Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid

It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product page elements for the…

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Google Ads New Release: Ad Groups for App Campaigns

Google recently rolled out two exciting new features for account mangers working with Google App campaigns.  Ad groups and expanded ad fields are now available in Google App campaigns.  These…

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