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Snapchat goes after retailers and DTC brands with new Dynamic Ads

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snapchat goes after retailers and dtc brands with new dynamic ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may contain hundreds of thousands of products. These ads are then served to Snapchat users based on their interests using a variety of templates provided by Snap.

These templates have been designed for mobile, Snap says, and will help the advertiser save time as they won’t have to manually create their ads. Instead, they just sync their product catalog and allow Snap’s system to build the ad in real time. As product availability or prices change, the ads will also adjust.

The move to better serve advertisers in the retail and direct-to-consumer (DTC) space comes at a time when many DTC brands have been increasingly turning to Snapchat because Instagram has grown too crowded. Advertisers have complained about saturation and higher ad prices there. Snap, meanwhile, targeted this category of advertisers with a growing number of tools. The result, according to some DTC brands were ads that were eight times cheaper than Instagram.

ShadyRays DPA 2

The Dynamic Ads are the latest in a long line of new ad products and tools. Since Snap launched its Ads Manager two years ago, it has rolled out new ad types, integrations, buying types, and more including Snap Pixel, Product Ads, advanced optimization, reach & frequency buying, quick Instant Create ads, Shopify integrations and others aimed at video marketers, like the premium Snap Select program, the non-skip, six-second video Commercials.

More recently, it’s been focused on making ad creation easier. In July, Snap launched an “instant” tool called Instant Create that would help advertisers who were not used to creating ads for the smartphone-friendly vertical format. This ad tool would generate an ad from a brand’s existing assets, like an e-commerce storefront, in just three steps.

Vitaly DPA 2

The new Dynamic Ads will be even simpler, in a way, as advertisers will be able to build “always-on” campaigns that don’t need constant updating.

That being said, the ads risk being a little more generic. Once these templated ads spread across Snapchat, it may be harder for the products being sold to stand out from others. After all, Instagram DTC ads often succeed because of the creative ad collateral involved, or the storytelling, which goes beyond just showcasing product photos. Instagram also allows brands to connect with a wide variety of influencers to promote the products.

Snap has clearly thought about this issue, though, as its Dynamic Ads can use the same product image across five different template styles.

Snap DAB BlogPostBlog Asset v1

Snapchat believes it can do well in this space, because it can better deliver the millennial audience. The company claims that 38% of Snapchat users 16 and older can’t be reached on Instagram daily, followed by 49% on Facebook. Snapchat, meanwhile, reaches more than 90% of 13 to 24-year-olds in the U.S. And its user base is highly engaged with the app, which gives advertisers more opportunity to reach them.

DPA Template example

“Snapchat has become a go-to destination to reach the largest and most economically influential generations in history, Millennials and Gen Z. Snapchat Dynamic Ads now allow brands to create real-time optimized mobile ads quickly and at scale, with products showcased in visually-appealing templates that feel native to the app,” said Snap’s Kathleen Gambarelli, group product marketing manager, Direct Response, in a statement.

“More than 75% of the 13-34-year-old U.S. population is active on Snapchat, and daily Snapchat users open the app over 20 times each day, offering brands major opportunities to reach the right person with the right message at the right time,” she added.

Interested advertisers will be able to start setting up their campaigns today in an open beta test, and these will begin running in one or two weeks’ time. Dynamic Ads will be available worldwide for all Snapchat advertisers, but campaigns will only reach U.S. users to start. Snap says global markets will begin in the coming months.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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