SEO
How To Optimize Your Site For Any Device
1. Give Your Site A Responsive Layout & Mobile-Friendly Design
Your website looks cool and works like a charm on PC; that’s fantastic.
Have you tried opening it on a smartphone?
Does it look like this?
If yes, then you have a big problem. That website is practically unusable on mobile.
Unfortunately, being PC-friendly doesn’t automatically make a website mobile-friendly as well.
And because of Google’s mobile-first index, if your site is not mobile-friendly, it may never see the light of page 1 of the search engine results pages (SERPs).
So what do you do?
The first major step in making your site mobile-friendly is working on a responsive design.
When a site is responsive, it displays properly on screens of all sizes, like this:
Screenshot from WebCEO.com, January 2023How To Give Your Website A Mobile-First Design
There are two ways to upgrade your website into a mobile-friendly experience. Each solution has its own tradeoffs.
- The fastest way: install a dedicated mobile-first plugin like WPtouch to give your website a responsive design in minutes. It’s the easiest method, but not without its risks; plugins are prone to breaking and (in the most extreme cases) even being hacked.
- The most reliable and secure way: modify your website’s code to include responsive solutions.
How To Hand-Code A Responsive Website
If you want to take the matters into your own hands and transform your desktop site into a responsive, mobile-friendly website, you’ll need to incorporate:
- A viewport.
- Responsive images.
- A fluid layout.
- Media queries.
We’ll teach you all the code you need to make your website responsive. But first, be sure you back up your website before making changes to your code.
How To Set A Viewport On A Website
Viewports help each browser know how to adapt your webpage’s dimensions to its screen.
If you add a viewport to your website’s HTML, your webpages will automatically adapt to fit onto any mobile device.
Add This:
To set the viewport on a page, add this line of HTML code inside its <head> tag:
<meta name="viewport" content="width=device-width, initial-scale=1">How To Make Images Responsive
When it comes to mobile-friendliness, it’s important that your visitor does not have to scroll left and right to see the content of your website.
This is true for all images as well, especially infographics.
Responsive images should automatically shrink and grow to fit the width of each visitor’s screen perfectly.
So, you want to use the max-width property.
How To Add The Max-Width To Make Your Images Responsive
- Open your site’s stylesheet (the CSS file).
- Add “max-width: 100%” for the <img> tag, like this:
img {
max-width: 100%;
}Now, if your images are wider than the viewport you added in the above step, they will automatically shrink to fit the available space.
How To Install A Fluid Layout
When you have a responsive layout on your website, it’s page elements fit themselves to any screen on their own. For example, if you have a fluid table, the table will resize along with the screen. That way, you can see all the columns without ever having to scroll left or right – even on a small mobile screen.
There are a few different fluid layout methods that you can try, depending on your individual site:
Use them when appropriate.
When To Use Flexbox
Use this method when you have a number of differently-sized items and want to fit them in a row. Add the “display: flex” property to their HTML tag, like in this example:
.items {
display: flex;
}When To Use Multicol
This method splits your content into columns. It uses the column-count property, like this:
.container {
column-count: 3;
}In this example, you get three columns.
When To Use Grid
As the name suggests, this method creates a grid to fit your elements inside. Here’s an example:
.container {
display: grid;
grid-template-columns: 1fr 1fr 1fr;
}The grid-template-columns property sets the number of column tracks (three in this example) and their sizes (1 fr).
Still not sure which to use? Plugins can automatically detect and implement the best fluid layout.
How To Add Media Queries To Your Website
Media queries are another way to adapt your content to any screen size. But they have another, much more notable advantage: they adapt your site to specific features native to different devices.
For example, a computer mouse’s cursor can hover over page elements, and smartphones have touchscreens. Account for these features, and you can tailor the user experience to any type of device.
There’s a lot to absorb when dealing with media queries, but MDN Web Docs have very detailed instructions.
Once you’ve done everything, check how well it works by viewing your site on many different devices.
2. Make Your Full Website Look Good On Mobile
Step one covered the technical framework that makes your website fit well on mobile devices.
Good news – that was the hardest part. Just a few more steps to go.
With a responsive design, your site is almost fully mobile-friendly. What else do you need to finish the job?
Next, it’s time to:
- Make use of large, easily readable text. Headlines and subheadings should be especially eye-catching.
- Make your interactive elements (such as buttons and checkboxes) large enough to be show-stopping.
- Avoid using long paragraphs. Short ones are always better.
- Use negative space generously. It will prevent your site from looking cramped.
- Leave some room around links and other interactive elements. That way, users won’t accidentally press what they don’t want to press.
3. Don’t Block Your Content With Popups
Popups make it harder for your visitor to get the information they came for, and they result in high bounce rates, a.k.a. people leaving your site as soon as they enter it.
Now, certain kinds of popups are pretty important. Most websites need to use cookies, and yours is probably no exception. And the GDPR made it mandatory to ask for the users’ permission to use their data, so you can’t avoid using a popup for that.
Screenshot from Axahealth.co.uk, January 2023However, your users don’t visit your site to look at popups. When the entire page is blocked by a request to accept the use of cookies, the visitors might not be so eager to put themselves in your shoes. On the contrary, it’s guaranteed to annoy them, and they may even leave without browsing your site at all.
What To Do Instead
Users are more tolerant of popups when they cover just a small portion of the screen. And if they are easy to close and dismiss, even better.
Screenshot from Att.com, January 20234. Fix The Technical Errors On Your Website
Even the most minor hiccup will be easy to spot on a small screen, including the dreaded 404 errors.
While a 404 page with a funny design can serve you well, an error is still an error; it will disrupt the user experience. It’s better to remove them as a factor completely.
Screenshot from Dribbble.com, January 2023How To Discover Your Website’s Technical Errors
What other errors can ruin a mobile user’s day? To name a few:
- Broken links.
- Broken images.
- Unwanted page redirects.
- Faulty CSS and Javascript.
- Server issues (e.g. gateway timeout).
All of them will send the user running if you don’t do something.
To get started, find all technical errors on your site. Scan it with WebCEO’s Technical Audit tool to generate a report.
Screenshot from WebCEO, January 2023Fix all the website errors you find as quickly as you can.
Don’t let codes like “Status: 503” confuse you – here are some expert tips for dealing with them.
After that, make it a habit to scan your site regularly (once a week is fine), and tend to errors in a timely manner.
5. Make Your Site Load Quickly
You visit your site, and it’s taking too long to load. Oh no!
Is the Internet down? No? Unfortunately, now your user may decide that your website never works and never return.
So, it’s important to do everything in your power to make sure your site loads quickly at all times.
How To Make Your Website Load Faster
Follow these six tips to make your website load faster:
- Optimize your images. Minimize their file size by tweaking their height and width, save them in the right format, and compress them.
- Enable compression (if it isn’t enabled yet). GZIP compression is among the most popular methods.
- Use browser caching. Find your domain’s .htaccess file and set the expiration times for your page elements.
- Use lazy loading. Like compression, it’s often already active. If you don’t have it, you can insert the loading=”lazy” attribute into the HTML tags of the elements you want to lazy load. Or just use a plugin like Smush.
- Optimize your pages’ code. If you have sufficient knowledge of HTML, Javascript, and other languages forming your site, you can try and trim the code. Be careful not to break anything.
- Merge elements where appropriate. For example, if you have two images right next to each other, merging them into a single image will help the page load faster.
Check your current loading speed with WebCEO’s Speed Optimization tool. It will point out the speed-related problems that are plaguing you right now.
Screenshot from WebCEO, January 20236. Optimize Your Website For Local & Voice Search
Smartphones are easy to carry around, which makes them a perfect tool for online browsing on the streets.
Does the user need to find something nearby? Their goal is merely one question away.
And since the question will likely contain the word “where,” your website needs to be ready for it. That’s done through optimization for local search – and, combined with mobile SEO, it becomes surprisingly effective for voice search at the same time!
Just do these things:
- Use location-based keywords and phrases in your content. They usually contain words like where, nearest, closest, near me, or in “name of your location”. For example: car wash near me.
- Have an FAQ page on your site. Make your answers concise and straight to the point.
- Put your business’ name, address, and phone number on your website’s home page. Better yet, put them in the footer.
- Create a listing on Google Business Profile, and fill it out with as much information as you can. This is necessary if you want to appear in Google Maps.
- Collect positive customer reviews – the more the better.
7. Make Your First Scroll Efficient
Ideally, you should be able to captivate the visitor as soon as they see your website. But there is only so much they can see on a small screen. So, what do you do?
Make your site’s “above the fold” (what users see in the first scroll) is a total knockout.
What are the must-haves you must put in there?
- Descriptive, eye-catching title.
- Navigation menu.
- Search bar.
- Call-to-action.
But those are just the basics.
Here are a couple of expert-level ideas:
- An interactive element (like a panoramic photo, a 3D model, or a simple game). Even an ordinary video works.
- A floating CTA that always stays on the screen no matter how far down you scroll.
Screenshot from Leadferno.com, January 20238. Make Your Search Results Attractive
As the saying goes, the best place to hide secrets is on page 2 of Google.
However, that’s true only for the desktop version.
Mobile Google comes with infinite scrolling, which presents the top 40 results instead of 10 before you find the “See More” button.
However, top 10 or not, your search results will never get any clicks if they don’t stand out.
And, just like with anything else, you need to stand out well. How do you apply this principle to your search results?
How To Make Your Search Results Stand Out
There are three great ways to make your search results more exciting for your future visitor:
- Use the best keywords. Not just in terms of search volume – use the keywords which capture users’ search intent better than others. To figure out which keywords those are, you need to put yourself in the users’ shoes. Or just ask the users you know about their search preferences.
- Use eye-catching titles and descriptions. Keywords are one main ingredient; the other ingredient is power words that stir the users’ emotions. Do you know which emotions are appropriate for your content?
- Add structured data. Mark up your page elements to create oh-so-clickable rich snippets.
Screenshot from search for [learn German], Google, January 2023Years ago, Google saw the potential in mobile devices – and, as it turns out, they were completely right.
The search giant invested greatly in mobile friendliness, and there’s no doubt: the Internet is so much better for it. Online content has become much easier on the eyes and simpler to use.
But does your site match the gold standard? Do your users get the same great experience across all of their devices?
If you have even a shadow of doubt, it’s time to employ every tool at your disposal to make sure your site meets the mark. Sign up now and let WebCEO help you sort things out.
Start boosting your search rankings and user engagement with a responsive website today!
SEO
Why Google Can’t Tell You About Every Ranking Drop
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops.
The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review.
Sullivan clarified that a site could be affected by an algorithmic spam action or simply not ranking well due to other factors.
He emphasized that many sites experiencing ranking drops mistakenly attribute it to an algorithmic spam action when that may not be the case.
“I’ve looked at many sites where people have complained about losing rankings and decide they have a algorithmic spam action against them, but they don’t. “
Sullivan’s full statement will help you understand Google’s transparency challenges.
Additionally, he explains why the desire for manual review to override automated rankings may be misguided.
Two different things. A site could have an algorithmic spam action. A site could be not ranking well because other systems that *are not about spam* just don’t see it as helpful.
I’ve looked at many sites where people have complained about losing rankings and decide they have a…
— Google SearchLiaison (@searchliaison) May 13, 2024
Challenges In Transparency & Manual Intervention
Sullivan acknowledged the idea of providing more transparency in Search Console, potentially notifying site owners of algorithmic actions similar to manual actions.
However, he highlighted two key challenges:
- Revealing algorithmic spam indicators could allow bad actors to game the system.
- Algorithmic actions are not site-specific and cannot be manually lifted.
Sullivan expressed sympathy for the frustration of not knowing the cause of a traffic drop and the inability to communicate with someone about it.
However, he cautioned against the desire for a manual intervention to override the automated systems’ rankings.
Sullivan states:
“…you don’t really want to think “Oh, I just wish I had a manual action, that would be so much easier.” You really don’t want your individual site coming the attention of our spam analysts. First, it’s not like manual actions are somehow instantly processed. Second, it’s just something we know about a site going forward, especially if it says it has change but hasn’t really.”
Determining Content Helpfulness & Reliability
Moving beyond spam, Sullivan discussed various systems that assess the helpfulness, usefulness, and reliability of individual content and sites.
He acknowledged that these systems are imperfect and some high-quality sites may not be recognized as well as they should be.
“Some of them ranking really well. But they’ve moved down a bit in small positions enough that the traffic drop is notable. They assume they have fundamental issues but don’t, really — which is why we added a whole section about this to our debugging traffic drops page.”
Sullivan revealed ongoing discussions about providing more indicators in Search Console to help creators understand their content’s performance.
“Another thing I’ve been discussing, and I’m not alone in this, is could we do more in Search Console to show some of these indicators. This is all challenging similar to all the stuff I said about spam, about how not wanting to let the systems get gamed, and also how there’s then no button we would push that’s like “actually more useful than our automated systems think — rank it better!” But maybe there’s a way we can find to share more, in a way that helps everyone and coupled with better guidance, would help creators.”
Advocacy For Small Publishers & Positive Progress
In response to a suggestion from Brandon Saltalamacchia, founder of RetroDodo, about manually reviewing “good” sites and providing guidance, Sullivan shared his thoughts on potential solutions.
He mentioned exploring ideas such as self-declaration through structured data for small publishers and learning from that information to make positive changes.
“I have some thoughts I’ve been exploring and proposing on what we might do with small publishers and self-declaring with structured data and how we might learn from that and use that in various ways. Which is getting way ahead of myself and the usual no promises but yes, I think and hope for ways to move ahead more positively.”
Sullivan said he can’t make promises or implement changes overnight, but he expressed hope for finding ways to move forward positively.
Featured Image: Tero Vesalainen/Shutterstock
SEO
56 Google Search Statistics to Bookmark for 2024
If you’re curious about the state of Google search in 2024, look no further.
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.
Check out more resources on how Google works:
Learn more
SEO
How To Use ChatGPT For Keyword Research
Anyone not using ChatGPT for keyword research is missing a trick.
You can save time and understand an entire topic in seconds instead of hours.
In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance them even further.
But before we jump into the prompts, I want to emphasize that you shouldn’t replace keyword research tools or disregard traditional keyword research methods.
ChatGPT can make mistakes. It can even create new keywords if you give it the right prompt. For example, I asked it to provide me with a unique keyword for the topic “SEO” that had never been searched before.
“Interstellar Internet SEO: Optimizing content for the theoretical concept of an interstellar internet, considering the challenges of space-time and interplanetary communication delays.”
Although I want to jump into my LinkedIn profile and update my title to “Interstellar Internet SEO Consultant,” unfortunately, no one has searched that (and they probably never will)!
You must not blindly rely on the data you get back from ChatGPT.
What you can rely on ChatGPT for is the topic ideation stage of keyword research and inspiration.
ChatGPT is a large language model trained with massive amounts of data to accurately predict what word will come next in a sentence. However, it does not know how to do keyword research yet.
Instead, think of ChatGPT as having an expert on any topic armed with the information if you ask it the right question.
In this guide, that is exactly what I aim to teach you how to do – the most essential prompts you need to know when performing topical keyword research.
Best ChatGPT Keyword Research Prompts
The following ChatGPT keyword research prompts can be used on any niche, even a topic to which you are brand new.
For this demonstration, let’s use the topic of “SEO” to demonstrate these prompts.
Generating Keyword Ideas Based On A Topic
What Are The {X} Most Popular Sub-topics Related To {Topic}?
The first prompt is to give you an idea of the niche.
As shown above, ChatGPT did a great job understanding and breaking down SEO into three pillars: on-page, off-page & technical.
The key to the following prompt is to take one of the topics ChatGPT has given and query the sub-topics.
What Are The {X} Most Popular Sub-topics Related To {Sub-topic}?
For this example, let’s query, “What are the most popular sub-topics related to keyword research?”
Having done keyword research for over 10 years, I would expect it to output information related to keyword research metrics, the types of keywords, and intent.
Let’s see.
Screenshot from ChatGPT 4, April 2024Again, right on the money.
To get the keywords you want without having ChatGPT describe each answer, use the prompt “list without description.”
Here is an example of that.
List Without Description The Top {X} Most Popular Keywords For The Topic Of {X}
You can even branch these keywords out further into their long-tail.
Example prompt:
List Without Description The Top {X} Most Popular Long-tail Keywords For The Topic “{X}”
Screenshot ChatGPT 4,April 2024List Without Description The Top Semantically Related Keywords And Entities For The Topic {X}
You can even ask ChatGPT what any topic’s semantically related keywords and entities are!
Screenshot ChatGPT 4, April 2024Tip: The Onion Method Of Prompting ChatGPT
When you are happy with a series of prompts, add them all to one prompt. For example, so far in this article, we have asked ChatGPT the following:
- What are the four most popular sub-topics related to SEO?
- What are the four most popular sub-topics related to keyword research
- List without description the top five most popular keywords for “keyword intent”?
- List without description the top five most popular long-tail keywords for the topic “keyword intent types”?
- List without description the top semantically related keywords and entities for the topic “types of keyword intent in SEO.”
Combine all five into one prompt by telling ChatGPT to perform a series of steps. Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4, and Step 5”
Example:
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, Step 4 and Step 5. Step 1 – Generate an answer for the 3 most popular sub-topics related to {Topic}?. Step 2 – Generate 3 of the most popular sub-topics related to each answer. Step 3 – Take those answers and list without description their top 3 most popular keywords. Step 4 – For the answers given of their most popular keywords, provide 3 long-tail keywords. Step 5 – for each long-tail keyword offered in the response, a list without descriptions 3 of their top semantically related keywords and entities.”
Generating Keyword Ideas Based On A Question
Taking the steps approach from above, we can get ChatGPT to help streamline getting keyword ideas based on a question. For example, let’s ask, “What is SEO?”
“Perform the following steps in a consecutive order Step 1, Step 2, Step 3, and Step 4. Step 1 Generate 10 questions about “{Question}”?. Step 2 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 3 – Generate 5 more questions about “{Question}” that do not repeat the above. Step 4 – Based on the above Steps 1,2,3 suggest a final list of questions avoiding duplicates or semantically similar questions.”
Screenshot ChatGPT 4, April 2024Generating Keyword Ideas Using ChatGPT Based On The Alphabet Soup Method
One of my favorite methods, manually, without even using a keyword research tool, is to generate keyword research ideas from Google autocomplete, going from A to Z.
-
Screenshot from Google autocomplete, April 2024
You can also do this using ChatGPT.
Example prompt:
“give me popular keywords that includes the keyword “SEO”, and the next letter of the word starts with a”
Screenshot from ChatGPT 4, April 2024Tip: Using the onion prompting method above, we can combine all this in one prompt.
“Give me five popular keywords that include “SEO” in the word, and the following letter starts with a. Once the answer has been done, move on to giving five more popular keywords that include “SEO” for each letter of the alphabet b to z.”
Generating Keyword Ideas Based On User Personas
When it comes to keyword research, understanding user personas is essential for understanding your target audience and keeping your keyword research focused and targeted. ChatGPT may help you get an initial understanding of customer personas.
Example prompt:
“For the topic of “{Topic}” list 10 keywords each for the different types of user personas”
Screenshot from ChatGPT 4, April 2024You could even go a step further and ask for questions based on those topics that those specific user personas may be searching for:
Screenshot ChatGPT 4, April 2024As well as get the keywords to target based on those questions:
“For each question listed above for each persona, list the keywords, as well as the long-tail keywords to target, and put them in a table”
Screenshot from ChatGPT 4, April 2024Generating Keyword Ideas Using ChatGPT Based On Searcher Intent And User Personas
Understanding the keywords your target persona may be searching is the first step to effective keyword research. The next step is to understand the search intent behind those keywords and which content format may work best.
For example, a business owner who is new to SEO or has just heard about it may be searching for “what is SEO.”
However, if they are further down the funnel and in the navigational stage, they may search for “top SEO firms.”
You can query ChatGPT to inspire you here based on any topic and your target user persona.
SEO Example:
“For the topic of “{Topic}” list 10 keywords each for the different types of searcher intent that a {Target Persona} would be searching for”
ChatGPT For Keyword Research Admin
Here is how you can best use ChatGPT for keyword research admin tasks.
Using ChatGPT As A Keyword Categorization Tool
One of the use cases for using ChatGPT is for keyword categorization.
In the past, I would have had to devise spreadsheet formulas to categorize keywords or even spend hours filtering and manually categorizing keywords.
ChatGPT can be a great companion for running a short version of this for you.
Let’s say you have done keyword research in a keyword research tool, have a list of keywords, and want to categorize them.
You could use the following prompt:
“Filter the below list of keywords into categories, target persona, searcher intent, search volume and add information to a six-column table: List of keywords – [LIST OF KEYWORDS], Keyword Search Volume [SEARCH VOLUMES] and Keyword Difficulties [KEYWORD DIFFICUTIES].”
-
Screenshot from ChatGPT, April 2024
Tip: Add keyword metrics from the keyword research tools, as using the search volumes that a ChatGPT prompt may give you will be wildly inaccurate at best.
Using ChatGPT For Keyword Clustering
Another of ChatGPT’s use cases for keyword research is to help you cluster. Many keywords have the same intent, and by grouping related keywords, you may find that one piece of content can often target multiple keywords at once.
However, be careful not to rely only on LLM data for clustering. What ChatGPT may cluster as a similar keyword, the SERP or the user may not agree with. But it is a good starting point.
The big downside of using ChatGPT for keyword clustering is actually the amount of keyword data you can cluster based on the memory limits.
So, you may find a keyword clustering tool or script that is better for large keyword clustering tasks. But for small amounts of keywords, ChatGPT is actually quite good.
A great use small keyword clustering use case using ChatGPT is for grouping People Also Ask (PAA) questions.
Use the following prompt to group keywords based on their semantic relationships. For example:
“Organize the following keywords into groups based on their semantic relationships, and give a short name to each group: [LIST OF PAA], create a two-column table where each keyword sits on its own row.
-
Screenshot from ChatGPT, April 2024
Using Chat GPT For Keyword Expansion By Patterns
One of my favorite methods of doing keyword research is pattern spotting.
Most seed keywords have a variable that can expand your target keywords.
Here are a few examples of patterns:
1. Question Patterns
(who, what, where, why, how, are, can, do, does, will)
“Generate [X] keywords for the topic “[Topic]” that contain any or all of the following “who, what, where, why, how, are, can, do, does, will”
Screenshot ChatGPT 4, April 20242. Comparison Patterns
Example:
“Generate 50 keywords for the topic “{Topic}” that contain any or all of the following “for, vs, alternative, best, top, review”
Screenshot ChatGPT 4, April 20243. Brand Patterns
Another one of my favorite modifiers is a keyword by brand.
We are probably all familiar with the most popular SEO brands; however, if you aren’t, you could ask your AI friend to do the heavy lifting.
Example prompt:
“For the top {Topic} brands what are the top “vs” keywords”
Screenshot ChatGPT 4, April 20244. Search Intent Patterns
One of the most common search intent patterns is “best.”
When someone is searching for a “best {topic}” keyword, they are generally searching for a comprehensive list or guide that highlights the top options, products, or services within that specific topic, along with their features, benefits, and potential drawbacks, to make an informed decision.
Example:
“For the topic of “[Topic]” what are the 20 top keywords that include “best”
Screenshot ChatGPT 4, April 2024Again, this guide to keyword research using ChatGPT has emphasized the ease of generating keyword research ideas by utilizing ChatGPT throughout the process.
Keyword Research Using ChatGPT Vs. Keyword Research Tools
Free Vs. Paid Keyword Research Tools
Like keyword research tools, ChatGPT has free and paid options.
However, one of the most significant drawbacks of using ChatGPT for keyword research alone is the absence of SEO metrics to help you make smarter decisions.
To improve accuracy, you could take the results it gives you and verify them with your classic keyword research tool – or vice versa, as shown above, uploading accurate data into the tool and then prompting.
However, you must consider how long it takes to type and fine-tune your prompt to get your desired data versus using the filters within popular keyword research tools.
For example, if we use a popular keyword research tool using filters, you could have all of the “best” queries with all of their SEO metrics:
-
Screenshot from Ahrefs Keyword Explorer, March 2024
And unlike ChatGPT, generally, there is no token limit; you can extract several hundred, if not thousands, of keywords at a time.
As I have mentioned multiple times throughout this piece, you cannot blindly trust the data or SEO metrics it may attempt to provide you with.
The key is to validate the keyword research with a keyword research tool.
ChatGPT For International SEO Keyword Research
ChatGPT can be a terrific multilingual keyword research assistant.
For example, if you wanted to research keywords in a foreign language such as French. You could ask ChatGPT to translate your English keywords;
Screenshot ChatGPT 4, Apil 2024- The key is to take the data above and paste it into a popular keyword research tool to verify.
- As you can see below, many of the keyword translations for the English keywords do not have any search volume for direct translations in French.
Screenshot from Ahrefs Keyword Explorer, April 2024But don’t worry, there is a workaround: If you have access to a competitor keyword research tool, you can see what webpage is ranking for that query – and then identify the top keyword for that page based on the ChatGPT translated keywords that do have search volume.
-
-
Screenshot from Ahrefs Keyword Explorer, April 2024
Or, if you don’t have access to a paid keyword research tool, you could always take the top-performing result, extract the page copy, and then ask ChatGPT what the primary keyword for the page is.
Key Takeaway
-
ChatGPT can be an expert on any topic and an invaluable keyword research tool. However, it is another tool to add to your toolbox when doing keyword research; it does not replace traditional keyword research tools.
As shown throughout this tutorial, from making up keywords at the beginning to inaccuracies around data and translations, ChatGPT can make mistakes when used for keyword research.
You cannot blindly trust the data you get back from ChatGPT.
However, it can offer a shortcut to understanding any topic for which you need to do keyword research and, as a result, save you countless hours.
But the key is how you prompt.
The prompts I shared with you above will help you understand a topic in minutes instead of hours and allow you to better seed keywords using keyword research tools.
It can even replace mundane keyword clustering tasks that you used to do with formulas in spreadsheets or generate ideas based on keywords you give it.
Paired with traditional keyword research tools, ChatGPT for keyword research can be a powerful tool in your arsenal.
More resources:
Featured Image: Tatiana Shepeleva/Shutterstock
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