpoint to get links to a target.
{'next_token': 'AVvpJ4gPPvOY',
'results': [{'anchor_text': 'moz blog',
'date_disappeared': '',
'date_first_seen': '2020-06-29',
'date_last_seen': '2023-01-14',
'nofollow': True,
'redirect': False,
'rel_canonical': False,
'source': {'deleted_pages_to_page': 570,
'deleted_pages_to_root_domain': 1251501128,
'deleted_pages_to_subdomain': 1182759912,
'deleted_root_domains_to_page': 34,
'deleted_root_domains_to_root_domain': 322790,
'deleted_root_domains_to_subdomain': 314554,
'domain_authority': 96,
'external_indirect_pages_to_root_domain': 863103308,
'external_nofollow_pages_to_page': 1407,
'external_nofollow_pages_to_root_domain': 667480081,
'external_nofollow_pages_to_subdomain': 650421076,
'external_pages_to_page': 3710,
'external_pages_to_root_domain': 5309615021,
'external_pages_to_subdomain': 5086141938,
'external_redirect_pages_to_page': 14,
'external_redirect_pages_to_root_domain': 143685025,
'external_redirect_pages_to_subdomain': 142061138,
'http_code': 200,
'indirect_root_domains_to_page': 2,
'indirect_root_domains_to_root_domain': 180014,
'last_crawled': '2023-01-14',
'link_propensity': 0.09679271281,
'nofollow_pages_from_page': 199,
'nofollow_pages_from_root_domain': 7541042,
'nofollow_pages_to_page': 1407,
'nofollow_pages_to_root_domain': 678014273,
'nofollow_pages_to_subdomain': 660443683,
'nofollow_root_domains_from_page': 93,
'nofollow_root_domains_from_root_domain': 564314,
'nofollow_root_domains_to_page': 58,
'nofollow_root_domains_to_root_domain': 186407,
'nofollow_root_domains_to_subdomain': 171632,
'page': 'github.com/mezod/awesome-indie',
'page_authority': 68,
'pages_crawled_from_root_domain': 7254823,
'pages_from_page': 202,
'pages_from_root_domain': 8613796,
'pages_to_page': 3746,
'pages_to_root_domain': 5628821927,
'pages_to_subdomain': 5352019489,
'redirect_pages_to_page': 14,
'redirect_pages_to_root_domain': 145613441,
'redirect_pages_to_subdomain': 142856036,
'root_domain': 'github.com',
'root_domains_from_page': 96,
'root_domains_from_root_domain': 702214,
'root_domains_to_page': 231,
'root_domains_to_root_domain': 2948013,
'root_domains_to_subdomain': 2857538,
'spam_score': 2,
'subdomain': 'github.com',
'title': 'GitHub - mezod/awesome-indie: Resources for '
'independent developers to make money'},
'target': {'deleted_pages_to_page': 169073,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1457,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 7388,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 553261,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 265,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 2219,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-02',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 7388,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1727,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/blog',
'page_authority': 69,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 906052,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 746,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 9712,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'The Moz Blog [SEO] - Moz'},
'via_redirect': False,
'via_rel_canonical': False}]}
10. Top Pages (top_pages)
This endpoint returns top pages on a target domain.
{'next_token': 'BXULGXd3IggK',
'results': [{'deleted_pages_to_page': 1963527,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 6527,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 9684724,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 14981546,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 3632556,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 10580,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-01',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 9684724,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 8749,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/',
'page_authority': 74,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 15343034,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 3633007,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 41190,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'Moz - SEO Software for Smarter Marketing'},
{'deleted_pages_to_page': 185579,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 2440,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 11211,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 424268,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 348,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 1389,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-03',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 11211,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 2487,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/beginners-guide-to-seo',
'page_authority': 72,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 786960,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 365,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 15276,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': "Beginner's Guide to SEO [plus FREE quick start "
'checklist] - Moz'},
{'deleted_pages_to_page': 7159,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1382,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 8605,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 34152,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 70,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 782,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-03',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 8754,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1380,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/google-algorithm-change',
'page_authority': 70,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 420,
'pages_from_root_domain': 343751,
'pages_to_page': 35181,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 73,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 60,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 8881,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'Moz - Google Algorithm Update History'},
{'deleted_pages_to_page': 33133,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1192,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 31500,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 70673,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 77,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 301,
'indirect_root_domains_to_page': 315,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-02',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 31628,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1689,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/researchtools/ose/',
'page_authority': 70,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 0,
'pages_from_root_domain': 343751,
'pages_to_page': 344305,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 78,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 8086,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': ''},
{'deleted_pages_to_page': 169073,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1457,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 7388,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 553261,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 265,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 2219,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-02',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 7388,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1727,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/blog',
'page_authority': 69,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 906052,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 746,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 9712,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'The Moz Blog [SEO] - Moz'}]}
11. URL Metrics (url_metrics)
Use this endpoint to get metrics about one or more urls.
{'results': [{'deleted_pages_to_page': 1963527,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 6527,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 9684724,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 14981546,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 3632556,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 10580,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-01',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 9684724,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 8749,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/',
'page_authority': 74,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 15343034,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 3633007,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 41190,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'Moz - SEO Software for Smarter Marketing'},
{'deleted_pages_to_page': 249094,
'deleted_pages_to_root_domain': 224212706,
'deleted_pages_to_subdomain': 898844,
'deleted_root_domains_to_page': 3696,
'deleted_root_domains_to_root_domain': 177001,
'deleted_root_domains_to_subdomain': 9251,
'domain_authority': 95,
'external_indirect_pages_to_root_domain': 156562794,
'external_nofollow_pages_to_page': 163849,
'external_nofollow_pages_to_root_domain': 72093550,
'external_nofollow_pages_to_subdomain': 294697,
'external_pages_to_page': 1165187,
'external_pages_to_root_domain': 514661963,
'external_pages_to_subdomain': 2310818,
'external_redirect_pages_to_page': 3049,
'external_redirect_pages_to_root_domain': 4827448,
'external_redirect_pages_to_subdomain': 8140,
'http_code': 301,
'indirect_root_domains_to_page': 1439,
'indirect_root_domains_to_root_domain': 30315,
'last_crawled': '2023-03-31',
'link_propensity': 0.02704063244,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 97163,
'nofollow_pages_to_page': 163881,
'nofollow_pages_to_root_domain': 72644206,
'nofollow_pages_to_subdomain': 294765,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 22711,
'nofollow_root_domains_to_page': 5647,
'nofollow_root_domains_to_root_domain': 178651,
'nofollow_root_domains_to_subdomain': 11590,
'page': 'nytimes.com/',
'page_authority': 82,
'pages_crawled_from_root_domain': 13567138,
'pages_from_page': 0,
'pages_from_root_domain': 3152122,
'pages_to_page': 1170498,
'pages_to_root_domain': 763781494,
'pages_to_subdomain': 2489707,
'redirect_pages_to_page': 3053,
'redirect_pages_to_root_domain': 9268395,
'redirect_pages_to_subdomain': 14273,
'root_domain': 'nytimes.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 366864,
'root_domains_to_page': 25307,
'root_domains_to_root_domain': 2200598,
'root_domains_to_subdomain': 62699,
'spam_score': 1,
'subdomain': 'nytimes.com',
'title': ''}]}
12. Usage Data (usage_data)
This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.
{'rows_consumed': 254}
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