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YouTube Adds New Shorts Analytics Insights for Artist Channels, Expanding its Short-Form Content Push

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YouTube Adds New Shorts Analytics Insights for Artist Channels, Expanding its Short-Form Content Push


YouTube continues to push its TikTok-like Shorts offering, this time through new insights for music creators which will show them how popular their songs are among Shorts users.

As you can see in this example, YouTube’s adding another element into YouTube Analytics for official artist channels which will provide insights into the most popular songs being used in Shorts clips over the previous 28 day period.

YouTube will also show musicians which of their songs are generating interest within Shorts, along with total view counts for those clips.

YouTube Shorts analytics

It’s another element within YouTube’s growing Shorts push, and with Shorts popularity rising fast, it makes sense for YouTube to lean in, while also adding ever more pressure to TikTok, which is still in the process of establishing its monetization models.

YouTube’s key advantage in this race is its developed revenue share systems, which already see it paying out billions to creators every year. TikTok only really has its $200 million Creator Fund for direct compensation to creators – which, when you consider that YouTube reportedly paid around $15 billion to creators in 2021 alone, is a drop in the ocean in terms of monetization opportunity.

By providing more insight and connection to Shorts performance, YouTube’s looking to help its top stars diversify their presence, enabling extra promotional and reach potential via Shorts clips, which will then, ideally, bring more viewers back to their main channel, where they can make real money from their efforts.

It’s a more structured content approach than TikTok can offer, and over time, YouTube will be hoping that creators simply see more potential in its platform, which incorporates its rising short video clips, as opposed to posting to TikTok instead.

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These new analytics are another step in that direction, encouraging additional Shorts use by top stars, helping to maximize their in-app efforts.

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‘Crime not to help’: South Korean ex-SEAL has no Ukraine regrets

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South Korean Navy SEAL turned YouTuber Ken Rhee told AFP he has no regrets about his decision to fight in Ukraine

South Korean Navy SEAL turned YouTuber Ken Rhee told AFP he has no regrets about his decision to fight in Ukraine – Copyright AFP Jung Yeon-je

Cat Barton and Kang Jin-kyu

A former South Korean Navy SEAL turned YouTuber who risked jail time to leave Seoul and fight for Ukraine says it would have been a “crime” not to use his skills to help.

Ken Rhee, an ex-special warfare officer, signed up at the Ukrainian Embassy in Seoul the moment President Volodymyr Zelensky asked for global volunteers and was fighting on the front lines near Kyiv by early March.

To get there, he had to break South Korean law — Seoul banned its citizens from travelling to Ukraine, and Rhee, who was injured in a fall while leading a special operations patrol there, was met at the airport by 15 police officers on his return.

But the celebrity ex-soldier, who has a YouTube channel with 700,000 followers and documented much of his Ukraine experience on his popular Instagram account, says he has no regrets.

“You’re walking down the beach and you see a sign by the water saying ‘no swimming’ — but you see someone drowning. It’s a crime not to help. That’s how I see it,” he told AFP.

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Rhee was born in South Korea but raised in the United States. He attended the Virginia Military Institute and planned to join the US Navy SEALS, but his father — a “patriot”, he says — convinced his son to return to South Korea to enlist.

He served for seven years, undergoing both US and Korean SEAL training and doing multiple stints in war zones in Somalia and Iraq before leaving to set up a defence consultancy.

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“I have the skillset. I have the experience. I was in two different wars, and going to Ukraine, I knew I could help,” he said, adding that he viewed breaking South Korea’s passport law to leave as equivalent to a “traffic violation”.

– Backlash in Korea –

But the reaction in South Korea — where Rhee shot to fame as a trainer in the popular YouTube series “Fake Men” — was swift and unforgiving.

“It was instant. People in Korea, they just criticised me about breaking the law,” said Rhee.

His critics claim the 38-year-old’s decision was criminally irresponsible, and point to his posting of war footage on his YouTube and Instagram accounts as evidence of showboating.

Rhee says he tries not to let the furore get to him. “I think it’s pretty obvious who the good guys are and who the bad guys are,” he said of Russia and Ukraine. 

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On his first day on the frontline in Irpin — which he describes as “the Wild West” and “chaos” — he says he witnessed Russian war crimes.

“I saw a civilian get shot. He was driving… and they shot him through the windshield and he died in front of us,” he said.

“It was like: there’s my proof. There’s definitely war crimes going on. It reminded me and my teammates what we were doing and why we were there,” he said.

Because of his military training, Rhee was told to set up his own team, so he recruited other volunteers with combat experience and set up a multi-national special operations group.

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“I was eating Canadian MREs. My gun was from the Czech Republic. I have a Javelin missile from the United States. I have a rocket that’s from Germany… but nothing is Korean,” he said.

He tried to take his Korean-made night vision goggles but was not given government export permission. Seoul has provided non-lethal aid to Kyiv, but Rhee said they could do more.

“Korea has state-of-the-art equipment… they’re very good at making weapons,” he said.

– ‘See you in Taiwan’ –

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Russia said this week that 13 South Koreans had travelled to Ukraine — including four who were killed. Seoul said it was trying to verify the claims.

Although Rhee did not know the fate of all his teammates, he said “a lot of my friends have died”.

“I don’t want my friends’ sacrifices to be forgotten,” he said, adding that he plans to write a book — and maybe a screenplay — about his team’s experiences.

But first, he needs to deal with the official repercussions of his trip. He is quietly optimistic South Korea’s new conservative administration won’t put him in jail.

Rhee is not allowed to leave the country until his case is resolved, and is receiving treatment for his injuries. But he hopes one day to fight alongside his teammates again, for a cause they believe in.

The joke as people left the frontline was: “See you in Taiwan,” he said, referring darkly to the risk that Beijing will follow Moscow’s lead and invade a neighbouring democracy.

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