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Machine Learning cares about your Customers

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Machine Learning cares about your Customers


Machine learning is orchestrating every business aspect from attracting, selling and serving customers.

It plays a vital role in monitoring the corporate environment. Most business owners care about their customers. They are genuinely concerned when it comes to replacing humans with machines. Machine learning (ML) aims to transform user experience by creating a strong bond between customers and technology.

Machine learning pulls data from customers and uses it to predict behavioral patterns and various trends. While a customer is shopping on an e-commerce platform, machine learning tools can detect precisely when they need assistance, ensuring that they continue along the sales process without any complications.

Technology has changed our world altogether. Right from making our first cup of coffee in the morning to driving our cars for us, it is gradually taking care of all our daily needs. Right from suggesting what our next buy on Amazon should be to curating entertainment for us on Netflix, technology is shadowing us 24×7. Machine learning is largely responsible for this massive upheaval.

Deep learning is now moving to professional fields in full swing too. Since any organization is still alive thanks to its customers, leveraging ML to keep clients happy should be an obvious choice. ML transforms the user experience in unfathomable ways. Far away from the monotonous one-word conversations, chatbots can now analyze sentiments and answer accordingly.

ML focuses on finding hidden patterns, relationships, and the probabilities in data sets. Knowingly or unknowingly, we all generate a lot of data every second. For instance, social media platforms are one the richest sources for big data. ML analyzes such data and extracts meaningful information to learn from it.

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Customer satisfaction is vital for any organization to stay relevant amidst their competitors. Retailers, however, can’t manually scan through each of their customer’s feedbacks. But, now they have ML to take care of their customers. By analyzing data from various mediums, retailers get real-time insights on customers who have negative feedback for their brand. Wearable devices, for instance, act as a source of customer data for retailers. With the use of processes like sentiment analysis, natural language processing, and predictive analytics, ML enables retailers to know their customer preferences better and offer them a customized shopping experience. 

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How Industries Make the Most out of Machine Learning

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Retail, banking, tourism, healthcare, and many other industries are witnessing tremendous advancements with the implementation of ML. Gone are the days when you had to visit a travel agent to book a flight ticket or apply for a loan. Today, we have technology doing everything for you. Be it fraud detection or risk management, ML is taking up everything on its plate. The role of machine learning has gone way beyond chatbots now. The healthcare industry is seeing great progress with the adoption of ML in diagnosing diseases. Recently, doctors have been using ML to predict impairment after spinal injury. Then there is Disney, the entertainment conglomerate, which is using ML to reduce the waiting time for visitors to take a ride. The applications of ML are only growing in the pursuit of better customer experience and satisfaction.



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TECHNOLOGY

VMware unveils vSphere+ and vSAN+ to simplify operations with Centralised Infrastructure Management

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VMware unveils vSphere+ and vSAN+ to simplify operations with Centralised Infrastructure Management


VMware has launched VMware vSphere+ and VMware vSAN+ to help organisations bring the benefits of the cloud to their existing on-premises infrastructure with no disruption to their workloads or hosts.

Introduced at VMworld 2021 as a technology preview known as Project Arctic, these new offerings will help customers enhance their infrastructure by providing centralised cloud-based infrastructure management, integrated Kubernetes, access to new hybrid cloud services, and a flexible subscription model.

Krish Prasad, senior vice president and general manager for VMware Cloud Platform Business, Cloud Infrastructure Business Group, VMware, said: “VMware vSphere+ and VMware vSAN+ represent the next major evolution of those foundational solutions that customers know and trust.

“Wherever customers are on their digital transformation journey and in executing their cloud strategy, vSphere+ and vSAN+ will help accelerate their transformation by bringing the benefits of cloud to their existing on-premises infrastructure and workloads, along with simplified consumption via a flexible subscription model.”

VMware vSphere+ and VMware vSAN+ are an integral part of the VMware Cloud strategy to deliver consistent infrastructure with value-added capabilities across distributed environments. vSphere+ and vSAN+ will enable customers to activate add-on hybrid cloud services that deliver on key use cases for business-critical applications running on-premises, including disaster recovery and ransomware protection. Customers of all sizes will be able to consume new capabilities, security and product updates at a much faster pace and vastly simplify their operations—without making changes to their existing applications or hardware.

“The transformation of on-premises infrastructure with cloud services is an emerging modernisation trend that IDC is seeing draw significant interest from enterprises,” said Gary Chen, IDC Research Director, Software Defined Compute. “By enabling the ubiquitous datacenter hypervisor with cloud services, users will be able to onboard innovative capabilities that can be delivered immediately and fully managed from the cloud to address a broad range of pain points such as management efficiency, scale out Kubernetes operations, and DR. The future possibilities of this delivery model, such as with vSphere+ and vSAN+, are endless and can be a key tool for enterprises to modernise existing infrastructure quickly with minimal burden.”

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Under pressure to improve efficiency and productivity, infrastructure operations teams are seeking more efficient ways to maintain and protect infrastructure to support increasingly larger and more complex environments. In many instances, customers’ vSphere environments are distributed across siloed locations, edge sites, and clouds leading to operational complexity and inefficient maintenance experience.

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vSphere+ and vSAN+ provide a unified infrastructure management experience for these distributed environments via the VMware Cloud Console. The console features global inventory, configuration, alerts, administration and security status for on-premises deployments. Admins will be able to perform certain operational tasks directly from the VMware Cloud Console such as managing configurations and policies across their deployments. Additionally, customers will benefit from a vastly simplified lifecycle management experience through cloud-enabled automation of updates of on-premises infrastructure components. Customers will also gain from cloud-based remediation and configuration drift capabilities, including security checks to maintain compliance with corporate and regulatory requirements.

Developer teams are focused on modernising their applications and infrastructure to deliver better software to production, faster. Providing a single workload platform for running VMs and containers orchestrated by Kubernetes, vSphere+ will help transform on-premises infrastructure into an enterprise-ready Kubernetes platform. This includes providing a multi-cloud IaaS consumption experience for developers by extending the capabilities of VMware Tanzu Standard Runtime to enable developers to run and manage Kubernetes at scale with consistency and efficiency across on-premises, public clouds, and edge. The inclusion of VMware Tanzu Mission Control Essentials will provide customers with global visibility across their entire Kubernetes footprint and automate operational tasks.

Modern organisations require integrated and expanded cloud services to consistently bolster their security posture, quickly recover from disasters and site outages, and better protect against ransomware. With vSphere+ and vSAN+, customers will continue to use their existing investments, including toolsets and domain expertise, while benefiting from the expanded capabilities of VMware Cloud. Customers will benefit from protection workflows available as add-on cloud services directly integrated into their operating environment including VMware Cloud Disaster Recovery, an on-demand ransomware and disaster recovery service. New add-on cloud services are under development and are expected to be delivered in the future providing customers with a streamlined path to the cloud, should they choose to migrate down the road.

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