SOCIAL
Flipkart’s ‘Har Ad Me Jo Dikhta Hai’ Hoarding is Marketing at its Best, Pic Goes Viral on Twitter
Flipkart’s ‘Har Ad Me Jo Dikhta Hai’ Hoarding is Marketing at its Best, Pic Goes Viral on Twitter (Photo Credits: Twitter/@Hyprocus)
Flipkart’s quirky ad hoarding grabs attention of Twitter users, here’s why.
Ad hoardings are a common sight on streets, but what truly sets them apart is how they catch our attention. The messages, colour schemes, visuals – everything needs to be appealing and powerful enough to attract potential customers. And Flipkart, in a brilliant marketing move, managed to accomplish just that, standing out from the crowd of hoardings and showcasing marketing at its best. But what exactly did they do?
In a picture shared by Twitter user Pranav Mailarpawar, multiple company advertisements can be seen lined up one after the other. However, Flipkart took advantage of this situation and stole the show with a clever and quirky message. Their hoarding stood among those of Samsung, Asus, Puma, and Sony, but it had a message that caught everyone’s attention: “There are 7 ads around us. Har ad me jo dikhta hai, vo Flipkart pe milta hai (Whatever you see in every ad is available on Flipkart). This simple yet impactful message immediately caught the attention of viewers, precisely as the e-commerce company had intended. It was a clear example of ‘small role, big impact’, demonstrating that even with minimal visuals, the message conveyed had a significant influence.
As the picture of Flipkart’s ultra-marketing move went viral, people began reacting to it with enthusiasm. “Haha amazing! Copywriter,” wrote one user. “Best use of Ambush Marketing. Genius is the word!” commented another, signalling towards the marketing technique where a brand boldly targets a competitor or seizes their exposure without concealing their intentions.
However, not everyone was as complimentary, and some took a dig at Flipkart. “Galat likha hai.. They should write ki in sabki COPY milti hai Flopkart par,” remarked a user while another one quipped, “Flipkart mein dikta Hai aur milta Hai, par hum guarantee nahi dete Hai.”
Also Read: Zomato, Blinkit and Netflix’s Wordplay War in Billboard Collaboration is Marketing Genius
Meanwhile, the location of the hoarding, as pointed out by a user, was at Bandra Talao junction.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
How the TikTok Algorithm Works in 2024 (+9 Ways to Go Viral)
Blog Post Checklist: Check All Prior to Hitting “Publish”
How to Use Keywords for SEO: The Complete Beginner’s Guide
How To Protect Your People and Brand
Google Started Enforcing The Site Reputation Abuse Policy
How to Craft Compelling Google Ads for eCommerce
Elevating Women in SEO for a More Inclusive Industry
How to Brainstorm Business Ideas: 9 Fool-Proof Approaches
The Ultimate Guide to Email Marketing
Advertising on Hulu: Ad Formats, Examples & Tips
-
PPC6 days agoHow the TikTok Algorithm Works in 2024 (+9 Ways to Go Viral)
-
SEO7 days agoBlog Post Checklist: Check All Prior to Hitting “Publish”
-
SEO5 days agoHow to Use Keywords for SEO: The Complete Beginner’s Guide
-
MARKETING6 days agoHow To Protect Your People and Brand
-
SEARCHENGINES7 days agoGoogle Started Enforcing The Site Reputation Abuse Policy
-
PPC7 days agoHow to Craft Compelling Google Ads for eCommerce
-
MARKETING7 days agoElevating Women in SEO for a More Inclusive Industry
-
PPC7 days agoHow to Brainstorm Business Ideas: 9 Fool-Proof Approaches