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Google Adds New ‘Data Safety’ Labels to Play Store Listings to Improve Data Usage Transparency

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Google Adds New 'Data Safety' Labels to Play Store Listings to Improve Data Usage Transparency

Google is rolling out updated ‘data safety’ labels for all apps listed in the Play Store, which will provide more specific info as to how each app collects and utilizes your info, increasing transparency over the process.

As you can see in this example, the new Data Safety section within Play app listings will provide an overview of not only the types of data that each app collects, but how that developer utilizes the information it takes in.

Som förklarat av Google:

“We heard from users and app developers that displaying the data an app collects, without additional context, is not enough. Users want to know for what purpose their data is being collected and whether the developer is sharing user data with third parties. In addition, users want to understand how app developers are securing user data after an app is downloaded.”

The new Data Safety section prompts developers to clearly mark what data is being collected, and signify how it’s being used.

The section will include notes on:

  • Whether the developer is collecting data and for what purpose
  • Whether the developer is sharing data with third parties
  • The app’s security practices, like encryption of data in transit and whether users can ask for data to be deleted
  • Whether a qualifying app has committed to following Google Play’s Families Policy to better protect children in the Play store
  • Whether the developer has validated their security practices against a global security standard

Developers will be required to complete this section for their apps by July 20th, or they risk penalties, and potentially being unlisted in the marketplace.

It’s the latest data transparency development in the market, following on from Apple’s ATT data-sharing prompts, and Google’s own improved Play Store listings on data usage. Google’s also working to phase out third-party tracking cookies, the next big shift on this front, which will see it move to alternate forms of ad targeting, based on Ämnen, which could have major impacts on ad targeting accuracy.

Apple’s decision to provide users with more control on this front has already had big impacts, with Meta reporting that Apple’s iOS privacy changes will cost it around $10 billion in 2022 alone. Other platforms have also seen impacts in their ad tools, and while this update will be less disruptive, it’s another factor in the rising data transparency push, that will cumulatively cause major shifts for advertisers over time.

But it makes sense. Data has become the currency of online interaction, and users should have control over such, or at the least, the capacity to fully understand, if they choose, how their personal information is being utilized by advertisers and developers in varying ways.

Which is what this update provides – and again, the impacts here won’t be significant for advertisers, though they may prompt some app makers to scale back their data collection processes, which could have flow-on effects.

Users will start seeing the new Data Safety section within Google Play store listings from today


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An Overview of Generative AI [Infographic]

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An Overview of Generative AI [Infographic]

Generative AI is the latest big tech trend, with the latest variations of text and image generators now able to create original content that’s comparable to human outputs, opening up a range of new possibilities.

That’s also freaking a lot of people out, due to concerns that they could be out of the job entirely due to the sudden influx of impressive AI tools. And some, like digital artists, are already feeling the pinch – but it is worth noting that AI systems can only iterate on what’s come before, in order to provide similar content, they can’t come up with entirely original, unique, or even trustworthy material.

‘Trustworthy’ in this context relates to the accuracy of the text data such systems provide, with AI systems known to ‘hallucinate’ answers based on the various data points they can connect to your query. Essentially, you really have to know and understand the topics that you’re focusing on to produce the best results, because you can then view the outputs with a more critical eye, and ensure no mistakes or errors slip through.

In this sense, these tools work best as assistants – and in that context, it’s less about them taking your job, and more about them leveling up your capacity.

To provide more context as to what these systems are, and how they work, the team from Visual Capitalist has put together a basic overview of some of the key generative AI processes that you need to know about as we move into the next stage of the digital era.

Understanding these tools, and their many applications, will soon become a requisite for many roles – and the more you know, the better placed you’ll be.

Time to jump in – check out the fullständig infografik Nedan.

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US state to require parental consent for social media

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Social media in Niger came under a massive disinformation attack in February, an AFP Fact Check investigation has found

Social media. – © AFP Denis Charlet

Utah on Thursday became the first US state to require social media sites to get parental consent for accounts used by under-18s, placing the burden on platforms like Instagram and TikTok to verify the age of their users.

The law, which takes effect March 2024, was brought in response to fears over growing youth addiction to social media, and to security risks such as online bullying, exploitation, and collection of children’s personal data.

But it has prompted warnings from tech firms and civil liberties groups that it could curtail access to online resources for marginalized teens, and have far-reaching implications for free speech.

“We’re no longer willing to let social media companies continue to harm the mental health of our youth,” tweeted Spencer Cox, governor of the western US state, who signed two related bills at a ceremony Thursday.

The bills also require social media firms to grant parents full access to their children’s accounts, and to create a default “curfew” blocking overnight access to children’s accounts. 

They set out fines for social media companies if they target users under 18 with “addictive algorithms,” and make it easier for parents to sue social media companies for financial, physical or emotional harm.

“We hope that this is just the first step in many bills that we’ll see across the nation, and hopefully taken on by the federal government,” said state representative Jordan Teuscher, who co-sponsored the bill.

Michael McKell, a Republican member of Utah’s Senate who also sponsored the bill, said it was a “bipartisan” effort, and praised President Joe Biden’s recent State of the Union address, in which he raised the issue.

Biden last month called on US lawmakers to restrict how social media companies advertise to children and collect their data, as he accused Big Tech of conducting a “for profit” experiment on the nation’s youth.

California has already introduced online safety laws including strict default privacy settings for minors, but the Utah law goes further.

Lawmakers in states such as Ohio and Connecticut are working on similar bills.

Platforms including Instagram and TikTok have introduced more controls for parents, such as messaging limits and time caps.

At Thursday’s ceremony in Utah, McKell pointed to data from the federal Centers for Disease Control and Prevention which he said highlighted the toll social media apps can have on young minds.

“The impact on our daughters — and I have two daughters — it was incredibly troubling,” he said. 

“Thirty percent of our daughters from ninth grade to 12th grade had seriously contemplated suicide. That’s startling.”

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ChatGPT is being used to lure victims into downloading malware

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ChatGPT

Hackers are trying to capitalize on the enormous popularity of ChatGPT to distribute malware, security experts have warned.

A report from cybersecurity researchers CloudSEK has detailed an elaborate scheme that includes stolen Facebook accounts, groups, and pages, malicious Facebook ads, and fake ChatGPT software.

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