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Image Link Building: How to Use Visual Content to Earn More Links

Publicerad

A captivating headline will draw you in.

A good opening line – a hook – will entice you to keep reading.

And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten.

Not only will images captivate your audience, but using visual content is also a practical approach to länkbygge.

A Skyword study showed that “Content containing related images performed better across all content categories.”

Och Google is continually “working to include more imagery and videos in Search,” changing the way information is presented on a results page.

This means that you need to change the way you present your website’s information to Google och other search engines.

So, you know that visual content is a valid länkbygge strategy, but how can you make it work?

7 Types of Visual Content Used to Build Links

First, it’s important to understand the different kinds of visual content out there.

Here’s a quick run-down of some of the key types of visual content you can use to build länkar to your site:

1. Infographics

Some people think infographics are overused; some people swear by them.

Using eye-catching infographics with useful information that readers can understand is still a great way to earn some länkar though, whether you love ’em or hate ’em.

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

2. Good Usage of Logos

Yes, your brand’s logo is visual content!

It’s already in multiple places on your site, and it may show up on other websites if you’ve ever written a guest post, been featured, or contributed to a community page.

Keep track of the places your logo shows up on the web, and make sure it’s linked back to your site.

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

3. Product Photos or a Brand Photoshoot

If you’re an ecommerce site or you have an online shop, use your product images for länkbygge.

Always use high-quality, original photos, and ensure that all steps have been taken to optimize each image for SEO (more on that later).

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

Don’t have products to take photos of?

Try a brand photoshoot from a professional fotograf, where it’s you working at your computer.

If you’re an author, show off your books in the photo shoot, too.

You can use your brand photos in so many ways.

For example, I’ve even used one of mine in my own Search Engine Journal author header.

sej header julia mccoy

sej header julia mccoy

4. Company or Employee Photos

Yep! Even the photos from your last company retreat or the employee photos on your team page can be used for länkbygge.

Again, make sure these images are high-quality, and please – spell your employees’ names right!

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

5. Statistical Charts, Graphs & Maps

Also known as data visualization, charts, graphs, and maps are a great way to generate länkar.

You can even pull these from leading statistics or research.

Make sure the information displayed is useful and easy for readers to understand.

Even without creating an original chart, graph, or map, you can run a report from a third-party site, take a screenshot of the results, and share it as an image in your content.

Remember to share the source of the report if you go this route, but the image itself – the screenshot – can be attributed to you.

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

6. Memes & GIFs

Memes and GIFs aren’t going anywhere.

If you aren’t using them in your content already, it might be time to try.

Use them tastefully and use them well, because people love to share a good meme, which will mean plenty of inbound länkar for you.

To make things really fun and original, you can generate your own memes for free at Meme Generator.

7. Creative Stock Photos

Another type of visual content that is often overused (and sometimes wrongly used), stock photos can still be useful for länkbygge when done right.

Just don’t use any stock photo.

Choose a high-quality, tasteful photo that’s relevant to your message and adds to the content.

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

3 Ways to Optimize Your Images for SEO

OK. You’ve got some ideas for images.

Now, let’s talk about optimizing those images for SEO so that you can get the full benefits of your visual content.

1. Add Captions

Adding descriptive captions to your images is often overlooked, but surprisingly, “captions get 16 percent more readership than text,” according to the PRSA.

An image caption differs from the image’s file name or alt text. It is the text that appears below the image, briefly explaining the picture.

Many relevant images are understood without captions, but that isn’t always the case.

Captions add additional context to an image, helping both readers and search engines process the information on your page.

2. Optimize Image File Names

Creating keyword-rich file names for images is vital to SEO optimization.

Your image’s file name helps describe the image to search engines.

File names should be short, relevant descriptions of the image, and should include primary and secondary keywords.

3. Include Alt Text

Alt text is the text that appears in place of an image when an image can’t be rendered, for whatever reason.

Image alt text should be similar to your image’s file name: a short, relevant description of the image, including keywords.

Adding alt text to your images can boost your site’s rankings by associating your images – and therefore, your site – with the keywords and descriptions used.

Reverse Image Search

Sometimes your image will be shared on another site without a link back to your site, or with the wrong länk.

There are a couple of tools to help you locate these images, like Google Images och TinEye.

Use these tools, and when you discover your images, contact the publication or blogger that’s using them and request that they link back to your site as the source.

Image Link Building: How to Use Visual Content to Earn More Links

Image Link Building: How to Use Visual Content to Earn More Links

Is a Picture Worth a Thousand Links?

Visual content gives your readers a clearer picture (pun intended) of what your message is all about.

As you put your content together, think of which visuals to include to clarify and enhance your message.

Try using different types of visual content as a part of your overall content marketing strategy and watch your link profile grow.

Sammanfattning

Tidsram: Include images in your content right away

Resultat upptäckta: 3-6 months

Medel länkar per month: 5

Verktyg:

  • Creatives (images, visual content)

Fördelar:

  • Improve site rankings and SEO
  • Earn links
  • Enhance text content for readers.

Bildkrediter

Featured Image: Paulo Bobita
All screenshots taken by author

Searchenginejournal.com

MARKNADSFÖRING

Stoppa Writer's Block, Imposter Syndrome och andra rädslor för innehåll

Publicerad

Stop Writer’s Block, Imposter Syndrome, and Other Content Fears

Yes, writing is hard.

When writing for content marketing, the process becomes even more challenging. You have no time to sit and wait for inspiration or the muse to help you craft engaging text. You have content plans to follow and deadlines to meet.

That’s when fear arises.

Raise your hand if one of these whispers creeps into your mind when you try to write:

  • “A better article exists already. My content is a pathetic copy.”
  • “I’m not good enough. I can’t write better than [your guru’s name here].”
  • “So much info! Can I structure all of it? I’ll miss something essential.”
  • “What should I write?”
  • “They won’t like it. I’ll get rejected.”
  • “My draft sucks; it’s boring.”
  • “Johnny writes 1,000 words every day. I’m too slow.”

Writing fears fall into two categories: doubts about your abilities or concern over others’ judgment of your work. You can tame blank-page syndrome, imposter syndrome, writer’s block, or whatever stops you from creating great content with these seven simple yet effective tricks.

Writing fears fall into two categories – doubts about your abilities and concern over others’ judgment of your work, says @LesleyVos via @CMIContent. #ContentMarketing Klicka för att tweeta

1. Practice therapeutic writing

Therapeutic writing will help prevent blank-page syndrome – staring at the screen with no idea how to start a content piece. Some blame this on a lack of inspiration, while others use grimmer diagnoses like emotional burnout or even workplace depression. Skeptics are less euphemistic, calling it nothing but the fear of writing crap.

To beat it, develop a daily writing habit. You may have heard about Morning Pages – a system that has you write (in long hand) three pages of stream-of-consciousness text first thing in the morning. Following free-writing practices and keeping a diary also fall into this category. If these exercises work for you, great. If not, you can try therapeutic writing.

Keep a journal where you regularly write a letter to a chosen addressee, telling them about daily events that made you angry, sad, anxious, or happy. You may publish these as short sketches on social media.

In the post below, the author at handle @heyamberrae pens a letter to her followers about “experiencing the most extraordinary love” she’s ever known.

How can therapeutic writing help with professional content writing?

Practicing such reflective writing makes you less likely to freeze at that intimidating text cursor. You’ll beat the fear of an imperfect draft and use the “write-first, edit-later” rule we all know (but often forget).

2. Start a ‘clever-thoughts’ notebook

A notebook with clever thoughts is not a collection of quotes from writing gurus and influences, though that could be an inspiring practice.

A clever-thoughts notebook contains the ideas, sentences, and interesting facts you learn during the day from books, websites, etc. An average person has around 6,000 thoughts daily but forgets most by evening, so the notebook will help you remember your best ones. And that list will come in handy next time you need to write text but worry you have nothing to say.

Jot down your clever thoughts in a notebook. They may come in handy the next time you struggle to come up with content ideas says @LesleyVos via @CMIContent. Klicka för att tweeta

3. Record your voice

Сreative content ideas, topics, and arguments may come to you when you’re nowhere near your laptop or a notebook. Haven’t we all had a brilliant idea caught in the dead of night, only to forget everything by morning?

Other times your thoughts flow freely – until you try to write them down. When you sit down to summon the right words, you forget what you wanted to say.

It’s like this meme, which I tweaked for content writing: You envisioned a real-life dog, but your writing only produces the socket puppet version.

To avoid writer’s block and still get your idea down, record your thoughts when they come to you. Then transcribe the recording or use the voice-typing feature in your writing app. You’ll be able to structure your dictated thoughts into content assets later.

4. Opine on opinions

This trick can help you beat the you’re-not-good-enough writing fear.

After reading an influencer’s thoughts and insights on a topic, think of supporting arguments or counterarguments. Then, write them down as if you were having a dialogue with that person.

The tactic helps you think critically, develop arguments, structure the facts, and manage your information priorities. It serves you in crafting more comprehensive content, whether you write about restaurants, create cause-related posts, or practice guest blogging to reach content marketing goals.

Writing trick: Read a respected person’s thoughts on a topic and write a counterargument, says @LesleyVos via @CMIContent. #ContentMarketing Klicka för att tweeta

5. Mirror your favorite writer

It stands to reason that content creators read a lot. As my favorite author, Stephen King, says, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”

And, as my second yet no less favorite writer Ernest Hemingway said, “There’s no friend as loyal as a book.” Not only can these loyal friends make your content better, but they can help smash the fear of rejection and not being good enough to write.

(Confession: I had both those fears before pitching my first article to the Content Marketing Institute.)

Who is your favorite writer, essayist, or blogger? Do you analyze their writing style while reading? Do you notice language tricks they use?

Mirroring a writer is among the most efficient techniques for developing a writing style. It helps enhance your vocabulary, add a few alternative writing tactics to your content creation toolkit, and conquer your fear of criticism.

(Confession: Once I learned that Stephen King got 30 rejections before his book Carrie was published, there was no room left for the “not good enough” fear.)

6. Read the news and niche resources

The daily habit of reading the news and niche blogs brings benefits for content writers. These include:

  • Better cognitive skills and brain functioning
  • Enriched vocabulary
  • New ideas for content creation
  • Writing style inspiration

But please note: This trick won’t work if you read everyone and everything. Make a list of professional resources that inspire and educate you at the same time.

(Confession: I learned the art of web writing from Ann Handley and Jon Morrow. And Henneke Duistermaat’s works help me feel the skönhet of English and make peace with my inner critic. Plus, her list of writing fears inspired me to create this article.)

This tweet from Henneke describes how she used to think of herself as a writing wimp and pondered why she couldn’t be as confident as others. But she discovered that writing fears are normal – the fear signals that you’re out of your comfort zone and writing something that matters.

Vem finns på din lista över resurser att följa?

7. Bo i ett professionellt utrymme

En bra övning för att krossa rädslor och självtvivel för innehållsförfattare är att stanna i det professionella rummet. Delta i seminarier, delta i konferenser eller webbseminarier, besök lokala möten, kommunicera med intressanta människor på sociala medier, etc. Dessa interaktioner kan hindra dig från att nå en platå och förbättra skrivproduktiviteten.

Social delaktighet kan utlösa glada kemikalier i hjärnan för att tillfredsställa behovet av spänning. Denna spänning fungerar som en inspiration att skriva mer och "glömma" bedragarsyndromet och andra skrivarrädslor för ett tag.

Är du redo att säga adjö till din skrivarrädsla?

Rädslor (för en tom sida, misslyckande, avslag, skriva skit eller att inte vara tillräckligt bra) fungerar som små bestar, gnager på ditt skrivandego och hindrar dig från att njuta av innehållsskapandeprocessen.

När du namnger ditt best kan du beväpna dig med ett eller flera av dessa trick för att hjälpa dig att krossa dem.

Vill du ha fler tips, insikter och exempel på innehållsmarknadsföring? Prenumerera till arbetsdags- eller veckomail från CMI.

HANDPLOCKAT RELATERAT INNEHÅLL:

Omslagsbild av Joseph Kalinowski/Content Marketing Institute



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