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Google: Linking To Lesser Websites Doesn’t Make Your Site Less Relevant

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Google: Linking To Lesser Websites Doesn't Make Your Site Less Relevant

Does Google think less of your website if you link your site to a “lesser” website? I guess the question is similar to if you hang out with a lower class crowd, do your more upper class friends think less of you? With Google, the answer is no.

John Mueller of Google posted on Twitter “Does a link to a “lesser” website make a result less relevant? Do links on Wikipedia make it less useful? Not at all.”

Obviously, if your links are spammy and paid and manipulative, Google will not trust your links. But if you link to a site that may be “lesser” in some eyes but the link is relevant and where you are linking to is relevant, then don’t worry about it.

Here are those tweets so you see the full context:

It is funny how over the years, even with the old Google PageRank scores, SEOs would shy away from linking out to a page that has less of a PageRank score than the origin page. I always found that funny and I guess it is still being done but with third party link metrics.

Forum discussion at Twitter.

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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