Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company’s overall marketing.
In this new, short video on Hero Academy Hanapin’s Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. The topics range from the basics of Google & Facebook ads to creating a pivot table in Excel to learning how to set up an ad campaign in Amazon DSP.
Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all 20+ videos currently in the Academy and all the new ones added thereafter.