SEO
3 Ways To Find Hidden Spam Links & Text On A Webpage
Every website on the Internet, no matter how small or large, is under some form of attack by a user-generated content spammer or a spambot.
Increasingly, many of the attacks are focused on hiding links because links are a high-value commodity, fetching hundreds of dollars each. The following solutions will help stop these attacks and keep your site safe from hidden links.
According to internet security company Barracuda, nearly 40% of all internet traffic is generated by bad bots.
If those bad bots are successful, the negative impact they can negatively impact the search visibility of a website through hidden links placed to malware and spam.
Many in the SEO community don’t think of website security as an SEO issue.
Consequently, many SEOs working in agencies and in-house don’t make security scanning a priority because it’s not traditionally thought of as part of SEO.
But security quickly becomes an SEO priority the moment a site loses ranking. So, it’s best to be proactive and not reactive.
The best SEO integrates security into their process, even if it’s to make sure that the developer team is keeping on top of it.
Here are three ways hidden links make it onto a site and the ways to keep it from happening.
1. Old And Out-Of-Date Plugins And Themes
SEO spammers purchase popular plugins and themes that have been abandoned or are not regularly updated.
The commerce in links is lucrative so it makes financial sense to purchase semi-abandoned themes and plugins in order to add backdoor access for the purpose of adding spam links to the sites.
WordFence published an article about plugin spammers a few years ago that detailed how the spammers paid $15,000 for just one plugin.
While that sounds like a decent amount of money it has to be put into context that links can be sold for $500 each.
So, gaining access to 20,000 sites through a single plugin creates a huge opportunity to illicitly sell scores of links on every site that uses that one plugin.
In that scenario, a spammer only needs to sell 30 links to recoup their investment, and the rest is pure profit.
The attack documented by WordFence describes that after the purchase of the plugin, the new owners updated the plugin to gain access to over 200,000 websites that used the plugin.
WordFence reported:
“On June 21st, the first release of Display Widgets under the new author went out. Then on June 30th there was a second release, version 2.6.1, which included the malicious code… this code allowed the new plugin author… to publish spam content on any site running Display Widgets.
There were approximately 200,000 sites using Display Widgets at the time.”
How To Protect Yourself From Plugin And Theme Spam
Always conduct an audit of plugins and themes that are used on a site. Make sure that the plugin is regularly updated and has not been abandoned.
If the plugin or theme appears to have been abandoned then the safest course of action is to seek out another plugin that is still being actively updated and improved.
Additionally, many plugins need to be updated because the WordPress core, PHP (the software that WordPress runs on), and many popular JavaScript libraries that power themes and plugins are all constantly updated, which means that plugins and themes also need to be updated in order to preserve their functionality.
Most plugins are constantly evolving and improving their usefulness. It’s normal for plugins and themes to be regularly updated, so it can be a warning signal if a plugin has stopped being updated.
The most obvious way to protect yourself from becoming a victim to plugin and theme spam is to audit your themes and plugins at least once a year (twice a year is even better).
Check each plugin and your theme to see when was the last time it was updated.
I know this might sound harsh but another warning sign to look out for is if a theme or plugin isn’t particularly popular. A lack of popularity can sometimes mean that there’s a better software product out there that most people use.
Take some time to investigate if there are better options out there.
Tools To Use To Protect Against WordPress Plugin Spam
Wordfence is a leading security plugin.
One of the main differences between the free and the premium versions is that the premium version is constantly updated for new threats as they happen. The free version is updated for new threats every 30 days.
Both Wordfence free and premium are effective tools to protect against out-of-date or otherwise vulnerable plugins.
Wordfence features a security scanner that helps keep your WordPress site protected.
Wordfence describes the benefits of its security scanner:
“The security scanner included with Wordfence free alerts you when your site is running vulnerable or outdated plugins, themes, or core files.
Additionally, our scanner compares your core files, themes, and plugins with known clean versions in the WordPress.org repository, checking their integrity and allowing you to repair files that have changed by reverting them to a pristine, original version.
The Wordfence scanner also scans file contents for malware, bad URLs, backdoors, SEO spam, malicious redirects and code injections, and allows you to delete malicious files.”
Another excellent WordPress security plugin is Sucuri.
Sucuri has a malware scanner that can identify out-of-date software, as well as identify signatures of a compromised WordPress website.
Sucuri lists the benefits of its free plugin:
- Security Activity Auditing.
- File Integrity Monitoring.
- Remote Malware Scanning.
- Blocklist Monitoring.
- Effective Security Hardening.
- Post-Hack Security Actions.
- Security Notifications.
2. User-Generated Content Spam
There are multiple strategies employed by spammers to get their links onto websites, forums, and even on Facebook groups.
Blatant Promotion on Guest Posts, Comments, and Forums
There are multiple forms of user-generated content spam, but one of the most obvious ones is the Win-Win spam technique.
The way this method works is this: a spammer will submit a useful guest post to a website, add a useful post to a forum or Facebook group, or add a comment to a blog.
The spam part of this kind of technique is that they refer users back to their website for a more in-depth answer or they cite their site within the article.
Google frowns on using guest posts for link building. John Mueller is on record stating that guest posting for links results in unnatural links.
Marketers call that a win-win because they say they’re adding a quality link where readers can get an answer.
But one should be very careful to not allow outbound links to any site that uses these tactics to build links.
These kinds of user-generated link building tactics are generally used to promote low-quality websites. Publishers should in general be highly skeptical of publishing guest posts from any unknown individuals.
The way to protect yourself from this kind of spam is to simply ignore unsolicited emails from individuals who are unknown to you.
There’s nothing wrong with guest posting, but when it is done as part of a link building tactic then it crosses the line.
At the very least, if you’re going to publish a guest post, be sure to put a nofollow link attribute on all outgoing links and never give publishing credentials to anyone you do not know well and trust.
Tools To Use To Spot Bad Links
Screaming Frog is a downloadable software program that crawls a website and extracts a variety of useful information.
It is an excellent tool for crawling a website and identifying all outbound links.
Using the tool one can inspect all outbound links on a website and verify if the link is one that you feel comfortable with and whether or not it has a nofollow attribute.
There is a free version that has a limit of 500 URLs and a reasonably priced premium version that will provide countless hours of SEO data to investigate.
Crawling Tip: Whichever version of Screaming Frog that you use, be sure to set the User Agent to emulate Googlebot. Sometimes hidden links (from hacked sites) are hidden to everyone except to Googlebot.
The WP External Links plugin was produced by the popular Web Factory plugin and theme developer that has been developing free and paid plugins for over 10 years.
Their relatively new external links WordPress plugin was published in June 2021 and was quickly embraced by over 100,000 WordPress publishers.
The WP External Links plugin will check all outbound links and produce a report of where they link to, if there is a nofollow on it, and provides the ability to add different kinds of nofollow link attributes to various links, like the specialized UGC nofollow link attribute.
This is a useful plugin for auditing all external links.
3. Sneaky Links
Some spammers operate with the assumption that new members are under scrutiny. So, their approach is to hide their links in order to keep the links from being removed.
Here are a few techniques used by sneaky link spammers.
Links Hidden In A Quote
This kind of spam can be hard to notice. What the spammer does is quote a previous post by a member in good standing and then answer that member with a link-free post.
However, what they are doing is altering the quoted post and adding a link to it so that it looks like the trusted member added the link.
A moderator will look at the post and overlook the link in the quoted post, see that the new member didn’t spam, and allow the link to remain since the link was embedded in the post quoted by a trusted member.
Link Hidden In A Punctuation Mark
Some spammers will post a huge comment and somewhere inside that post they will bury a link to the site they’re promoting within a punctuation mark or in one letter.
Link Hidden By Matching Text To Page Color
This technique is literally hiding a link, and it happens on user-generated content posts where the members can change the font colors.
So, if the page background is white, they will add style codes to their post to make the spam link white.
How To Protect Against Sneaky Links
Akismet Antispam is known as a WordPress spam management plugin.
However, Akismet can also be used for other content management systems, too.
In addition to WordPress, Akismet can protect sites built on:
- Joomla.
- Drupal.
- Perch.
- Mediawiki.
- Moodle.
- phpBB.
- SMF.
- VBulletin.
- Discourse.
- Elixir.
- Piwigo.
Akismet can be used to block spam user signups, protect email forms, as well as to block spam from comments. The Akismet module for Wikimedia can block spam edits to sites built with the Wikimedia CMS.
Cloudflare Web Application Firewall
The Pro, Business, and Enterprise levels of Cloudflare feature a web application firewall (WAF) that protects websites from many of the top intrusion techniques.
Cloudflare’s WAF will protect a site from a variety of attacks that can lead to a full site takeover where a malicious hacker can add hidden links throughout a website.
Use Better Security Challenge Questions
A popular built-in option for stopping spam links is security challenge questions.
One issue is that many spambots are able to answer most questions. The trick to a successful security challenge question is to craft questions that cannot be answered by Google or Bing.
Math questions like what is 1 + 1 are easily defeated.
Similarly, questions like who is the president of the United States are also easily defeated.
Think of questions that can’t be Googled for an answer.
For example, ask new registrations to spell a word but to spell it with the last letter capitalized. Use questions with a twist to fool automated spam software.
As long as it can’t be answered by Google then it’s likely to be impossible for a bot to defeat. The key is for the question to not be answerable by Google.
All Sites Are Under Attack
The bigger a site is, the harder it is to spot spam and the easier it is to hide it.
But even small sites are under heavy probing and attack at virtually any moment of the day.
It’s important to set up defenses to block spammers before they have a chance to hide their links on your webpages and quite possibly ruin your rankings.
It’s also important to be aware of the sneaky ways spammers try to add hidden links to a website.
Lastly, it is always a good idea to automatically apply the rel=nofollow link attribute to all user-generated content links which will signal to search engines that those links are not trustworthy and should not be considered.
That way, in the event a spam link does get in through user-generated content, the link itself will not be able to poison your rankings.
More Resources:
Featured Image: Khosro/Shutterstock
SEO
Why Google Can’t Tell You About Every Ranking Drop
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops.
The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review.
Sullivan clarified that a site could be affected by an algorithmic spam action or simply not ranking well due to other factors.
He emphasized that many sites experiencing ranking drops mistakenly attribute it to an algorithmic spam action when that may not be the case.
“I’ve looked at many sites where people have complained about losing rankings and decide they have a algorithmic spam action against them, but they don’t. “
Sullivan’s full statement will help you understand Google’s transparency challenges.
Additionally, he explains why the desire for manual review to override automated rankings may be misguided.
Two different things. A site could have an algorithmic spam action. A site could be not ranking well because other systems that *are not about spam* just don’t see it as helpful.
I’ve looked at many sites where people have complained about losing rankings and decide they have a…
— Google SearchLiaison (@searchliaison) May 13, 2024
Challenges In Transparency & Manual Intervention
Sullivan acknowledged the idea of providing more transparency in Search Console, potentially notifying site owners of algorithmic actions similar to manual actions.
However, he highlighted two key challenges:
- Revealing algorithmic spam indicators could allow bad actors to game the system.
- Algorithmic actions are not site-specific and cannot be manually lifted.
Sullivan expressed sympathy for the frustration of not knowing the cause of a traffic drop and the inability to communicate with someone about it.
However, he cautioned against the desire for a manual intervention to override the automated systems’ rankings.
Sullivan states:
“…you don’t really want to think “Oh, I just wish I had a manual action, that would be so much easier.” You really don’t want your individual site coming the attention of our spam analysts. First, it’s not like manual actions are somehow instantly processed. Second, it’s just something we know about a site going forward, especially if it says it has change but hasn’t really.”
Determining Content Helpfulness & Reliability
Moving beyond spam, Sullivan discussed various systems that assess the helpfulness, usefulness, and reliability of individual content and sites.
He acknowledged that these systems are imperfect and some high-quality sites may not be recognized as well as they should be.
“Some of them ranking really well. But they’ve moved down a bit in small positions enough that the traffic drop is notable. They assume they have fundamental issues but don’t, really — which is why we added a whole section about this to our debugging traffic drops page.”
Sullivan revealed ongoing discussions about providing more indicators in Search Console to help creators understand their content’s performance.
“Another thing I’ve been discussing, and I’m not alone in this, is could we do more in Search Console to show some of these indicators. This is all challenging similar to all the stuff I said about spam, about how not wanting to let the systems get gamed, and also how there’s then no button we would push that’s like “actually more useful than our automated systems think — rank it better!” But maybe there’s a way we can find to share more, in a way that helps everyone and coupled with better guidance, would help creators.”
Advocacy For Small Publishers & Positive Progress
In response to a suggestion from Brandon Saltalamacchia, founder of RetroDodo, about manually reviewing “good” sites and providing guidance, Sullivan shared his thoughts on potential solutions.
He mentioned exploring ideas such as self-declaration through structured data for small publishers and learning from that information to make positive changes.
“I have some thoughts I’ve been exploring and proposing on what we might do with small publishers and self-declaring with structured data and how we might learn from that and use that in various ways. Which is getting way ahead of myself and the usual no promises but yes, I think and hope for ways to move ahead more positively.”
Sullivan said he can’t make promises or implement changes overnight, but he expressed hope for finding ways to move forward positively.
Featured Image: Tero Vesalainen/Shutterstock
SEO
56 Google Search Statistics to Bookmark for 2024
If you’re curious about the state of Google search in 2024, look no further.
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Check out more resources on how Google works:
Learn more
SEO
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.
You can save time and understand an entire topic in seconds instead of hours.
In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.
But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.
ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.
“Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”
Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!
You must not blindly rely on the data you get back from ChatGPT.
What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.
ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.
Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.
In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.
Best ChatGPT Keyword Research Prompts
The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.
For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
The first prompt is to give you an idea of the niche.
As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.
The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “What are the most popular sub-topics related to keyword research?”
Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.
Let’s see.
Again, right on the money.
To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”
Here is an example of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
You can even branch these keywords out further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
You can even ask ChatGPT what any topic’s semantically related keywords and entities are!
Tip: The Onion Method Of Prompting ChatGPT
When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:
- What are the four most popular sub-topics related to SEO?
- What are the four most popular sub-topics related to keyword research
- List without description the top five most popular keywords for “keyword intent”?
- List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
- List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”
Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?”
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”
Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.
You can also do this using ChatGPT.
Example prompt:
“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”
Tip: Using the onion prompting method above, we can combine all this in one prompt.
“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.
Example prompt:
“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”
You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:
As well as get the keywords to target based on those questions:
“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”
Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.
For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”
However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”
You can query ChatGPT to inspire you here based on any topic and your target user persona.
SEO Example:
“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”
ChatGPT For Keyword Research Admin
Here is how you can best use ChatGPT for keyword research admin tasks.
Using ChatGPT As A Keyword Categorization Tool
One of the use cases for using ChatGPT is for keyword categorization.
In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.
ChatGPT can be a great companion for running a short version of this for you.
Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.
You could use the following prompt:
“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.
Using ChatGPT For Keyword Clustering
Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.
However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.
The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.
So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.
A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.
Use the following prompt to group keywords based on their semantic relationships. For example:
“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.
Using Chat GPT For Keyword Expansion By Patterns
One of my favorite methods of doing keyword research is pattern spotting.
Most seed keywords have a variable that can expand your target keywords.
Here are a few examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”
2. Comparison Patterns
Example:
“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”
3. Brand Patterns
Another one of my favorite modifiers is a keyword by brand.
We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.
Example prompt:
“For the top {Topic} brands what are the top “vs” keywords”
4. Search Intent Patterns
One of the most common search intent patterns is “best.”
When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.
Example:
“For the topic of “[Topic]” what are the 20 top keywords that include “best”
Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Like keyword research tools, ChatGPT has free and paid options.
However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.
To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.
However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.
For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:
And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.
As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.
The key is to validate the keyword research with a keyword research tool.
ChatGPT For International SEO Keyword Research
ChatGPT can be a terrific multilingual keyword research assistant.
For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;
- The key is to take the data above and paste it into a popular keyword research tool to verify.
- As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.
-
Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.
Key Takeaway
ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.
As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.
You cannot blindly trust the data you get back from ChatGPT.
However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.
But the key is how you prompt.
The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.
It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.
Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.
More resources:
Featured Image: Tatiana Shepeleva/Shutterstock
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