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14 Top Reasons Why Google Isn’t Indexing Your Site

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14 Top Reasons Why Google Isn’t Indexing Your Site


Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them.

Whether you want to know what to do if your site is not mobile-friendly or you’re facing complex indexing issues, we’ve got the information that you need.

Learn how to fix these common problems so that Google can start indexing your pages again.

1. You Don’t Have A Domain Name

The first reason why Google won’t index your site is that you don’t have a domain name. This could be because you’re using the wrong URL for the content, or it’s not set up correctly on WordPress.

If this is happening to you, there are some easy fixes.

Check whether or not your web address starts with “https://XXX.XXX…” which means that someone might be typing in an IP address instead of a domain name and getting redirected to your website.

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Also, your IP address redirection may not be configured correctly.

One way to fix this issue is by adding 301 redirects from WWW versions of pages back onto their respective domains. If people get directed here when they try searching for something like [yoursitehere], we want them to land on your physical domain name.

It’s important to ensure that you have a domain name. This is non-negotiable if you want to rank and be competitive on Google.

2. Your Site Is Not Mobile-Friendly

A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.

No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.

Mobile optimization doesn’t have to be difficult – simply adding responsive design principles like fluid grids and CSS Media Queries can go a long way towards making sure that users will find what they need without experiencing any navigation problems.

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The first thing I recommend doing with this issue is running your site through Google’s Mobile-Friendly Testing Tool.

If you don’t get a “passed reading,” you have some work to do to make your site mobile-friendly.

3. You’re Using A Coding Language In A Way That’s Too Complex for Google

Google won’t index your site if you’re using a coding language in a complex way. It doesn’t matter what the language is – it could be old or even updated, like JavaScript – as long as the settings are incorrect and cause crawling and indexing issues.

If this is a problem for you, I recommend running through Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site really is (and make any fixes that might need to be made).

If your website isn’t passable on their standards yet, they offer plenty of resources with guidelines about all manner of design quirks that can come up while designing a responsive webpage.

4. Your Site Loads Slowly

Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.

It could even be that you have too much content on the page for a user’s browser to handle or if you’re using an old-fashioned server with limited resources.

Solutions:

  • Use Google Page Speed Insights – This is one of my favorite tools I’ve found in recent years and helps me identify what sections of the website need urgent attention when improving its speed. The tool analyzes your webpage against five performance best practices (that are crucial for having faster loading sites), such as minimizing connections, reducing payload size, leveraging browser caching, etc., and will give you suggestions about how you can improve each aspect of your site.
  • Use a tool like webpagetest.org – This tool will let you know if your website is loading at a fast enough pace. It will also allow you to see, in detail, the specific elements on your site that are causing you issues. Their waterfall can help you identify significant page speed issues before they cause serious problems.
  • Use Google’s Page Speed insights again – See where you can make improvements to load times on the site. For example, it might be worth exploring a new hosting plan with more resources (pure dedicated servers are far better than shared ones) or using a CDN service that will serve static content from its cache in multiple locations around the world.

Ideally, make sure your page speed numbers hit 70 or more. As close to 100 as possible is ideal.

If you have any questions whatsoever regarding page speed, you may want to check out SEJ’s ebook on Core Web Vitals.

5. Your Site Has Minimal Well-Written Content

Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues even breaking the top 50.

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In our experience, content that’s less than 1,000 words does not do as well as content that is more than 1,000 words.

Are we a content writing company? No, we are not. Is word count a ranking factor? Also no.

But, when you’re judging what to do in the context of the competition, making sure your content is well-written is key to success.

The content on your site needs to be good and informative. It needs to answer questions, provide information, or have a point of view that’s different enough from other sites in the same niche as yours.

If it doesn’t meet those standards, Google will likely find another site with better quality content that does.

If you’re wondering why your website isn’t ranking highly in Google search results for some keywords despite following through SEO best practices like adding relevant keywords throughout the text (Hint: Your Content), then one culprit may be thin pages where there really should be more than just 100 words per page!

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Thin pages can cause indexing issues because they don’t contain much unique content and don’t meet minimum quality levels compared to your competition.

6. Your Site Isn’t User-friendly And Engaging To Visitors

Having a user-friendly and engaging site is crucial to good SEO. Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated or aggravated.

Google doesn’t want users spending too much time on a page that either takes forever to load, has confusing navigation, or is just plain hard to use because there are too many distractions (like ads above the fold).

If you only have one product listed per category instead of several, then this could be why your content isn’t ranking well with Google! It’s important not only to target keywords within each post but also to make sure that all related posts link back to other relevant articles/pages on the topic.

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Do people like sharing your blog? Are readers being wowed by your content? If not, then this could be why Google has stopped indexing your site.

If someone links directly to one specific product page instead of using relative keywords like “buy,” “purchase” etc., then there might be something wrong with the way other pages link back to that particular product.

Make sure all products listed on category pages also exist within each respective sub-category so users can easily make purchases without having to navigate complex linking hierarchies.

7. You Have A Redirect Loop

Redirect loops are another common problem that prevents indexing. These are typically caused by a common typo and can be fixed with the following steps:

Find the page that is causing the redirect loop. If you are using WordPress, find HTML source of one of your posts on this page or in an .htaccess file and look for “Redirect 301” to see which page it’s trying to direct traffic from. It’s also worth it to repair any 302 redirects and make sure they are set to 301.

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Use “find” in Windows Explorer (or Command + F if Mac) to search through all files containing “redirect” until you locate where the problem lies.

Fix any typos so there isn’t a duplicate URL address pointing back at itself then use redirection code like below:

Status codes such as 404s don’t always show up in Google Search Console. Using an external crawler like Screaming Frog, you can find the status codes for 404s and other errors.

If all looks good, use Google Search Console on-site to crawl the site again and resubmit it to indexing. Wait a week or so before checking back in with Google Search Console if there are any new warnings popping up that need attention.

Google doesn’t have time to update their indexes every day, but they do try every few hours which means sometimes your content may not show up right away even though you know it’s been updated. Be patient! It should be indexed soon enough.

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8. You’re Using Plugins That Block Googlebot from Crawling Your Site

One example of such a plugin is a robots.txt plugin. If you set your robots.txt file through this plugin to noindex your site, Googlebot will not be able to crawl it.

Set up a robots.txt file and do the following:

When you create this, set it as public so that crawlers can access it without restrictions.

Make sure your robots.txt file does not have the following lines:

User-agent: *
Disallow: /

The forward slash means that the robots.txt file is blocking all pages from the root folder of the site. You want to make sure that your robots.txt file looks more like this:

User-agent: *
Disallow:

With the disallow line being blank, this is telling crawlers that they can all crawl and index every page on your site without restriction (assuming you don’t have specific pages marked as being noindexed.

9. Your Site Uses JavaScript To Render Content

Using JavaScript by itself is not always a complex issue that causes indexing problems. There isn’t one single rule that says JS is the only thing that causes problems. You have to look at the individual site and diagnose issues to determine if this is a problem.

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Where JS comes into play as an issue is when the JS prevents crawling by doing shady things – techniques that may be akin to cloaking.

If you have rendered HTML vs. raw HTML, and you have a link in the raw HTML that isn’t in the rendered HTML, Google may not crawl or index that link. Defining your rendered HTML vs. raw HTML issues is crucial because of these types of mistakes.

If you’re into hiding your JS and CSS files, don’t do it. Google has mentioned that they want to see all of your JS and CSS files when they crawl.

Google wants you to keep all JS and CSS crawlable. If you have any of those files blocked, you may want to unblock them and allow for full crawling to give Google the view of your site that they need.

10. You Did Not Add All Domain Properties To Google Search Console

If you have more than one variation of your domain, especially in a situation where you have migrated from http:// to https://, you must have all of your domain variations added and verified in Google Search Console.

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It’s important to make sure that you’re not missing any of your domain variations when adding them to GSC.

Add them to GSC, and make sure that you verify your ownership of all domain properties to ensure that you are tracking the right ones.

For new sites that are just starting out, this is likely to not be an issue.

11. Your Meta Tags Are Set To Noindex, Nofollow

Sometimes, through sheer bad luck, meta tags are set to noindex, nofollow. For example, your site may have a link or page that was indexed by Google’s crawler and then deleted before the change to noindex, nofollow was set up correctly in your website’s backend.

As a result, that page may not have been re-indexed and if you’re using a plugin to block Google from crawling your site then that page may never be indexed again.

The solution is simple: change any meta tags with the words noindex,nofollow on them so they read index,follow instead.

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If you have thousands of pages like this, however, you may have an uphill battle ahead of you. This is one of those times where you must grit your teeth and move forward with the grind.

In the end, your site’s performance will thank you.

12. You’re Not Using A Sitemap

You need to use a sitemap!

A sitemap is a list of all the pages on your site, and it’s also one way for Google to find out what content you have. This tool will help ensure that every page gets crawled and indexed by Google Search Console.

If you don’t have a sitemap, Google is flying blind unless all of your pages are currently indexed and receiving traffic.

It’s important to note, however, that HTML Sitemaps are deprecated in Google Search Console. The preferred format for sitemaps nowadays are XML Sitemaps.

You want to use your sitemap to tell Google what the important pages of your site are, and you want to submit it regularly for crawling and indexing.

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13. You’ve Been Penalized By Google In The Past And Haven’t Cleaned Up Your Act Yet

Google has repeatedly stated that penalties can follow you.

If you’ve had a penalty before and have not cleaned up your act, then Google won’t index your site.

The answer to this question is pretty straightforward: if it’s penalized by Google, they may not be able to do anything about it because penalties follow you around like an uninvited friend who drags their feet on the carpet as they walk through each room of your house.

If you’re wondering why would you still exclude some information from your website since you’re already in trouble with search engines?

The thing is that even though there are ways out of being penalized, many people don’t know how or can no longer make those changes for whatever reason (maybe they sold their company). Some also think that just removing pages and slapping the old content onto a new site will work just as well (it doesn’t).

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If you are penalized, the safest route is cleaning up your act from before entirely. You must have all-new content, and re-build the domain from the ground up, or do a complete content overhaul. Google explains that they expect you to take just as long getting out of a penalty as it did for you to get into one.

14. Your Technical SEO Is Terrible

Make no mistake: purchasing technical SEO from Fiverr.com is like purchasing a Lamborghini from a dollar store: you’re likely to get a counterfeit item rather than the real thing.

Doing technical SEO correctly is worth it: Google and your users will love you.

Let’s take a look at some common problems and solutions, and where technical SEO can help you.

Problem: Your site is not hitting Core Web Vitals numbers

Solution: Technical SEO will help you identify the issues with your Core Web Vitals and provide you with a path to correcting these issues. Don’t just put your faith in a strategic audit – this won’t always help you in these areas. You need a full technical SEO audit to unearth some of these issues, because they can range from the downright simple to the incredibly complex.

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Problem: Your site is has crawling and indexing issues

Solution: They can be incredibly complex and requires a seasoned technical SEO in order to uncover them and repair them. You must identify them if you’re finding that you are having zero traction or not getting any performance from your site.

Also, make sure that you haven’t accidentally ticked the “discourage search engines from indexing your website” box in WordPress.

Problem: Your site’s robots.txt file is somehow inadvertently blocking crawlers from critical files

Solution: Again, Technical SEO is here to rescue you from the abyss. Some sites are in so deep that you may not see a way out other than deleting the site and starting over. The nuclear option is not always the best option. This is where an experienced technical SEO professional is worth their weight in gold.

Identifying Website Indexing Issues Are A Challenge, But Well Worth Solving

Content, technical SEO, and links are all important to maintaining your site’s performance trajectory. But if your site has indexing issues, the other SEO elements will only get you so far.

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Be sure to tick off all the boxes and make sure you really are getting your site out there in the most correct manner.

And don’t forget to optimize every page of your website for relevant keywords! Making sure your technical SEO is up to par is worth it as well because the better Google can crawl, index, and rank your site, the better your results will be.

Google (and your website’s traffic) will thank you.

More Resources:


Featured image: Shutterstock/Sammby





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SEO

Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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7 Steps to Grow Your Traffic & Sales

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7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Slutgiltiga tankar

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.

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SEO

The 5-Step Formula To Forecasting Your SEO Campaign Results

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The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.



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