Hulu opens the ad inventory to Basis DSP
Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu’s certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu’s data-driven audience…
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Roku creates a badge to certify devices working with a Roku TV model
Roku this month introduced a new certification program that attributes a badge – Roku TV Ready – to partners that want to test and certify their devices. Roku says products…
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VIZIO launches VIZIO Ads
VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service. VIZIO is opening a…
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Facebook introduces Workplace in Portal
Facebook last month introduced Workplace in Portal. Portal is Facebook’s smart video product, streaming devices with a camera and a microphone. Facebook says with Workplace on Portal, workers can collaborate…
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UK adults spent more time with digital media than with traditional media for the first time in the UK
By the end of 2019, UK adults will have spent a daily average of 5 hours, 16 minutes (5:16) with digital media. This represents 52.2% of media consumption. According to…
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Rubicon Project and Telaria merging to capture growth in Connected TV
Rubicon Project and Telaria today announced an agreement to combine in a stock-for-stock merger. Rubicon Project and Telaria are listed in the New York Stock Exchange: NYSE:RUBI and NYSE:TLRA. Upon…
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Telaria’s Connected TV revenue increases 115% year-over-year
Connected TV revenue represented 44% of Telaria’s third quarter revenue, the company reported this week. Connected TV revenue has increased 115% year-over-year to $7.3 million. Telaria’s total revenue was $16.6…
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Q3 Results: Roku monetized video ad impressions more than doubled again year-over-year
Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The…
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EMEA leads programmatic on Connected TV advertising
Google Ad Manager researched the performance of 44 of its top TV programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out…
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