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Instagram Shares New Creative Insights via its ‘We Create’ Brand Support Initiative



Instagram Shares New Creative Insights via its 'We Create' Brand Support Initiative

Instagram has launched a new set of videos outlining the results of its latest We Create initiative, a program that matches businesses from communities in need of support and assistance with creative experts to help boost their Instagram presence.

The first stage of We Create focused on supporting Black-owned SMBs, while this new initiative aims to provide support for three women-owned brands which are looking to grow via Instagram Reels.

As per Instagram:

In a series of behind-the-scenes videos, Instagram documented the creative process of the We Create 2.0 teams from conception to final asset. This year’s teams are:

The first video of the new series looks at how Janelle Wallace, a creative strategist at Wieden+Kennedy and artist Elise Swopes worked with Onquata Paddle to improve their Instagram presence.

The overview shows how the creative team approached their Reels strategy for the brand, which sells Canadian Aboriginal made paddles and other accessories.

The final result is a stop-motion video, created specifically for Instagram Reels, which tells more of the story behind the family-owned brand.

Instagram We Create

The overview provides some interesting insights into the creative approach for Instagram Reels, and the process that goes into creating great Reels content. Of course, not everyone will be able to afford the assistance of a creative strategy team, or create their own stop-motion content of this quality, but there are some valuable pointers and notes which could help in your Instagram approach.

Instagram will publish the remaining two videos over the coming weeks, while Elise Swopes has also provided some tips for working with creators on the Instagram for Business profile.

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There are some interesting notes here, which could help to refine your IG strategy.

You can check out the full video here.

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image



Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use your digital avatar as a representation of yourself.

As you can see in this image, posted by app researcher Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within the profile image upload flow, with an ‘Add Bitmoji’ button to connect your Bitmoji account.

Which, of course, would also link your Twitter profile to Snapchat, which owns Bitmoji. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji character, and Twitter, which may be the first time that the two platforms have partnered on a direct integration of this type.

That’s interesting in terms of competition, given the two platforms operate in a competitive space. But at the same time, Twitter doesn’t have its own native avatar creation tools, as yet, and the integration with Bitmoji likely suggests that it’s not looking to add such, instead leaning on Snap’s character creation tools to enable another means of expression with your Twitter presence.

Snapchat’s been looking to make its Bitmoji characters a bigger part of the in-app experience, even launching a range of branded Bitmoji clothing options to provide more ways for users to express their identity in the app.

Bitmoji fashion example

The expanded view is that users will come to rely on these digital caricatures as another means of expression. And as we move towards the metaverse future, where we’ll all be interacting via digital puppets, maybe that will then endear users enough to their Bitmoji characters to adopt them as their primary digital avatars to be used across these new, immersive spaces.

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Which is why expanding them to Twitter as well makes a lot of sense, in enhancing that connection and affiliation with the depiction.

We asked Twitter about the experiment, and it provided us with this statement:


We are always exploring new ways for people to express themselves on the platform. We don’t have further details to share at this time.”

So nothing to go on yet, but it is an area that Twitter’s exploring – and in a world where Twitter users are increasingly using random images of monkeys, goblins, and other cartoon characters as their profile images in the app, a Bitmoji integration seems to make a lot of sense.

It could be another stepping stone to the metaverse, and a future where we interact in totally new ways.

We’ll keep you updated on any progress.

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