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When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the...
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier...
Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to set...
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