Google added a new section of their developer pages focused on best practices for ecommerce websites. The new pages are aimed at developers but are equally useful to any ecommerce site publisher that sells products online.
Best Practices for Ecommerce
The goal of the new guide is show how to make your products visible not just in Google Search but through any of Google’s search products that surfaces products for shoppers.
There are seven brand new pages that concentrate on the following topics:
Where ecommerce content can appear on Google
Share your product data with Google
Available options for sharing product data with Google
Include structured data relevant to ecommerce
Ecommerce structured data tips
How to launch a new ecommerce website
Designing a URL structure for ecommerce sites
How to optimize URL structure
Help Google understand your ecommerce site structure
How to create the best site navigation structure
Pagination, incremental page loading, and their impact on Google Search
User experience patterns that help Google show products
Where Ecommerce Content Can Appear on Google
Google is commonly considered as mostly a Search Engine. But Google is comprised of many services that are tightly bound to the mobile phone as well as desktop apps, but primarily the mobile experience.
Many of these services show users products in contexts outside of the search engine, at the very moment that the consumers are interested in those products.
Google calls services “surfaces,” where they surface content and products to users.
Google lists six important surfaces:
Google Shopping tab
Google My Business
Google recommends creating content specific for each of those six contexts:
“Some of these surfaces support multiple ways in which content can be displayed”
Share Your Product Data with Google
This section shows different ways to provide product information to Google, including structured data and product feeds to Google’s Merchant Center, so that Google can show it to shoppers in the appropriate moments.
This section also describes all the ways this information is used to benefit ecommerce sites.
Include Structured Data Relevant to Ecommerce
This section lists eight important structured data that ecommerce sites should be aware of and use.
Help Google Understand Your Ecommerce Site Structure
This is an overview of site architecture that helps Google find all the important site content.
According to Google:
“Google tries to find the best content on your site by analyzing the relationship between pages based on their linkages.
This means navigation structures on your site (such as menus and cross page links) can impact Google’s understanding of your site structure.”
How to Launch a New Ecommerce Website
A step by step overview of what to do when launching an ecommerce website. The document itself serves as an overview with links to more in depth content covering all the details.
The rest of the sections offers overviews of the technical aspects of a successful ecommerce website, from the design and coding perspective.
Advanced SEO for Ecommerce
This is a useful guide that is aimed at developers but can be useful to site owners with some technical understanding.
It offers a useful overview of important points to understand for a successful ecommerce presence in search.
Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.
Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.
Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.
Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.
Google Workspace vs. Microsoft 365
Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.
Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.