Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo...
After testing it over the past six months, Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads...
Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients...
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the...
“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and...
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the...
Propelled by the increase in demand for cloud-based services over the previous two years, Software as a Service, or SaaS for short, remains one of the...
There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels...
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to...
Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is “rolling out a new scripts experience featuring improved performance, support...