How To Calculate Effective Click-Thru Rate

When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the full picture of what…

Read more »

10 Visual Google Ads PPC Reports You Should Use

As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy…

Read more »