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Microsoft Advertiser Adds Automatic Updates For Shopping Campaigns, Auto-Generated Remarketing Lists & More

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Microsoft Advertising RSAs Deadline Extended, Auto-Generated Remarketing Lists & More

Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more eligible UET tags migrating to the Microsoft Clarity insights experience, Customer match expanded to new markets and more.

The big news is the new automatic updates for Shopping Campaigns where you will have these two new features automatically enabled by July 10th.

(1) Automatic item update enables crawling of your website to gather price and availability data (in stock, out of stock) for the product offers you upload through the Merchant Center. If Microsoft detects a price mismatch or availability problem (out-of-stock item) between what you have provided in the product feed and what you have on your website, Microsoft will automatically update your product information to provide the best experience to your customers.

If you decide not to use the automatic item update service, you can opt-out via the Merchant Center UI, by navigating to the Automatic updates tab under Settings.

(2) Automated coupons through Merchant Promotions where you can promote products directly from your Microsoft Shopping Campaigns inventory with special offer tags. These tags appear at the bottom of your product ad as “special offer” links, helping to increase customer engagement. To make your latest coupon offers more visible to your customers, Microsoft will be automatically creating Merchant Promotions for your Microsoft Shopping Campaigns by using crawled data directly from your website. This data is being ingested every 12 hours to make sure that we only showcase your latest promotions. The automated coupons will only apply to store-wide promotions and not to individual products.

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You can opt out of automated Merchant Promotions via the Merchant Center UI, by navigating to the Automatic updates tab under Settings and selecting Block crawled data.

Also Auto-generated Remarketing Lists are now available in all Microsoft Advertising markets. If you’re looking for a fast and easy way to get started with remarketing, or if you’re already using remarketing and want to optimize performance, this is the perfect feature for you. These lists are remarketing lists that are automatically created for you, designed to help you re-engage with users in an even faster, easier way—and boost performance, Microsoft said.

There are three types of auto-generated Remarketing Lists. You can use one, two, or all three lists together along with existing remarketing and audience targeting lists.

  • All Visitors List. A list of users who visited your site in the past 30 days (UET required).
  • All Converters List. A list of users who converted within the past 180 days (UET and active conversion goals required).
  • Smart Remarketing List. A list of users likely to convert, powered by our audience intelligence, and designed to deliver a higher conversion rate (UET and active conversion goals required).

To access these new Remarketing Lists, navigate to Tools > Shared Library > Audiences. You will also see a pop up to let you know you have new Remarketing Lists to use.

More eligible UET tags migrating to the Microsoft Clarity insights experience. Microsoft is going to be enabling more eligible UET tags to the experience soon. Microsoft said that the second phase of the Clarity migration will start the week of July 11th. If you’ve been selected for this migration, you have received an email from Microsoft Advertising informing you of the change and an option to opt out ahead of time.

Customer match expanded to new markets including Monaco, Andorra, Holy See (the Vatican), San Marino, South Africa, Turkey, Serbia, Iceland, Bosnia and Herzegovina, Republic of North Macedonia, and Montenegro.

And there is more news over here.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Search Testing New Video Layout In Search

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Google Video Timeline

Google may be testing a new layout for videos it displays in the Google Search results. Google is testing a new format for how the videos show in the Google Search results.

This new format shows a larger video in the listings, as opposed to a smaller thumbnail image with more details. This was spotted by Khushal Bherwani on Twitter who shared the new and old screenshots.

New video format:

New Google Video Layout Search

Old video format:

Old Google Video Layout Search

Google has been testing and displaying larger video thumbnails for some time, as an FYI.

I am not sure which one I like more, I would have to pick I guess the smaller thumbnail?

Forum discussion at Twitter.



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Microsoft Bing Event Today – Expecting ChatGPT Search Integration

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Bing Phone Typing

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”

“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.

Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”

So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.

And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:

I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

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Here is his screenshot of the results, the answers being returned:

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And here is the GIF he made of this:

Bing Search Chat Interface

More to come soon.

Forum discussion at WebmasterWorld.



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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

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He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forum discussion at Twitter.



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