SOCIAL
Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]
![Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic] Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/11/1667918405_Jobs-Skills-Undergo-Rapid-Transformation-for-Social-Media-Marketers-Infographic.png)
Few would argue that social media is a quickly evolving space. But this fast pace means the knowledge base necessary to succeed as a social media marketer is also undergoing rapid change. In fact, LinkedIn predicts that the top skills required for a career in social media marketing, whether its Facebook know-how or photo editing expertise, will undergo a 50% changeover in the next five years. Meaning, half of what you’re an expert in today could soon be irrelevant.
This insight is based on research reports and data discovery tools released by LinkedIn within its Workforce data center, which aggregates user data to help paint a clear picture of how the global workforce has transformed over the past few years.
The data in relation to social media marketing is eye-opening. For example, a social media director in the U.S., seven out of the top 10 skills listed for this role in 2021 did not appear on a similar list for 2015.
The job of a social media director requires a general understanding of digital brand management and public relations, with social media strategy being the key focus and skill to develop. Although the purpose of this role remains the same, we can see here how priorities are shifting along with changing consumer expectations and our overall social climate.
Social media directors, on average, listed Facebook Business Suite, event planning, blogging and public speaking as noteworthy skills in 2015. By 2021 certain skills such as ‘public speaking’ were replaced by ‘social media communication’, highlighting the change in how brands are approaching their marketing. Hard skills underwent their own transformation as well, with graphic design and Instagram rising to the top of the list and Facebook falling off the Top 10 rank entirely.
Over the years, social media has increasingly proven its value as a powerful vehicle for connection and communication. So what do brands need in order to compete in this space? What is the key to social media communication today?
Creativity and aptitude for entertaining video content are now becoming key strengths in the field. As we enter 2023, we expect to see TikTok, short-form video and creative storytelling rise to the top of our social media leadership priorities.
In the United States, TikTok and YouTube are now more popular than Netlifx for people under 35, according to the latest research. So it’s probably fair to say that if your social media team can create relatable, visually appealing, informative and entertaining video content, you’re already set up for success.
Below, Social Media Today has gathered the top skills for today’s social media team leaders and compared them to the skills in demand five years ago, based on data from LinkedIn’s Future of Skills report. We hope this serves as a useful guide for which skills to stay on top of and which ones may be lower in priority when looking forward on one’s career path.
![Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic] 1667918403 779 Jobs Skills Undergo Rapid Transformation for Social Media Marketers Infographic](https://articles.entireweb.com/wp-content/uploads/2022/11/1667918403_779_Jobs-Skills-Undergo-Rapid-Transformation-for-Social-Media-Marketers-Infographic.png)
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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