Connect with us

SEO

Shopify Lays Off 10% Of Workforce

Published

on

Shopify Lays Off 10% Of Workforce

Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees.

Reason for Layoffs

Shopify CEO Lütke published a letter on the company website explaining why Shopify was laying off so many employees.

The main reason for the layoffs was rapid hiring to accommodate increased ecommerce shopping trends.

What was anticipated at Shopify was that the rapid Covid-era increase in ecommerce shopping would continue as a trend, hastening a greater adoption of online shopping.

The letter explained:

“When the Covid pandemic set in, almost all retail shifted online because of shelter-in-place orders.

Demand for Shopify skyrocketed. To help merchants, we threw away our roadmaps and shipped everything that could possibly be helpful.”

Unfortunately, the forecasted boom in post-Covid shopping failed to materialize.

Advertisement

The CEO said that he decided to scale up hiring to meet the increased demand and that now that the projections are falling short, he was forced to make a difficult decision.

Shopify employees face a layoff in recruiting, support roles, and sales.

The letter noted:

“…we’re also eliminating over-specialized and duplicate roles, as well as some groups that were convenient to have but too far removed from building products.”

According to affected employees posting on Twitter, some who are laid off receive a good severance package.

The CEO also tweeted that any businesses interested in hiring any of the laid off employees can contact Shopify at placement@shopify.com.

Shopify Employees React

Among those affected is Kevin Indig, a well-known search marketing community member and a now former member of the Shopify Growth Team.

Kevin shared an update in a tweet:

Another employee tweeted:


Citation

Read the Letter Posted to Shopify Announcing Layoffs

Changes to Shopify’s team

Featured image by Shutterstock/Teacher Photo

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'shopify-lays-off-10-of-workforce', content_category: 'news shopify' }); }



Source link

Advertisement
Comments

SEO

Microsoft Bing Adds Coupon Codes To Shopping Searches

Published

on

Microsoft Bing Adds Coupon Codes To Shopping Searches

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites.

Now there’s no fear of missing out on an opportunity to save money when shopping online. Bing will tell you right in the SERPs if there’s a coupon or promotion available.

In a blog post, Microsoft states:

“Ever wondered if you were overlooking coupons or special promotions when you shop online? Or perhaps you didn’t even consider that a discount might be available, and you missed out! Bing now provides you with this information within shopping searches – annotations neatly nested within your search results, without the need to install a browser extension or plugin (third-party cookies must be enabled.)”

Here’s an example of what the new coupon annotation looks like in Bing:

Image Credit: Screenshot from blogs.bing.com/search/, August 2022.

Simply click on the annotation, click on Copy & go, and proceed with shopping as you usually would. The coupon will automatically apply to the purchase during checkout.

This feature is available across the US, UK, Canada, Australia, Germany, and France.

Other Updates To Annotations

Ethical Choice Annotation

In another update to annotations in shopping searches, Bing is expanding the ethical choice label to more regions.

Bing displays the ethical choice annotation to highlight eco-friendly, upcycled, or fair-trade fashion choices.

Advertisement

Microsoft provides more information in its blog post:

“Powered by the ethical fashion app Good On You®, the Ethical choice ratings are based on a brand’s impact on three areas: people, planet, and animals. For more information click on any Ethical choice annotation found within your search results”

Price History Annotation

Microsoft reminds searchers that it recently made the price history annotation available on Bing.

The price history annotation, as shown in the example below, allows you to determine if it’s a good time to buy a particular product.

Microsoft Bing Adds Coupon Codes To Shopping SearchesImage Credit: Screenshot from blogs.bing.com/search/, August 2022.

In this example, the price is stable and slightly reduced from its highest price. That information lets you know you’re not paying more than you should for the product.

On the other hand, if the price is higher than usual and has a history of fluctuating, you may decide to hold off on purchasing.

When everyone can afford to save money, these updates from Bing are certainly a welcome addition to search results.


Source: Bing

Featured Image: mangpor2004/Shutterstock

window.addEventListener( 'load', function() { setTimeout(function(){ striggerEvent( 'load2' ); }, 500); });

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'microsoft-bing-adds-coupon-codes-to-shopping-searches', content_category: 'news seo' }); } });

Advertisement



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

Entireweb
en_USEnglish