Twitter has added a new search bar into its ‘Setting and Privacy’ section, in order to make it easier for users to find what they’re looking to update in the app.
As you can see in these example screens, now, at the top of the Settings and Privacy section, there’s a new search prompt, which will highlight relevant sections and options based on your keyword query.
Of course, that means that you do have to have some idea as to what the section you’re after is called – if you wanted to stop people from @mentioning you, for example, and you entered ‘mentions’ as your search term, it wouldn’t be able to provide a match, as the actual function you’re looking for is in ‘Audience and tagging’, or potentially you’re after the new ‘Safety Mode’ which limits who can mention you.
That’s the only real limitation, however, with the new feature providing an easier way to find most of the features you might need – and Twitter will likely update its search terms over time to provide better matches for indirect queries.
It’s a simple, but potentially effective update, and if it helps people make the changes they need easier, it’s a worthy addition.
The new search bar is available in all versions of Twitter, rolling out now.
Meta’s Adding More Ad Targeting Information to its Ad Library Listings
In the wake of the Cambridge Analytics scandal, Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal data and insight, while at the same time, it’s also been working to provide more transparency into how its systems are being used by different groups to target their messaging.
These conflicting approaches require a delicate balance, one which Meta has largely been able to maintain via its Ad Library, which enables anyone to see any ad being run by any Facebook Page in the recent past.
Now, Meta’s looking to add to that insight, with new information being added to the Ad Library on how Pages are using social issue, electoral or political ads in their process.
As you can see here, the updated Ad Library overview will include more specific information on how each advertiser is using these more sensitive targeting options, which could help researchers detect misuse or report concerns.
As explained by Meta:
“At the end of this month, detailed targeting information for social issue, electoral or political ads will be made available to vetted academic researchers through the Facebook Open Research and Transparency (FORT) environment […] Coming in July, our publicly available Ad Library will also include a summary of targeting information for social issue, electoral or political ads run after launch. This update will include data on the total number of social issue, electoral and political ads a Page ran using each type of targeting (such as location, demographics and interests) and the percentage of social issue, electoral and political ad spend used to target those options.”
That’s a significant update for Meta’s ad transparency efforts, which will help researchers better understand key trends in ad usage, and how they relate to messaging resonance and response.
Meta has come under scrutiny over such in the past, with independent investigations finding that housing ads, for example, were illegally using race-based exclusions in their ad targeting. That led to Meta changing its rules on how its exclusions can be used, and this new expansion could eventually lead to similar, by making discriminatory ad targeting easier to identify, with direct examples from Meta’s system.
For regular advertisers, it could also give you some additional insight into your competitors’ tactics. You might find more detailed information on how other brands are honing in on specific audiences, which may not be discriminatory, but may highlight new angles for your own marketing efforts.
It’s a good transparency update, which should glean significant benefits for researchers trying to better understand how Meta’s intricate ad targeting system is being used in various ways.
What Is Small Business SEO?
Google Updates Video Best Practices For Thumbnail Transparency
Pega addresses accelerating business complexity
How & Why To Prevent Bots From Crawling Your Site
5 Ways to Improve Your Lead Scoring Process
A Guide To LinkedIn Single Image Ad Retargeting
10 Solutions You’ll Learn at Hero Conf London 2022
The Ultimate Guide to Video Marketing
Google Search Algorithm Update Tremors & Instability All Week
Multi-access edge computing spend to reach $23 billion globally by 2027
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
Six Ways to Adjust Google Ads to Save Budget
Daily Search Forum Recap: May 2, 2022
How Does Google Multisearch Affect SEO?
How to Write the Perfect Page Title With SEO in Mind
Google Says You Can Use Hashtags In Meta Descriptions
Where To Invest In SEO For Maximum Impact
Google Testing New Ad Format With Swipeable Images In A Carousel
Google Search Console URL Parameter Tool Is Now Offline
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
MARKETING5 days ago
The Ultimate Guide to On-Page SEO in 2022
MARKETING6 days ago
How to Use Pinterest Advertising to Promote Products and Attract Customers
SEARCHENGINES3 days ago
Google Displays Out Of Stock For Items Using Back Order Value In Structured Data
SOCIAL6 days ago
The State of Social Listening in 2022 – Report