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EMEA leads programmatic on Connected TV advertising

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Google Ad Manager researched the performance of 44 of its top TV programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out that the share of programmatic is higher in EMEA.

Justin Bradbury, Brand and Programs Manager at Google Ad Manager, wrote that programmatic should no longer be thought of as a means to fill remnant TV inventory, but as a tool to ensure programmers are capturing the highest yield and revenue across all of their demand sources.

For Connected TV, Google Ad Manager has available Smarter Ad Breaks, where publishers can personalize ad breaks with ad rules, streamline the ad breaks by optimizing the pods, and by using the Ad Buffet, all opportunities are filled with an ad.

Here some numbers from the research on Connected TV

82% of APAC’s advanced TV inventory sold programmatically is transacted via Programmatic Guaranteed deals, by far the largest percentage globally.

37% of EMEA’s advanced TV inventory sold programmatically is transacted via Preferred Deals, the highest percentage of the deal type globally.

69% of LATAM’s advanced TV inventory sold programmatically is transacted in the Open Auction and 15 percent is sold via First Look, both being the highest percentages globally.

56% of North America’s advanced TV inventory sold programmatically is transacted in the Open Auction, which is primarily driven by a large volume of shorter TV and news clips. 23 percent is transacted via Programmatic Guaranteed.

Globally, more than 55 percent of advanced TV partner inventory on Ad Manager has a viewability rating over 70 percent.

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More than 60% of the OTT inventory includes Identifier for Advertising (IFA) in Google Ad Manager, which provides demographic data.

Google says with the use of programmatic, by passing key signals to buyers, will drive CPMs and revenues up.

Transactions by programmatic deal type

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GOOGLE

Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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