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Att vara i nära kontakt med Google gynnar inte dig

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Being In Close Contact With Google Doesn't Benefit You

Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth – you just won’t benefit from that.

There are these tweets going around that imply some SEO agencies are responding to prospects or customers saying “Our SEO experts are in close contact with Google…” Yea, so what, so am I? Does that mean they can press a button to make my rankings go higher or downgrade the rankings of my competitors? No – it does not.

Here are some of those tweets:

If you click through, you can dig into the responses from the SEO community.

Just because someone has a photo with Larry Page, Sundar Pichai, Matt Cutts, Danny Sullivan, Gary Illyes, John Mueller, etc – it doesn’t mean they have special ranking powers in Google.

In fact, if you have sustained long professional relationships with any Googler who works in Google Search, that is because you have not crossed the line and pushed them for any favors – favors that they cannot act on anyway.

Forumdiskussion kl Twitter.



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February 4th Google Search Ranking Algorithm Update

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Google Algorithm Update

There may have been another unconfirmed Google search ranking algorithm update – this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th.

The previous updates we reported about was an unconfirmed update around January 26th, then on January 18th, then January 14th – you can see the full list här.

SEO Chatter

Let’s start by looking at some of the chatter within the SEO community. There is chatter both at WebmasterWorld och här in the comments areas:

Global site traffic continued firm all day Thursday for me and ended at 140.3%. Today has started ok for a Friday.

Seeing some sharp increase in traffic as well. Tech based sites are performing really well. Around 40% increase overall. Although a good share of Chinese bot like traffic is also present.

So, my site got a lovely boost a couple of weeks ago. Keywords I hadn’t ranked for in years plus some I had never ranked for particularly well were appearing. Two weeks later and google have yanked the rug out from under me again. A keywod I was on page 1 for is now bottom of page 4. Another that I was page 1 for – page 8 now.

I’m seeing ranking hold relatively steady, but traffic has been much worse this week. The previous two weeks were unusually high though. Yesterday search was down 17% and the day before that it was flat, but traffic to my home page has dropped considerably again. Most of the decline is USA traffic

Feels like Google released another update on Saturday 4th, no?

I noticed big changes on all my websites around 4 pm GMT onwards.

Massive volatility spotted. Seeing crazy fluctuations in rankings too.

Maybe a G Update is just around the corner?

Got hammered yesterday – almost as bad as any core update.

The fluctuation that started 24-36 hours ago is increasing gradually.

Traffic was up this morning, up until 6am UK time, then zero traffic for 4 hours. 4 hours?? How is that even possible if throttling isn’t the case?

All this chatter was between February 3rd and February 5th.

Google Tracking Tools

Here are what the tracking tool are showing:

RankRanger:

click for full size

Cognitive SEO:

click for full size

Mozcast:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

Semrush:

click for full size

Accuranker:

click for full size

Algoroo:

click for full size

Have you seen any big swings in rankings or traffic with your site since the weekend?

Forumdiskussion kl WebmasterWorld.



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Jeff Ferguson On Issues With SEO Studies & Ranking Factor Studies

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies.

In short, he goes off on his rant on SEO studies done on ranking factors and other areas. In short, he was not a fan of those studies and he wrote a lot about how they were done wrong. He wasn’t saying the intent was wrong, the companies that made these studies really wanted to help. But doing ranking factor studies are just too hard and really hard to prove.

Of course, it ruffled a lot of feathers in the SEO community. But he goes through more on why he did what he did and what he wanted to get out of it.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forumdiskussion kl Youtube.



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Apple Maps Street View Camera Backpack

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Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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