SEO
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world.
However, even though Facebook is the most popular social media platform, it doesn’t mean your ads will reach millions of people.
Nor should that be your goal, since that would expand past your budget and you’d end up targeting audiences who wouldn’t resonate with your brand.
How can you carve out an influential audience and customer base on Facebook?
Let’s take a look at some common mistakes that hurt ROI and how to avoid them, as well as some Facebook ad campaign strategy tips.
1. Deciding Facebook Is Not Suited To My Company
Some companies may choose to write off Facebook altogether since they may think it might not be best for their brand and complicated to incorporate or manage. But this would be a mistake.
Another reason brands may disregard Facebook Ads is because they believe it’s too expensive, but with a realistic budget and smart strategy, that’s far from the truth.
If your brand is considering Facebook ads, then it’s valuable to start by breaking down what your budget for Facebook Ads would be, including taking time to understand the different campaign potentials.
There are three crucial aspects of a Facebook campaign to consider when planning, such as the daily budget option, lifetime budget, and overall campaign budget optimization.
As we stated earlier, companies may think that Facebook ads aren’t for them because they might not be compatible with company branding for both B2B and B2C companies.
But both company types are sure to reach their target audience if they take the time to cultivate a strategy and get a bit creative.
For B2B brands, companies may believe their ads won’t attract professionals because the ad would appear on social media.
If this is a concern, then you might want to try lookalike audiences which are audiences that may be interested in your brand outside of the initial target audience.
A lookalike audience has the potential to broaden the scope of your audience and reach more businesses or individuals you didn’t initially consider.
This is a strategy to extend your reach through Facebook algorithms which have the ability to monitor multiple touchpoints as people and companies interact with Facebook.
The Facebook Lookalike Audience is the main feature that can help you connect with more people with similar qualities as your intended target audience.
This capability looks at what pages people like and interact with as well as their interests.
You can get more engagement with your content by adjusting it to answer questions they may have to engage with the audience on a topic, then creating additional supporting content to generate more engagement and traffic.
Then, based on this engagement, you can create a lookalike audience on social media.
For B2C companies that think they are more traditional or have non-digital products, it’s still a great way to build an audience and engage with individuals who may want to purchase your product.
It also builds brand authority to have a presence they recognize when searching for your product on social media.
You can create excitement, trust, and general interest that can turn into leads and long-term customers.
Whether you want sales or traffic, Facebook ads can be an effective tool, and Facebook makes the process more accessible through its algorithms and simple ad platform.
Now, let’s dive into strategy and objectives a bit more.
2. Having The Wrong Campaign Objective
The beginning of every strategy is setting your objective, and then you can decide the milestones and resources required to achieve it.
Facebook divides these objectives into three categories: awareness, consideration, and conversions.
If your goal is brand awareness, then you want to get people interested in your product or service through your ads and get them excited about your brand.
What makes your brand unique? What problem or problems does it solve? How can you best reach people, so they connect your product or service to your brand each time they see it?
Consideration is where you want to entice people to learn more about your brand and seek more information.
Get them intrigued to visit your website to learn more and potentially generate leads. Get people to like, comment, or message your brand to learn more.
Conversion, of course, is getting more sales. That strong and creative copy that prompts your call to action so they make a purchase.
Your objectives can change over time, but it’s crucial to select one objective for each campaign to evaluate its effectiveness since each strategy will have different goals and milestones.
Within the three groups, there are thirteen campaign objectives:
- Store Traffic
- Reach
- Brand Awareness
- Traffic
- Engagement
- Lead Generation
- Video Views
- Messenger
- Catalog Sales
- Conversions
- Event Response
- Page Likes
- App Installation
It’ll be essential to evaluate and consider each one to make sure you’re making the most out of your Facebook ad strategy.
It can seem overwhelming, so testing a few different ones may be the correct route for your brand.
After some practice, you’ll be able to see which ones are giving you the results you’re looking for, especially if you test multiple objectives over time.
Another vital component of setting a brand’s objectives is aligning the company’s objectives with its needs.
Correctly completing this aspect can help you optimize your budget, efforts for bidding options, and ad unit options.
Now we talked about milestones, and unfortunately, some companies wrongly measure their success simply through page likes or only consider a high click-through rate, but there’s more to it than that.
There are numerous platforms to analyze the analytics, which will get into a bit later.
3. Narrowing Down Into Too Wide (Or Too Specific) Targeted Audiences
Defining your target audience is key.
Even though you picked your objective, you still need to specify your audience, and it can be a bit tricky to make sure it’s not too large or too small.
You want to make sure your content targets audiences interested in your ad, and one of the best ways to do this is to create a customer profile of someone you would like to attract to your brand. This profile should be all-encompassing.
While it’s good to start with age, gender, income, marital status, and education level, you want to go further into what their hobbies, values, and interests are as well.
To really connect with people, you’ll have to consider more detailed factors to create your content for your ads.
Even though you establish a customer profile, you don’t want to go too narrow and target solely based on an office type, job title, or daily budget.
On the other hand, if you go too broad, you can target people who wouldn’t be interested in your brand and spend more money retargeting.
To solve this conundrum, here are some tips for the best way to build your audience for Facebook ads.
Let’s talk about content.
Focus on the different order for each ad, and try to tell a story through each iteration.
How will the customer journey evolve for each ad you present? And what is your intention for each ad along the way?
Then, once you’ve selected your audience and started your campaign, you can use the audience insights to better target people and redefine your reach. And, you want to observe how the audience is interacting with your page and content.
Additionally, you can layer different audience components such as their interests to reach more audiences in each ad.
It’s important to keep in mind some changes Meta is making to Facebook Ad Targeting for 2022.
These changes revolve around how brands connect with audiences based on health causes, sexual orientation, religious practices and groups, and political beliefs.
People were concerned with data privacy, especially when it comes to ad targeting, and Meta has made changes to resolve this issue.
However, Meta may also make further changes down the line, so it’s essential to keep these shifts on your radar.
4. Using The Wrong Ad Type
There are numerous ad types you can use on Facebook. These include pictures, infographics, videos, carousels which are multiple images or a video, and product displays such as a collection.
Once you figure out your objective, audience, and the way in which you would like your customer journey to unfold, it’ll be easier to select the ad type that will work best for your campaign.
Then, over time as you measure and track engagement for different pieces of content, you’ll be able to see which types resonate best with your audience.
Make sure to check the requirements for each format type since there are different view options based on a mobile device, computer, and small pop-up ads.
Also, it’s important to consider how your audience will view your content on each device to make sure it’s effective.
Myth: Assuming You Need To Have A Big Budget For Image/Video
You can create impactful, high-quality ads with simple tools such as Canva, which has preset templates where you can add your brand color and logo, and photos to your ads.
These types of platforms simplify ad creation and are generally cost-effective.
Additionally, you can use the carousel format to give your audience multiple stock photo images to browse through or create a compelling video.
5. Not Measuring Conversions
If you’re not monitoring your campaign or end up abandoning the ad, it’ll be hard to measure its true return on investment to better inform future campaigns.
It’s the only way to really see if your ads are working or find ways to pivot and re-strategize. Don’t let an initial campaign discourage you.
One effective tool to monitor analytics is to use Google Analytics to track various aspects such as consumer location, content, conversions, mobile engagement, and more.
You can check out the guide to Google Analytics here for a step-by-step tutorial.
Facebook will also give you insightful analytics to see the engagement you’re receiving for each ad and how it performs compared to others throughout the weeks.
Additionally, through Facebook Business Suite, you can manage campaigns in one location for both your Facebook and Instagram posts, as well as customize or adjust your campaign.
Check out some additional simple tips for driving more conversions once you have set your benchmark, such as remarketing engagement and other capabilities and experimenting by reviewing your data and retargeting ads.
So, maybe you’ve tried some tactics, and your Facebook Ads aren’t converting. Here are some reasons why your ads may not be converting and some tips to improve.
One reason is that your brand might not have enough audience data yet.
If this is your first campaign or you’re a newer brand, you might need to gather more analytics and comprehensive audience data to target your ads better.
You can accomplish this through Google Analytics, Microsoft Ads PPC, Facebook analytics, surveys, and questionnaires.
You may also need to take another look at your targeting parameters.
As stated earlier, going too wide or too narrow can diminish the effectiveness of your campaign.
You can improve this by redefining the three boundaries: demographics, psychographics, and behaviors.
Additionally, if customers aren’t buying your product or service, it can be impactful to focus on Facebook lead ads.
6. Not A/B Testing
When creating a Facebook ad campaign, it’s crucial not to assume you know what will automatically appeal to your intended audience.
Try completing some A/B Testing, and you might be surprised.
For example, you can make minor changes such as switching the call to action, messaging, or image selection to see which best engages with your audience.
Make sure to use the Facebook Ad Library for comparisons with other brands as well as to see trends and longevity.
Look at competitors’ ads to see what’s working for them within their ad messaging or format to connect with your similar audience.
Timing is also key to ensuring you’re reaching your audience at the right time.
Keep in mind the upcoming holidays that you might want to incorporate into your campaign.
Funnel mapping is also great to see where your audience is going when they go to your call to action.
When you look at the ad journey from the customer’s perspective, you can pinpoint areas for improvement.
Conclusion
When brands take the time to strategize and consider their objective, needs, audience, content type, and ad journey, Facebook ads become a more manageable option.
They are a cost-effective way to engage and grow a brand’s audience and have the potential for a great return on investment.
When you’re just getting into social media marketing, learning from your mistakes is an excellent opportunity for growth. It offers the chance to pinpoint areas for improvement.
Then you can course-correct to better connect with and expand your audience and customer base.
Facebook ads can become an influential tool in a brand’s market strategy.
More Resources:
Featured Image: Kaspars Grinvalds/Shutterstock
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SEO
Why Google Can’t Tell You About Every Ranking Drop
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops.
The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review.
Sullivan clarified that a site could be affected by an algorithmic spam action or simply not ranking well due to other factors.
He emphasized that many sites experiencing ranking drops mistakenly attribute it to an algorithmic spam action when that may not be the case.
“I’ve looked at many sites where people have complained about losing rankings and decide they have a algorithmic spam action against them, but they don’t. “
Sullivan’s full statement will help you understand Google’s transparency challenges.
Additionally, he explains why the desire for manual review to override automated rankings may be misguided.
Two different things. A site could have an algorithmic spam action. A site could be not ranking well because other systems that *are not about spam* just don’t see it as helpful.
I’ve looked at many sites where people have complained about losing rankings and decide they have a…
— Google SearchLiaison (@searchliaison) May 13, 2024
Challenges In Transparency & Manual Intervention
Sullivan acknowledged the idea of providing more transparency in Search Console, potentially notifying site owners of algorithmic actions similar to manual actions.
However, he highlighted two key challenges:
- Revealing algorithmic spam indicators could allow bad actors to game the system.
- Algorithmic actions are not site-specific and cannot be manually lifted.
Sullivan expressed sympathy for the frustration of not knowing the cause of a traffic drop and the inability to communicate with someone about it.
However, he cautioned against the desire for a manual intervention to override the automated systems’ rankings.
Sullivan states:
“…you don’t really want to think “Oh, I just wish I had a manual action, that would be so much easier.” You really don’t want your individual site coming the attention of our spam analysts. First, it’s not like manual actions are somehow instantly processed. Second, it’s just something we know about a site going forward, especially if it says it has change but hasn’t really.”
Determining Content Helpfulness & Reliability
Moving beyond spam, Sullivan discussed various systems that assess the helpfulness, usefulness, and reliability of individual content and sites.
He acknowledged that these systems are imperfect and some high-quality sites may not be recognized as well as they should be.
“Some of them ranking really well. But they’ve moved down a bit in small positions enough that the traffic drop is notable. They assume they have fundamental issues but don’t, really — which is why we added a whole section about this to our debugging traffic drops page.”
Sullivan revealed ongoing discussions about providing more indicators in Search Console to help creators understand their content’s performance.
“Another thing I’ve been discussing, and I’m not alone in this, is could we do more in Search Console to show some of these indicators. This is all challenging similar to all the stuff I said about spam, about how not wanting to let the systems get gamed, and also how there’s then no button we would push that’s like “actually more useful than our automated systems think — rank it better!” But maybe there’s a way we can find to share more, in a way that helps everyone and coupled with better guidance, would help creators.”
Advocacy For Small Publishers & Positive Progress
In response to a suggestion from Brandon Saltalamacchia, founder of RetroDodo, about manually reviewing “good” sites and providing guidance, Sullivan shared his thoughts on potential solutions.
He mentioned exploring ideas such as self-declaration through structured data for small publishers and learning from that information to make positive changes.
“I have some thoughts I’ve been exploring and proposing on what we might do with small publishers and self-declaring with structured data and how we might learn from that and use that in various ways. Which is getting way ahead of myself and the usual no promises but yes, I think and hope for ways to move ahead more positively.”
Sullivan said he can’t make promises or implement changes overnight, but he expressed hope for finding ways to move forward positively.
Featured Image: Tero Vesalainen/Shutterstock
SEO
56 Google Search Statistics to Bookmark for 2024
If you’re curious about the state of Google search in 2024, look no further.
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Check out more resources on how Google works:
Learn more
SEO
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.
You can save time and understand an entire topic in seconds instead of hours.
In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.
But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.
ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.
“Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”
Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!
You must not blindly rely on the data you get back from ChatGPT.
What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.
ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.
Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.
In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.
Best ChatGPT Keyword Research Prompts
The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.
For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
The first prompt is to give you an idea of the niche.
As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.
The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “What are the most popular sub-topics related to keyword research?”
Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.
Let’s see.
Screenshot from ChatGPT 4, April 2024Again, right on the money.
To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”
Here is an example of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
You can even branch these keywords out further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
Screenshot ChatGPT 4,April 2024List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
You can even ask ChatGPT what any topic’s semantically related keywords and entities are!
Screenshot ChatGPT 4, April 2024Tip: The Onion Method Of Prompting ChatGPT
When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:
- What are the four most popular sub-topics related to SEO?
- What are the four most popular sub-topics related to keyword research
- List without description the top five most popular keywords for “keyword intent”?
- List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
- List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”
Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?”
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”
Screenshot ChatGPT 4, April 2024Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.
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Screenshot from Google autocomplete, April 2024
You can also do this using ChatGPT.
Example prompt:
“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”
Screenshot from ChatGPT 4, April 2024Tip: Using the onion prompting method above, we can combine all this in one prompt.
“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.
Example prompt:
“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”
Screenshot from ChatGPT 4, April 2024You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:
Screenshot ChatGPT 4, April 2024As well as get the keywords to target based on those questions:
“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”
Screenshot from ChatGPT 4, April 2024Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.
For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”
However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”
You can query ChatGPT to inspire you here based on any topic and your target user persona.
SEO Example:
“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”
ChatGPT For Keyword Research Admin
Here is how you can best use ChatGPT for keyword research admin tasks.
Using ChatGPT As A Keyword Categorization Tool
One of the use cases for using ChatGPT is for keyword categorization.
In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.
ChatGPT can be a great companion for running a short version of this for you.
Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.
You could use the following prompt:
“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
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Screenshot from ChatGPT, April 2024
Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.
Using ChatGPT For Keyword Clustering
Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.
However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.
The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.
So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.
A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.
Use the following prompt to group keywords based on their semantic relationships. For example:
“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.
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Screenshot from ChatGPT, April 2024
Using Chat GPT For Keyword Expansion By Patterns
One of my favorite methods of doing keyword research is pattern spotting.
Most seed keywords have a variable that can expand your target keywords.
Here are a few examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”
Screenshot ChatGPT 4, April 20242. Comparison Patterns
Example:
“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”
Screenshot ChatGPT 4, April 20243. Brand Patterns
Another one of my favorite modifiers is a keyword by brand.
We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.
Example prompt:
“For the top {Topic} brands what are the top “vs” keywords”
Screenshot ChatGPT 4, April 20244. Search Intent Patterns
One of the most common search intent patterns is “best.”
When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.
Example:
“For the topic of “[Topic]” what are the 20 top keywords that include “best”
Screenshot ChatGPT 4, April 2024Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Like keyword research tools, ChatGPT has free and paid options.
However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.
To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.
However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.
For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:
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Screenshot from Ahrefs Keyword Explorer, March 2024
And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.
As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.
The key is to validate the keyword research with a keyword research tool.
ChatGPT For International SEO Keyword Research
ChatGPT can be a terrific multilingual keyword research assistant.
For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;
Screenshot ChatGPT 4, Apil 2024- The key is to take the data above and paste it into a popular keyword research tool to verify.
- As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
Screenshot from Ahrefs Keyword Explorer, April 2024But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.
-
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Screenshot from Ahrefs Keyword Explorer, April 2024
Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.
Key Takeaway
-
ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.
As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.
You cannot blindly trust the data you get back from ChatGPT.
However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.
But the key is how you prompt.
The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.
It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.
Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.
More resources:
Featured Image: Tatiana Shepeleva/Shutterstock
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