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Microsoft Advertiser Adds Automatic Updates For Shopping Campaigns, Auto-Generated Remarketing Lists & More

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Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More

Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more eligible UET tags migrating to the Microsoft Clarity insights experience, Customer match expanded to new markets and more.

The big news is the new automatic updates for Shopping Campaigns where you will have these two new features automatically enabled by July 10th.

(1) Automatic item update enables crawling of your website to gather price and availability data (in stock, out of stock) for the product offers you upload through the Merchant Center. If Microsoft detects a price mismatch or availability problem (out-of-stock item) between what you have provided in the product feed and what you have on your website, Microsoft will automatically update your product information to provide the best experience to your customers.

If you decide not to use the automatic item update service, you can opt-out via the Merchant Center UI, by navigating to the Automatic updates tab under Settings.

Microsoft Advertiser Adds Automatic Updates For Shopping Campaigns Auto Generated Remarketing

(2) Automated coupons through Merchant Promotions where you can promote products directly from your Microsoft Shopping Campaigns inventory with special offer tags. These tags appear at the bottom of your product ad as “special offer” links, helping to increase customer engagement. To make your latest coupon offers more visible to your customers, Microsoft will be automatically creating Merchant Promotions for your Microsoft Shopping Campaigns by using crawled data directly from your website. This data is being ingested every 12 hours to make sure that we only showcase your latest promotions. The automated coupons will only apply to store-wide promotions and not to individual products.

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You can opt out of automated Merchant Promotions via the Merchant Center UI, by navigating to the Automatic updates tab under Settings and selecting Block crawled data.

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Also Auto-generated Remarketing Lists are now available in all Microsoft Advertising markets. If you’re looking for a fast and easy way to get started with remarketing, or if you’re already using remarketing and want to optimize performance, this is the perfect feature for you. These lists are remarketing lists that are automatically created for you, designed to help you re-engage with users in an even faster, easier way—and boost performance, Microsoft said.

There are three types of auto-generated Remarketing Lists. You can use one, two, or all three lists together along with existing remarketing and audience targeting lists.

  • All Visitors List. A list of users who visited your site in the past 30 days (UET required).
  • All Converters List. A list of users who converted within the past 180 days (UET and active conversion goals required).
  • Smart Remarketing List. A list of users likely to convert, powered by our audience intelligence, and designed to deliver a higher conversion rate (UET and active conversion goals required).

To access these new Remarketing Lists, navigate to Tools > Shared Library > Audiences. You will also see a pop up to let you know you have new Remarketing Lists to use.

More eligible UET tags migrating to the Microsoft Clarity insights experience. Microsoft is going to be enabling more eligible UET tags to the experience soon. Microsoft said that the second phase of the Clarity migration will start the week of July 11th. If you’ve been selected for this migration, you have received an email from Microsoft Advertising informing you of the change and an option to opt out ahead of time.

Customer match expanded to new markets including Monaco, Andorra, Holy See (the Vatican), San Marino, South Africa, Turkey, Serbia, Iceland, Bosnia and Herzegovina, Republic of North Macedonia, and Montenegro.

And there is more news over here.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Early Signs Of Another Google Search Ranking Update On February 28/29

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Google Logo Ranking Rocks Falling

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking tools are showing a spike in volatility.

Again, Google has not confirmed an update in over 16-weeks now but we have had plenty of unconfirmed Google search ranking algorithm updates since then, including a weird one this past weekend.

Keep in mind, we are all waiting patiently for the next big Google update that Google has been promising since November.

So what are we seeing related to this possible unconfirmed Google Search update?

Google Tracking Tools:

Let’s start with what the tools are showing:

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SERPmetrics:

Serpmetrics

Semrush:

Semrush

Accuranker:

Accuranker

Mangools:

Mangools

SimilarWeb:

Similarweb

Mozcast:

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Mozcast

Advanced Web Rankings:

Advancedwebranking

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

Some of the tools have not yet updated for the day, so I may come back here to update them later.

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SEO Chatter

The SEO chatter is just starting up and most of the chatter I am seeing is coming from the comments area here (I’ll weed out the noise for you by embedding the relevant comments here) and some from WebmasterWorld:

Had a week (again) of amazing conversions – today, just dropped like a rock…here we go.

Anyone else experiencing low Traffic today??

Awful today. After 2 reasonable days

Yes. This week has been horrendous since Monday. I’ve hit the lowest low since September.

Google traffic was better than usual on Sunday and Monday, normally traffic is almost dead from Saturday to Monday. Today, however, things are looking bad. Google traffic so far is significantly lower than usual on a Tuesday. This back and forth is really getting on my nerves.

On Sunday I also noticed uphill traffic, then today when I woke up it was -20% and now -7%. They just move a paa higher or lower and the traffic suffers

Same here…Sunday and Monday very strong traffic. Tuesday off a cliff again. USA traffic is -22% at 4:30pm. The question is, when traffic is high is it converting?

Yesterday was a miserable day for me, as I expected. -43% compared to Sunday and Monday. Sistrix shows a drop of 5.1% for my website in its visibility index today. A look on my direct competitors shows that they have been hit even harder. Other websites that I monitor have also fallen sharply.

Maybe whatever rolled out over the past weekend reverted in some way?

Forum discussion at WebmasterWorld.

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Daily Search Forum Recap: February 27, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s local pack dropped the ability to see more results, for 16+ hours. Google Search’s travel/hotel listings are being hijacked in the EU regions. Google Analytics 4 now has a new default Google Ads report. Google Ads now color codes the limited by budget status. Microsoft wanted to sell Bing Search to Apple but Apple said it had quality issues, Google said.

Search Engine Roundtable Stories:


  • Google Drops Link To See More Local Results From Search Results


    Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last night around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue.

  • Google Europe Search Hijacking Bug With TripAdvisor, Booking, Hotel.com & More


    Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site.


  • Report: Microsoft Tried Selling Bing To Apple But Search Quality Issues Held It Back


    According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well.

  • Google Analytics Adds New Default Google Ads Report


    Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account.

  • Google Ads Limited By Budget Status Now Color Coded


    Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color.


  • Google Photos Sprinkle Waffle


    Here is an old photo I just recently found on Instagram but is from way back in 2015. It is of a fancy looking waffle in a Google Photos box, it looks delicious but by now I am sure it is pretty hard to eat.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: February 26, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


This weekend we had massive Google ranking volatility reported by the third-party tools but chatter was not that high. Google Analytics has a Polish referral spam problem. Google Ads updated is change history page for some. Google Search is testing a “most-read articles” carousel. Google reviews has this “beta questions” section, do you know what it is. Will Google make a content deal with Quora next, some signs lead to that.

Search Engine Roundtable Stories:


  • Massive Volatility Reported – Google Search Ranking Algorithm Update?


    I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say, the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

  • Google Analytics Referral Spam From Poland – Complaints


    There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical referral spam issue and it started around February 17th or so.

  • Google Ads Tests New Change History Page


    Google Ads is testing a new change history page that shows more details on the changes made to your ads and campaigns. It now documents the change overview by user and by performance as a toggle.

  • Google Most-Read Articles Search Carousel


    Google Search is testing a new carousel named “Most-read articles.” I guess Google is using click data to see which articles are being read the most. Or maybe Chrome or Google Analytics data? Maybe?

  • Google Reviews Disclaimer For Beta Questions


    Now when leaving a review on a business within the Google local and maps results, the disclaimer has a notice about “beta questions.” It reads, “For beta questions, your answers may not be displayed publicly during the experiment and may only be visible to you and/or others participating in the experiment. We may delete answers after the experiment.”

  • Google To Make A Content Deal With Quora Next?


    Last week, Google revealed it signed a deal with Reddit to access its content using an API so it can get the content faster and in a structured format. This deal costs Google $60 million annually. There is now speculation that Google might make a similar deal with Quora.

  • Concrete Steel Plant At Google


    Here is an interesting plant that is at the Google Kirkland, Seattle office. It is a concrete, steel ball with a plant embedded within it. I wonder how that works.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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