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Social networking app for women, Peanut, adds live audio rooms

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Mobile social networking app for women, Peanut, is today becoming the latest tech company to integrate audio into its product following the success of Clubhouse. Peanut, which began with a focus on motherhood, has expanded over the years to support women through all life stages, including pregnancy, marriage and even menopause. It sees its voice chat feature, which it’s calling “Pods,” as a way women on its app can make better connections in a more supportive, safer environment than other platforms may provide.

The pandemic, of course, likely drove some of the interest in audio-based social networking, as people who had been stuck at home found it helped to fill the gap that in-person networking and social events once did. However, voice chat social networking leader Clubhouse has since seen its model turned into what’s now just a feature for companies like Facebook, Twitter, Reddit, LinkedIn, Discord and others to adopt.

Like many of the Clubhouse clones to date, Peanut’s Pods offer the basics, including a muted audience of listeners who virtually “raise their hand” to speak, emoji reactions and hosts who can moderate the conversations and invite people to speak, among other things. The company, for now, is doing its own in-house moderation on the audio pods, to ensure the conversations don’t violate the company’s terms. In time, it plans to scale to include other moderators. (The company pays over two dozen moderators to help it manage the rest of its app, but the team had not yet been trained on audio, as of just a few days ago. They have now been given the training, we understand.)

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Though there are similarities with Clubhouse in its design, what Peanut believes will differentiate its audio experience from the rest of the pack is where these conversations are taking place — on a network designed for women built with safety and trust in mind. It’s also a network where chasing clout is not the reason people participate.

Traditional social networks are often based on how many likes you have, how many followers you have, or if you’re verified with a blue check, explains Peanut founder CEO Michelle Kennedy.

“It’s kind of all based around status and popularity,” she says. “What we’ve only ever seen on Peanut is this ‘economy of care,’ where women are really supportive of one another. It’s really never been about, ‘I’ve got X number of followers.’ We don’t even have that concept. It’s always been about: ‘I need support; I have this question; I’m lonely or looking for a friend;’ or whatever it might be,” Kennedy adds.

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In Peanut Pods, the company says it will continue to enforce the safety standards that make women feel comfortable with social networking. This focus in particular could attract some of the women, and particularly women of color, who have been targeted with harassment on other voice-based networking platforms.

“The one thing I would say is we’re a community, and we have standards,” notes Kennedy. “When you have standards and you let everyone know what those standards are, it’s very clear. You’re allowed an opinion but what you’re not allowed to do are listed here…Here are the things we expect of you as a user and we’ll reward you if you do it and if you don’t, we’re going to ask you to leave,” she says.

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Freedom of speech is not what Peanut’s about, she adds.

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“We have standards and we ask you to adhere to them,” says Kennedy.

In time, Peanut envisions using the audio feature to help connect women with people who have specific expertise, like lactation consultants for new moms or fertility doctors, for example. But these will not be positioned as lectures where listeners are held hostage as a speaker drones on and on. In fact, Peanut’s design does away with the “stage” concept from Clubhouse to give everyone equal status — whether they’re speaking or not.

In the app, users will be able to find interesting chats based on what topics they’re already following — and, importantly, they can avoid being shown other topics by muting them.

The Pods feature is rolling out to Peanut’s app starting today, where it will reach the company’s now 2 million-plus users. It will be free to use, like all of Peanut, though the company plans to eventually launch a freemium model with some paid products further down the road.

Update, 4/27/21, 3:40 PM ET: Article updated to note moderators have now received Pods training. 

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Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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