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The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up...
NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the...
Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move...
Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close...
There’s a joke* being reshared on chat apps that takes the form of a multiple choice question — asking who’s the leading force in workplace digital...
Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its...
It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something...
Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other...
